Your business might move in cycles. You might have a busy season where there is no sleep, and you might find yourself in a season where business is slow. At first glance, that can be stressful. Where is the money going to come from? Is this the end of your business? Do your products or […]
Thinking of bringing a new product to your audience? Being in a position where your business is ready to grow is wonderful, and it means that you’re on the right track. A new product just might be the thing to add more profit and to serve more people. Done incorrectly though, a new product can […]
As a solopreneur, a lot can fall on your plate. You’re likely in charge of finding customers and clients, doing the work, and managing all operations. Since you’re essentially running a small business by yourself, it’s important to find the best ways to automate and implement strategic systems you can lighten your burden. Something all […]
Focus, being present or living in the moment. Chance are you’ve heard some version of this in the last few days. Being present has become a buzzy topic, one that everyone from lifestyle gurus to researchers. Headlines tell us over and over again that our attention spans are getting worse- but then some tell us […]
You’ve been in business for awhile and things are going well. But you’ve realized something: you want to start talking to a new audience. You want to learn how to pivot your business message to a new audience, and you’re not sure where to start. This is common for businesses. When we first start out […]
Ideally, you would never run into a situation where you can’t pay an invoice. But sometimes you may find your business bank account is a little low and you’re unable to make a payment. Before you panic, know that you do have some options. Here are a few next steps you can take: Notify the […]
It’s likely that Generation Z already shops for your products and knows all about your industry. Although the oldest among them have just reached the mid-20s mark, they enjoy tremendous spending power: According to a deep-dive report from Millennial Marketing, Gen Z boosts the economy by up to $143 billion. But don’t just think of Gen Z as […]
The age old debate—should you charge by the hour or per project? I’ve preached charging per project for the last several years because I started my career charging hourly and got severely underpaid. When charging per project, you can increase your fee based on value and your work isn’t tied to your time. There are, […]
No matter what type of business you run, accepting credit card payments is strongly recommended. When I was 18, I used to work at a minimum wage telemarketing job where I’d call small business owners to persuade them to buy our company’s credit card processing machine/system. I knew very little about what I was selling […]
People, product, and market: If any one leg of that triangle is weak or broken, investors aren’t interested in your startup. That might sound cold, but early-stage venture capitalists can’t base six- or seven-figure decisions on gut feelings. Especially before your startup has broken even, it’s tough to tell without data whether it has a […]