Once your business is established, doing PR is a must. Most companies hire an agency to do their PR and get them interviews, media mentions and promote company news. If you have a smaller business or have dedicated your budget to other marketing expenses, it’s understandable why you may not want to spend money on […]
As the popular saying goes, “the money is in the list.” Having an email list is a must for any business because it can give you front row access to your audience so they can get to know you better and trust your business and the solutions you offer. Almost every new entrepreneur wants to grow their […]
As most business owners know, the money is in the email list. You don’t have to have a website or online presence to start an email list. Regardless of what type of business you run, you should have a mailing list in place. This allows customers and your audience to opt-in to receive special offers from […]
In today’s email-driven workplace setting, sending follow-ups is key if you want to secure new clients for your business, establish partnerships, and so on. Email inboxes can fill up quickly, so it’s important to have a follow-up strategy in place when you plan to do outreach. It’s so easy for an email to get buried or […]
There’s no denying it. All business owners need a solid emergency fund. While you are in charge of your own income, it’s bound to fluctuate and you may have some rougher months as a result. This is why it’s best to be prepared with a fully funded business emergency fund that you can fall back […]
Outsourcing is all the craze these days. Business owners are eager to save time and still get a lot done. Sometimes, work-life balance isn’t realistic when you’re growing a business. Outsourcing can also be pretty expensive if you’re not focused on your ROI or simply have a lot of tasks to work on. When I […]
Tax time is upon us. If you recently became self-employed or started a business, you know that one of the most stressful times of the year can be tax season. Business owners and contractors are responsible for paying their own taxes. Filing is often no longer a quick fix where you’re in and out, then receive […]
Running one business can be hard enough. That said, could you ever see yourself overseeing two or three businesses at the same time? I have a few entrepreneur friends to run multiple businesses. Recently, I got a new type of business and was wondering how I’d find the time, energy, and structure to work on […]
How did you develop your current business model? Have you ever thought about changing it? This is a question more and more entrepreneurs should be asking themselves. Entrepreneurship is a journey and it’s constantly changing as you evolve and shift your focus. That said, the business model you started with may not be the best […]
Before you started a business, I’m sure you never considered how much writing it might involve. You may find yourself writing emails, press releases, blog posts, product descriptions, and marketing material. Sure, you can hire others to do the bulk of the writing in your business, but you need to have the budget for that. […]