Let’s face it. Your business needs to be producing content. Quality content can serve many purposes including increasing your brand awareness, building trust with your audience and boosting your site’s SEO value. The only caveat is that you need people to actually see your content – preferably a lot of people. Creating content becomes an […]
When you don’t have time to create content, it may be time to hire contributors. Content like articles, blog posts, videos, podcasts and other forms of media can bring awareness to your business. The goal is for the awareness to equal more dollar signs. Finding and hiring content creators or contributors may seem like a daunting […]
If you don’t have a few thousand dollars to invest in a custom website, there are thousands of affordable WordPress themes you can choose from instead. Some themes are completely free. Premium options can cost a few hundred dollars and they tend to come with more bells and whistles like tech support. Your website is […]
Collaborations with other businesses or business owners are one way to get your brand in front of a new audience. If you’re noticing that the growth of your sales or social media following is getting stagnant, joining forces with another business for collaboration can spark some interest. Here are a few collaboration options: Twitter Chats […]
When you’re self-employed, increasing business is a constant effort. Normally, you’ll do this by growing your main business. But you can also do it by adding income streams, from sources not directly related to your main business. Usually those income streams will mostly provide additional revenue. But sometimes they can even be used to increase […]
As the popular saying goes, “the money is in the list.” Having an email list is a must for any business because it can give you front row access to your audience so they can get to know you better and trust your business and the solutions you offer. Almost every new entrepreneur wants to grow their […]
It can be frustrating when you’re not seeing results from social media. It seems like everyone else is growing a following and you’re stuck getting maybe a follower a day and not seeing any change to your bottom line. Social media gives us access to unlimited customers all over the world but that doesn’t mean […]
Social media is a fantastic way to bring awareness to your brand, business, products, and services. With that said, social media can also be a productivity trap since growing your following on each platform can take a great amount of time and effort. Are you struggling to fit managing your social media accounts into your […]
Email is one of the closest connections we have with customers. An engaged email list can lead to increased sales and successful launching. On the other hand, a disengaged email list can lead to a lot of disappointment. One of the challenges you may be facing is a low open rate. OptinMonster has a list […]
Do you need to bring some attention to your business? Getting media mentions is a way to build brand awareness. Pitching and landing media mentions can feel like a daunting, intimidating and expensive task. But it can be done even if you don’t have the budget to hire a publicist. Here are a few steps […]
Also known as Internet Marketing or Digital Marketing, Online Marketing is fast-becoming the preferred marketing platform for most companies, including freelancers and small businesses. The fact that more consumers and businesses are online doing research, socializing with and getting advice from their respected peers, and, most importantly, buying goods and services makes online marketing knowledge a must for a business. It makes sense that, if you want to get noticed, you will move the majority of your marketing efforts online where your target audience is spending their time. Plus, you will be able to compete on a more even playing field with much larger competitors.
Online marketing, covers a diverse type of channels and tactics designed to connect and engage with those target customers. These tactics include Search Engine Optimization (SEO) and Search Engine Marketing (SEM), online advertising, content marketing, email marketing, social media marketing, mobile marketing and blogging. Many of these strategies are considerably lower in terms of the necessary investment while delivering a significant return, especially when it comes to tapping into local search to target those potential customers closest to your location for lead conversion.
Since Online Marketing has been a proven strategy for attracting and retaining customers as well as helping freelancers and small business owners get more traction, we have added this as a category to our blog. With a team full of talented individuals who have worked in online marketing now at Due, they are putting their knowledge and experience to work for you by developing fresh content about online marketing and tips to maximize its primary benefits.
Numerous blog posts are dedicated to providing the basics involved in the different platforms and tactics involved in online marketing. For example, there are articles about how to use social media marketing or search engine marketing to get more attention from your target audience, including tools and systems designed to help you with the planning and execution on your online strategies. There are also articles about designing and managing digital marketing plans.
Other blog posts about online marketing are more specific, such as those that introduce new tools like Haro and Periscope or articles which provide tips on improving your presence on sites such as LinkedIn, Facebook, and Pinterest. Additionally, advice is offered on how to best use your budget across the online marketing environment, offering the greatest return for your company and personal brand in areas like content marketing and online advertising.
The library of online marketing articles also provides in-depth articles related to branding, which is one of the most important aspects of online marketing. Articles include information on how to build a personal brand as well as how to ensure more authenticity and consistency in your branding efforts and messages. These blog posts also feature how to handle those online marketing mistakes that may have tarnished your brand and reputation, including how to fix a poor online reputation or how to recover from a Google penalty.
Finally, there are articles that illustrate the value of certain tactics that do not necessary involve online platforms but encourage you to do some offline marketing efforts. For example, there are articles about upcoming bloggers and online marketing conferences to attend where you can get more information to help your marketing strategy, networking efforts, and hone your business skills. Be sure to visit often to read the latest online marketing articles we have published.