Catherine Alford is the go to personal finance expert for educated, aspirational moms who want to recapture their life passions, earn more, reach their goals, and take on a more active financial role in their families. Named the Best Contributor/Freelancer for Personal Finance in 2014, her writing and expertise have been featured in dozens of notable publications and in national media.

Follow Up With Clients

In my experience, following up with potential clients is actually more important than your first pitch. The truth is, many small business owners, solopreneurs, and companies are super busy, so a pitch may go unnoticed at first. It may even be forgotten. So what do you do when you’ve heard nothing but radio silence after […]

If you work from home, you’ve probably already realized that when your work space is beautiful and inviting, it’s easier to work. However, sometimes home decor and design updates can get expensive, but there are many ways to update a space without spending a lot of cash. Here are some examples: Clear The Clutter You […]

Get Your Business on Pinterest

Pinterest is one of the fastest growing social media platforms, and it’s important that you create a business page on it to reach more customers. Pinterest is great for business because it allows you to share your core values with your customers and connect with other business owners. Read below to learn more about this […]

As a small business owner, you might think that your business isn’t “important” enough to work with large brands, but that couldn’t be further from the truth. In fact, large brands work with individuals and small business owners all the time. You just have to know how to partner with them. Below are some tips […]

As a business owner, you have a wealth of experience and knowledge at your fingertips. So, why not get paid to share that knowledge with others? A speaking career is a great way to help others grow their businesses while also improving your own career. Seasoned public speakers are well paid, but it takes time […]

One of the great things about being an entrepreneur is feeling a sense of intense pride in your work. However, an even greater feeling is being able to pass down that pride and some entrepreneurial skill to your children. There are many ways to raise your children to be entrepreneurs, and the truth is, they […]

Over the past few years, one of the most valuable investments I’ve made in my business is hiring a virtual assistant. A virtual assistant is a person who can help a business owner with a range of tasks including but not limited to answering e-mails, posting to social media, managing a calendar, and more. Virtual […]

One of the hard things about being a business owner is that you never feel like you can really, truly rest. There are rarely days off when you’re running a business, and at times this lack of a break can really wear on you and make sleeping soundly at night something of the past. If […]

It’s Thanksgiving Day today, and it’s important to think about giving back on holidays like this. Luckily, as entrepreneurs and business owners, there are so many ways to give back to your community. Here are some examples: 1. Become a Mentor Sure, some people get paid a lot of money to be mentors and coaches, […]

Last year in 2015, I spent over $15,000 on business mentors. It seems like an astronomical number, I know, and it’s hard for me to believe it too especially because I hardly made more than that in my entire third year of business. Business mentors can offer incredible returns on investments, though. Unlike courses or […]

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