It’s no secret that video marketing is the way of the future for businesses. At least 43% of consumers said they wanted marketers to produce more videos.
Videos are entertaining and easy to watch. If you’re looking to increase your revenue over the next few months, it will be helpful to start utilizing video.
Check out these 4 best video marketing strategies to help increase your business’ reach and revenue.
Create a YouTube Channel
Starting a YouTube channel is one of the easiest ways to get into producing videos for your business. You don’t have to be a vlogger or YouTube personality to create videos for your business.
YouTube is such a flexible platform where you can post instructional videos, voiceovers, or even animated videos or slideshows for your audience. If you grow your viewership, you can start to monetize and get ad revenue. More importantly, your videos can serve as lead magnets to get people back to your website to try out your offers and services.
Repurpose Written Content with Video
One of the easiest video marketing strategies you can try is to repurpose some of your best blog posts and other content by turning them into videos. Just use the same information and present it in a video format to reach a different audience.
Some people may not have the time or desire to read a ton of content so make it convenient by utilizing a video format. If you have a popular guide on your site, embed a video component on that same page with a strong call to action. You can even share these videos on social media and to your email list.
When Facebook live first came out, I was terrified. I don’t like the sound of my voice and knew I’d feel pretty uncomfortable on camera. Still, I thought I’d give it a try in my private Facebook as it felt like a safe environment to practice.
After a while, I got better and better and going live and my audience appreciated the spontaneous aspect of the videos I’d post. You can use Facebook live to connect better with your audience and get them to know, like, and trust you.
You can also provide valuable information like a webinar or interview with an expert or previous customer. All of these options can help you better market your business and service offerings.
Share Instagram and Facebook Stories
Don’t underestimate the effectiveness of Facebook and Instagram stories. This is one of the best video marketing strategies to consider if you’re an absolute beginner and aren’t yet ready for YouTube or Facebook live.
You can post stories to your social media highlighting new things you’d like to promote or share. If you have more than 10,000 followers on Instagram, you can have users swipe up in your story to go to a specific web page.
A local bakery does an awesome job promoting their products each day on Facebook and Instagram stories. They always post videos of which treats are available in their store for the day and it’s a super basic video with no one talking and no fancy filters or editing. Still, it’s a super effective way to get people into the store.
Don’t be afraid to start using video in your business as you see fit. Some of the best video marketing strategies to grow your business don’t require much effort or expertise to start.