Catherine Alford is the go to personal finance expert for educated, aspirational moms who want to recapture their life passions, earn more, reach their goals, and take on a more active financial role in their families. Named the Best Contributor/Freelancer for Personal Finance in 2014, her writing and expertise have been featured in dozens of notable publications and in national media.

Comparing yourself to others is a losing battle. We’re all guilty of it, whether we see someone we wish we could look like on the street or whether we read an income report from another blogger and wish we could be just as successful. Although comparison can be a useful tool from time to time […]

As a freelancer, feeling anxious every now and then when it comes to your clients is normal. Sometimes, clients can be unresponsive or they might be incredibly busy and don’t offer much feedback. All of this is very common, though. As a photographer, you won’t hear feedback from every single customer you have. As a writer, […]

As a work from home mom, I know how hard it can be to get work accomplished while entertaining kids. Most of the time, I work while a babysitter watches my kids or while my kids are asleep. However, given the 24/7 nature of being an entrepreneur, it’s just not always possible to complete all […]

One of the best ways to promote your business is to work with other business owners. It might sound counterintuitive to promote someone else’s business, but the truth is that the more you work with other entrepreneurs, the better and stronger your business will be. Of course, you might not want to work directly with […]

The secret to having an energized and successful work day really comes down to being prepared the day before. It’s hard to have a great work day if you wake up frazzled and not put together. That’s why it’s so important to follow the simple steps below every day to guarantee success the following day. Get […]

According to the National Alliance on Mental Illness, “approximately 1 in 5 adults in the U.S.—43.8 million, or 18.5%—experiences mental illness in a given year.” This is an important statistic and shows that mental illness is a pervasive issue in our society. Add that to the stress of running a business, and it’s no wonder […]

One part of starting a business that many entrepreneurs struggle with is finding an awesome name for their company. I recently helped my sister through this because she is starting her first business, which is a sewing business. She wanted something sophisticated while still having the name reflect what she actually creates. We went through a couple […]

When you run your own business, it’s important to get help when you need it. Hiring an assistant can be costly, so many business owners try to do as much as possible themselves. This can lead to burnout, though, and it can be a challenge to get everything you need to accomplish finished on time. That’s […]

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