read more books

I’ll say it: lots of business books are a waste of time. They spend too much time of fluff and not enough time giving you practical advice. I don’t need to hear ‘you need to build something remarkable’ for 5 chapters (looking at you Seth Godin). I need to hear that in one chapter, and […]

marketing businesses online

Marketing is critical to the success of any business. You’ve got to get people talking about your work or product so that you can get in front of the people that will buy from you. It’s a simple theory with a complicated execution. HOw do you determine a good ROI for the time and money […]

freelancer office, Reward Yourself today

When you don’t have time to create content, it may be time to hire contributors. Content like articles, blog posts, videos, podcasts and other forms of media can bring awareness to your business. The goal is for the awareness to equal more dollar signs. Finding and hiring content creators or contributors may seem like a daunting […]

content

Content marketing is the idea that your brand content (blog posts, social media, videos, or emails) implicitly does your marketing for you. Compare this to traditional, explicit marketing, like purchasing a tv ad or putting ‘buy now’ over a product. Content marketing has surged to the front of our marketing approaches in the digital age, […]

accounting checklist

If you’re excited about starting a business, congrats! Charting your own professional course is very exciting and can be a huge source of joy and money in your life. But it’s not for everyone. And many people try to turn a passion of theirs into a business without really understanding what starting a business takes, […]

business negotiation

As the cofounder of a startup, to protect your best interests should be a priority. No matter how friendly you are with the other members of the founding team, you have to look out for your own best interests. Otherwise, you could end up on the outside looking in. 5 Tips for Protecting Your Best Interests […]

The blockchain has already helped to revolutionize the world of currency. By using a shared, publicly distributed ledger, an entire network of users can keep track of their own material ownership and transactions. But soon, the blockchain will be able to track ownership for all kinds of things, including material goods like cars and intangible […]

programmer website

If you don’t have a few thousand dollars to invest in a custom website, there are thousands of affordable WordPress themes you can choose from instead. Some themes are completely free. Premium options can cost a few hundred dollars and they tend to come with more bells and whistles like tech support. Your website is […]

how social media works online

Influencers are an essential piece of modern marketing strategy.  There are many tricks to keep in mind when it comes to influencer marketing for eCommerce brands. 1. Tracking Influencer Performance Marketing is ineffective without having the ability to see hard metrics from your initiatives. Tracking influencers are especially challenging. This is because they promote across […]

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