Is Facebook advertising still working in 2020? Is it still worth it to give it a try? If you’re looking for new ways to market your business, you may have asked yourself these questions before.
Whether you’re on Facebook or not, the fact is more than 1.62 million people are on the platform and use it throughout their day. This makes Facebook an excellent element to add to your marketing plans.
Once you understand how Facebook ads work and how to get set up, the only thing you need to do is keep assessing your strategy. Here are 3 best Facebook advertising strategies for 2020 that still work.
1. Using a Mix of Traffic and Conversion Ads
One of the first things I learned when I started using Facebook ads was that the ads should be part of a strategy and not the strategy themselves. If you are trying to sell a product or service and think that putting up an ad will lead to tons of sales, you’ll be in for a rude awakening.
Facebook operates on a specific algorithm and it takes time for the algorithm to work its magic. Plus, selling products and services to cold leads is hardly ever a good idea. However, Facebook ads can become a part of your overall marketing strategy. For example, you can run an ad for a lead magnet on your site that gets people to sign up for your email list. This could them put them into an email funnel to warm them up for a future pitch for one of your paid offerings.
On the flip side, conversion ads can be used to retarget people who have been on your website or email list and didn’t make a purchase. As a result, you’ll want to use a mix of both traffic and conversion ads and keep your budget low in the beginning. Spend a smaller amount per day while you let Facebook’s algorithm work to find you the best cost per click or conversion.
2. Dynamic Formats Ad Creative
When designing your Facebook ad, there are many different options to choose from whether you want to share a single image and text, multiple images (to showcase different products), a video, etc.
The Dynamic Formats Ad Creative is a great option because it will actually customize the ad to deliver a personalized version to everyone who sees it. This personalized version will be based on which ad type the user is most likely to respond to. Remember, Facebook has a ton of information on it’s users. They know which ads they click on and narrow factors down to the times variable like ad-type, time of day and more.
Why not use this feature for your catalog sales, traffic, and conversion objectives to make the most of Facebook’s capabilities? Facebook even tested the feature themselves and saw that it improved results by 34% overall.
3. Maximize Mobile and Get Creative
Most Facebook users are active via that app which means you’ll need to prioritize how your ad looks in mobile. This is an easy misstep that business owners make since you likely design and view your ads from the laptop or computer that you do most of your work on.
Make sure you’re aware of the key differences between a mobile and desktop Facebook ad. Write your descriptions and offer text for mobile users and actually get on your cell phone to see how it looks.
When it comes to the ad creative, the word ‘creative’ is apart of this title for a reason. Think about what users would like to see that can entice them to click on your ad. It is bold and bright images? Actual pricing and discount information? Testimonials from past clients and customers?
Review the ads you see on your personal Facebook page and make note of what attracts you to them and makes you want to click. Use this data to get creative on your end when testing out different ads.
Facebook advertising is not going away any time soon. Keep these Facebook advertising strategies for 2020 in mind if you want to level up your results. If you haven’t got started yet, Facebook ads costs will likely continue to rise each year. It’s best to jump onboard sooner rather than later so you can test out these strategies and start getting results.