due_logo
Search
Close this search box.
Blog » Business Tips » What to do After You Make the Sale

What to do After You Make the Sale

Updated on January 17th, 2022
Stay motivated

Sales keep your business going, but they are arguably not the most important part of your business. Whiles sales mean money in the bank in that moment, what really separates business in the long haul is customer retention. A successful business is about what you do before and after you make the sale.

If you make one sale to one person and the relationship ends there, you are not curating a dedicated audience. A dedicated audience is one that comes back to you for their other needs. It’s one that believes in your services and products so much that they will return to your sales page and tell other people about it.

Building that kind of relationship happens both before any sale AND afterwards. So let’s talk about what to do after you make a sale that will build this kind of dedication. 

Thank Your Customers

An automated ‘thank you’ is par for the course. Any website will have a ‘thank you’ statement appear on their receipt. Any brick and mortar store will have ‘thank you’ printed on their receipts.

That kind of thank you is the bare minimum. In order to build brand loyalty, you have to go a step beyond this.

If you have a tangible product that you sell, consider including a hand written thank you note, or a small sample of another one of your products (like a sticker or a perfume sample.) This small gesture is something that will set you apart from others in your niche, AND give your customer a taste of something else they can buy from you.

Keep Talking to Them

One and done is the opposite of what we want. So keep the conversation going! This is why getting a customer’s email is important- you can keep talking to them.

If someone buys a t shirt from you, you can send them an email that talks about why you decided to create that design. You can share photos of other customers in their shirts and ask that customer to send in a photo of themselves. The next time you have a sale you can email them and offer them a discount.

Summary

Do you have people coming back to you again and again? Do you have a continually growing audience base because your past clients have spoken highly of you? Is word of mouth the main way you are growing and getting sales?

These are the questions we want to answer in the post sale communication. Customers are hard to come by in the first place- don’t put road blocks in your own way by ignoring the people who have already (literally) bought into you and your business.

Kara Perez

Kara Perez

Kara Perez is the founder of Bravelygo. Kara discovered her love of finances courtesy of her quarter-life crisis. Broke, underemployed and saddled with student loan debt, she realized that her lack of financial education was crippling her adulthood. She now connects individuals with how to save and make money. She freelances in the areas of personal finance.

About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.
Categories

Top Trending Posts

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More