Business opportunities during the holiday season can get overlooked. Sure, the B2B side of your business may see a lull because clients are taking holiday vacations and are not in the office. But the B2C product area of business is where you can turn your focus. Customers are shopping online in November and December for […]
It’s a common misconception: Having a ton of the latest technology is the solution to all of your cybersecurity challenges (which are likely to only get worse this year and beyond). Just throw more tech at the problem, and it will–somehow–go away. If only that were true, it would be an easy way to prevent […]
I love email marketing. It’s a great way to connect with my audience on a deeper level and it’s also one of the best ways to increase sales. When you think about it, people join your email list because they want to hear more from you and engage with your business. This provides the perfect […]
Holidays are a time for family, food, and to reflect on the year. It’s also a time when money plays a key role in our lives, and yet so few of us are talking about it. We’re using money to buy gifts, to travel to see family, and to decorate our homes, and yet it’s […]
Missing a deadline is a freelancer’s worst nightmare. Meeting deadlines ensure the workflow keeps moving smoothly and it also keeps clients happy. However, every once and a while, even the most efficient freelancer can miss a deadline. This tends to happen often around the holiday season. During this busiest time of year, meeting deadlines matters […]
Community is important when running a business. Without the support of peers and customers, you’re a ship without a sail. I’ve been part of masterminds for several years. Masterminds are fantastic for group support. I’ve also worked directly with paid coaches who taught me a certain skill. My favorite type of people to take advice […]
The holidays can be a busy time for small business owners. Or, it can be a slow season. Most entrepreneurs hope to find a nice balance somewhere in the middle. When you run an online business, it can seem nearly impossible to find the time and motivation to unplug from your business and take time […]
You’ve probably heard the advice over and over again that you need to become an authority and build your own personal brand to stand out. How is all of this done? It’s not as simple as using the same colors consistently on your website. Here are four steps to take to start becoming an authority […]
Cryptocurrency has the potential to completely change how our economy functions—and it’s already doing it. Many countries have either allowed or fully embraced cryptocurrencies like Bitcoin, the market cap for multiple cryptocurrencies has exceeded $1 billion, and public regard for cryptocurrencies is at an all-time high (and climbing higher). That means the core institutions of […]
Multilevel marketing companies, or MLMs, are a well-known business model in the United States. Leaders at these companies tout big benefits like high incomes, part-time hours, and overall life improvement from participating in their direct sales downlines. There’s a reason these companies are looked at with skepticism, however. Many people known MLM companies by different names. […]