Tag Archives marketing

sales skills

The feast and famine cycle that happens in the freelancing lifestyle is real. One moment you’re inundated with work and the next minute your email is completely bare. I can’t lie, during freelance famines I give myself some time to mope around and even worry that I’ll never find work again. Fortunately, this is never […]

global small business marketing

When the economy is on a downturn, most people are focused on how they’ll save money and reduce costs. As a small business owner, this should be your focus too. If fewer customers and clients are spending money on your business, you’ll need to lower expenses as well to help with cash flow. This doesn’t […]

books

Publishing a book may seem like a rite of passage for many entrepreneurs. If you don’t want to wait around for a publisher to help you sell your book, you can always self-publish. Self-publishing a book may seem like a tedious task but it can actually provide you with a lot of freedom and flexibility […]

marketing

Starting a new business can often seem overwhelming. Yet, most new online business owners are excited about finally getting the chance to bring their ideas to fruition and earn money doing work they enjoy. Before you get to the point where you’re smelling the roses, first you need to start marketing your business so you […]

marketing

Here’s a newsflash for businesses trying to gain new customers. From a marketing standpoint, more is not always better. If you’re casting a wide net by marketing to the masses, not only are you wasting your resources. You’re also diluting the potency of your message for the folks whom you really want to attract. Unless you’re selling […]

marketing your business

In case you haven’t heard, authenticity is the name of the game for online marketers and small business owners. Whether you have the big corporate brand name or not, people are looking to see that you actually care about others and your message before buying from you. You probably already know how important brand loyalty […]

business people

Collaborations with other businesses or business owners are one way to get your brand in front of a new audience. If you’re noticing that the growth of your sales or social media following is getting stagnant, joining forces with another business for collaboration can spark some interest. Here are a few collaboration options: Twitter Chats […]

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