Lately, I’ve been getting asked a lot about influencers. Specifically, people keep asking me how they themselves can become influencers. This is in wake of having done some campaigns for major brands and adding influencer work as a stream of income. In fact, I think I can safely say influencer work is the highest paying […]
We’re told on a regular basis that email subscribers are a must when it comes to running your business. After all, your list can be a great way to share promotions, market yourself, and keep your finger on the pulse of your customers. However, just having a huge list isn’t enough. Not all email subscribers […]
Although Instagram has been around for some time, it’s really been buzzing lately. It seems as if every internet marketer is teaching people how to use the social media platform for business. I, for one, am all for it. After many years of using different social media platforms for business, I can confidently say Instagram […]
Establishing an email list is a great way to grow your business from a marketing perspective. Your email list serves as your own built-in list of fans and potential soon-to-be customers. Some marketers have trouble not only building their list but keeping people on it. As you send the first email to your newest subscribers, […]
I’m currently running my first giveaway ever for my business. I’m in the process of running a giveaway where the prize is a free ticket to The Financial Blogger Conference in Orlando. I happened to have an extra ticket and rather than selling it, I decided to see if I could run a giveaway to […]
As a former recruiter, I can tell you that job security isn’t a thing. As a business owner, I can tell you clients aren’t a sure thing either. However, one thing that can help you stack the odds in your favor is having a solid personal brand. There are several reasons why business owners should […]
Part of what I do in my business coaching practice is review marketing emails for clients. As of late, I find the same small mistakes coming up repeatedly among clients. These mistakes – though small – are costing them money. Why You Need Marketing Emails Marketing emails still go a long way in making money. […]
One complaint I hear often from business owners is how no one responds to their social media posts. More specifically, they complain that no one buys based on their social media copy. If this is you, then the first thing you need to do is realize that social media isn’t necessarily to get people to […]
Depending on your audience, Instagram marketing is a great way to get the word out about your business. As someone who loves Instagram for both personal and business reasons, it’s also a lot of fun. Over the past couple of years, I’ve grown my Instagram following from 700 followers to over 13,500 followers. I’ve also […]
I go to a lot of events for bloggers around my city. One of the things I see most often is how people build entire businesses on social media, but fail to build an email list. Here’s why that’s a problem. You don’t own social media. Algorithms change and shadow bans happen. On the flip […]
Also known as Internet Marketing or Digital Marketing, Online Marketing is fast-becoming the preferred marketing platform for most companies, including freelancers and small businesses. The fact that more consumers and businesses are online doing research, socializing with and getting advice from their respected peers, and, most importantly, buying goods and services makes online marketing knowledge a must for a business. It makes sense that, if you want to get noticed, you will move the majority of your marketing efforts online where your target audience is spending their time. Plus, you will be able to compete on a more even playing field with much larger competitors.
Online marketing, covers a diverse type of channels and tactics designed to connect and engage with those target customers. These tactics include Search Engine Optimization (SEO) and Search Engine Marketing (SEM), online advertising, content marketing, email marketing, social media marketing, mobile marketing and blogging. Many of these strategies are considerably lower in terms of the necessary investment while delivering a significant return, especially when it comes to tapping into local search to target those potential customers closest to your location for lead conversion.
Since Online Marketing has been a proven strategy for attracting and retaining customers as well as helping freelancers and small business owners get more traction, we have added this as a category to our blog. With a team full of talented individuals who have worked in online marketing now at Due, they are putting their knowledge and experience to work for you by developing fresh content about online marketing and tips to maximize its primary benefits.
Numerous blog posts are dedicated to providing the basics involved in the different platforms and tactics involved in online marketing. For example, there are articles about how to use social media marketing or search engine marketing to get more attention from your target audience, including tools and systems designed to help you with the planning and execution on your online strategies. There are also articles about designing and managing digital marketing plans.
Other blog posts about online marketing are more specific, such as those that introduce new tools like Haro and Periscope or articles which provide tips on improving your presence on sites such as LinkedIn, Facebook, and Pinterest. Additionally, advice is offered on how to best use your budget across the online marketing environment, offering the greatest return for your company and personal brand in areas like content marketing and online advertising.
The library of online marketing articles also provides in-depth articles related to branding, which is one of the most important aspects of online marketing. Articles include information on how to build a personal brand as well as how to ensure more authenticity and consistency in your branding efforts and messages. These blog posts also feature how to handle those online marketing mistakes that may have tarnished your brand and reputation, including how to fix a poor online reputation or how to recover from a Google penalty.
Finally, there are articles that illustrate the value of certain tactics that do not necessary involve online platforms but encourage you to do some offline marketing efforts. For example, there are articles about upcoming bloggers and online marketing conferences to attend where you can get more information to help your marketing strategy, networking efforts, and hone your business skills. Be sure to visit often to read the latest online marketing articles we have published.