Networking is great for small businesses. Can you make money instantly after networking? In most cases, the answer is no. It takes time to build a solid relationship with others and allow the benefits ofnetworking to surface. Nevertheless, it’s an essential way to gain key industry contacts and even receive a steady stream of referrals. I […]
Owning a business can be stressful. When you’re working day in and day on project launches, you also need to be focusing on building a loyal customer base. Your business may experience its own slumps and busy seasons, but if you’re only looking to sell once to customers, you’re going to create a lot of […]
If you’re actively searching for new business, a case study can really help you market yourself better to potential clients and customers. A case study is a process or record of research that is analyzed over a certain period of time in order to showcase certain results. In other words, it’s a great way to […]
Being in business can be tough. You may be doing work that excites you and fulfills your passion, but income fluctuates, markets change, and your customers’ and clients’ needs may evolve as well. One of the most unmotivating circumstances for an entrepreneur owner to be in is when they feel like their business isn’t generating […]
The riches are in the niches, or so they say. If you’re thinking of pivoting your business and exploring an entirely new niche, it may make you feel a little uneasy. Entrepreneurship itself can be very shaky at times and isn’t guaranteed. When you find a comfortable spot, it’s understandable to want to cling to […]
The other day I saw someone post in a Facebook group I’m in that they were ready to give up on freelancing as it was too frustrating. At first, I thought this person just realized that freelancing wasn’t for them and wanted to try something else. After reading more of the comments on the post, […]
Most small business owners want to grow their business. At the same time, many are overwhelmed with all of the work that is on their plate. A brief thought of hiring a team member or outsourcing some tasks may surface before it’s quickly shut down. Your limiting beliefs may tell you that hiring an employee […]
Small business owners have all types of marketing tools and tricks available at their fingertips. One of the smallest marketing tools you can add to your overall strategy is your email signature. I’m embarrassed to admit that for years I overlooked my email signature any never paid much attention to it. Then, I saw myself […]
Think it’s time to convert to a new payroll system for your business? Don’t hesitate to make a change. The transition process doesn’t to be that chaotic. While data errors and missing or delayed payroll periods may happen, all these can easily be mitigated by choosing the right payroll provider. For you to say you […]
In the small business world, your direct email list will always reign supreme when it comes to marketing. However, social media is still very important too. Having a strong social media presence can result in more than just clicks, likes, and Facebook reactions. It can result in brand awareness, drive product sales, or even attract […]