I’ll say it: lots of business books are a waste of time. They spend too much time of fluff and not enough time giving you practical advice. I don’t need to hear ‘you need to build something remarkable’ for 5 chapters (looking at you Seth Godin). I need to hear that in one chapter, and […]
Marketing is critical to the success of any business. You’ve got to get people talking about your work or product so that you can get in front of the people that will buy from you. It’s a simple theory with a complicated execution. HOw do you determine a good ROI for the time and money […]
Content marketing is the idea that your brand content (blog posts, social media, videos, or emails) implicitly does your marketing for you. Compare this to traditional, explicit marketing, like purchasing a tv ad or putting ‘buy now’ over a product. Content marketing has surged to the front of our marketing approaches in the digital age, […]
If you’re excited about starting a business, congrats! Charting your own professional course is very exciting and can be a huge source of joy and money in your life. But it’s not for everyone. And many people try to turn a passion of theirs into a business without really understanding what starting a business takes, […]
Business growth is a hot topic in the news. ‘Grow as fast as you can’ seems to be the message that every CEO and headline blares at us. Going from $1,000 months to $10,000 months as fast as possible. Going from one employee to 5 employees. Growth is good, and it’s what your business should […]
Picture this; you click onto the website of someone in your niche. You click over to their sales page to check out what they offer, and to your surprise, you see YOUR offers. You’re looking at your own sales page; the same copy and the same offers. Or you click onto someone’s social media account […]
If the big business media outlets are right, every entrepreneur out there is working 17 hour days starting when they’re 16 years old. We live in a culture of hustle in the US. We’re surrounded by stories of super successful people who push themselves to the limit, and who put their work ahead of everything […]
In today’s financial climate, having a side hustle or a small business is practically mandatory. In large part, people want to own something of their own, or they want to be able to support a passion they have. One of the first pieces of business advice you’ll ever hear is to niche down. Speak to […]
I love a good deal, but there are some freelance systems that I happily pay for each month. I’ve been working as a freelancer for four years. When I first started out, I didn’t pay for any kind of services. I made my own invoices on a free invoice app and sent them from my […]
People who want to become freelancers are often blinded by the major perks of the gig; working for yourself, working from home, wearing whatever you want, and eating lunch in front of your tv. But there is much more to being a legitimate freelancer, and that should be what you’re aiming to become. No one […]