Setting the right prices for your services or products is a critical step for any business owner. Set your prices too low, and you’ll struggle to stay afloat. Set your prices too high, and you may struggle to find people who will pay for it. Doing market research on pricing for your market is a […]
Whether you’re an influencer, a freelancer, or a small business owner, you have an audience. The people who follow you on social media, who’re on your email list, who come to your events (online or off); those are all your audience members. And how you engage and interact with them is a huge factor for […]
Starting a business is more than quitting your day job and putting together a website for your new project. It involves the law, your money, and your daily energy. When it comes to being your own boss, knowledge is power. The more you know, the more you can both protect and grow your business. I’m […]
Being a small business owner means choosing the path less traveled. Building a successful and profitable business is hard work. One of the biggest challenges is one of the biggest benefits; the freedom. You have all the control and all the freedom to make money with your business. What you don’t have is the structure […]
A few years ago it felt like everywhere I looked people were talking about their ‘mastermind’ group. I was a new entrepreneur and I had no idea what that term meant. Flash forward to today, and I’ve been a part of three mastermind groups myself. They have been incredibly helpful in both growing and understanding […]
At some point, a growing business needs to hire help. Some kind of help, any kind of help! Interns are a great way to offload some of the smaller tasks in your business, can be cost effective, and are a great chance for young people to get a behind the scenes look and work experience […]
There are new tools for a business owner coming on the market every day. For small business owners, it can be overwhelming. You need to implement tools and systems that will help you compete in your market and stay afloat financially. But new business owners don’t always have a lot of money to invest in […]
Americans are stressed out about money. The statistics about Americans and money aren’t great in most cases; in 2015, 76% of CFP’s said that their clients number one financial stressors was healthcare costs. A 2016 survey of Baby Boomers revealed that 60% fear running out of money in retirement. And 30% of adults in the […]
Business owners should always be learning. And in today’s world, things move quickly, so business owner’s need to stay abreast of the continually changing business landscape. Learning keeps your brains sharp, helps spark inspiration, and keeps your skills up to date. Luckily, there are millions of blog posts and articles on business out here on […]
Networking is such a bad word. It’s void of emotion, and it’s been so run into the ground that many people roll their eyes at hearing it. Yet the core of networking remains a vital part of any business owner’s business and marketing plan. Networking introduces you to people who can help expand your brand […]