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The Ultimate Guide to Finance: How to Turn Data into Art?

Updated on February 22nd, 2024
Ultimate Guide to Finance

While you might have heard that data is the new currency, it continues to be the lifeblood of the dynamic finance industry. However, when it comes to tons of data streaming from an assortment of sources, financial institutions might find the volume overwhelming! That’s the crisis that gave birth to the concept of data visualization, the art of turning data into art.

In this article, let’s explore how data visualization has been revolutionizing the finance sector. Transforming raw financial data into visually appealing and understandable formats elicits meaningful insights. While Spreadsheets aren’t viable anymore with tons of data flowing in, finance professionals can seamlessly manage information through data visualization.

What is Financial Data Visualization?

Data visualization refers to the process of visualizing massive data sects graphically. These visuals, available as charts, graphs, or infographics, make it easier to understand how different factors are correlated in finance. Banks, investment brokers, insurance companies, and other organizations working in the ambit of finance are leveraging data visualization to identify market trends.

With data visualization, you can gain real-time insights into different financial aspects to make informed decisions. Whether it’s a real estate investment, financial planning for your future, retirement planning, investing in stocks or commodities, or making  cryptocurrency investments, data visualization streamlines the process.

Financial data visualizations involve the visual representation of information in profit and loss sheets, balance sheets, and cash flow statements. This enables finance teams to easily evaluate the information and share relevant trends, opportunities, and exceptions. Thus, you can transform static data in large volumes into a more meaningful story that comprehends data trends.

Why Does Data Visualization Matter in Finance?

In the fast-paced world of finance, successful players need to communicate data concisely and clearly. Text-based reports or Spreadsheets fail to convey the insights hidden within complex financial data. Data visualization brings you a comprehensive solution, maximizing visual engagement through the appropriate presentation.

Here’s why forward-thinking financial organizations are leveraging the power of data visualizations.

Better Understanding

There’s no denying that financial data comes in massive volumes, and it is incredibly challenging to interpret them manually. So, when it comes to interpreting complex patterns, trends, and relationships between data variables, using the appropriate visualization technique becomes necessary. The intrinsic relationships become more apparent when you present data visually. Financial institutes often use data visualization techniques to enable stakeholders to grasp underlying concepts quickly.

Better Decision-Making

Through data visualization, organizations gain a comprehensive overview of financial data. Thus, they adopt a data-oriented stance in their decision-making processes. This encourages businesses to make better and more realistic decisions based on the challenges they encounter. For instance, interactive visual elements like graphs and bars in different colors enable users to explore data from different angles. In the process, they can uncover insights and identify potential opportunities and risks.

Efficient Communication

Well-designed visualizations can effectively communicate financial data to stakeholders. Regardless of the financial literacy of these stakeholders, they can easily comprehend financial data trends. Well-presented visuals simplify complex concepts, making financial data easily ingestible by everyone.

Engaging Presentations

The visual appeal of well-laid-out financial data captivates audiences and seeks their attention. With impactful presentations on financial products like mutual funds and annuities, organizations can help their clients understand patterns and make informed decisions. Data visualization tools also enable these organizations to strengthen their marketing techniques.

[Related: 4 Areas of Your Business to Prioritize Data Investment in to Help Grow Your Business]

What Are The Popular Tools And Techniques For Presenting Financial Data?

Forward-thinking financial organizations are experimenting with a wide plethora of tools and techniques to transform data into art. These include:

Data Visualization Tools

Specialized data visualization tools like Tableau, Power BI, and QlikView have been designed specifically for finance professionals. These tools come integrated with advanced features such as real-time data updates, integration with financial systems, and interactive dashboards.

Infographics and Data Storytelling

Infographics combine visual elements with concise text. Thus, the artistic representation of financial data tells compelling stories. Infographics are effective for summarizing complex financial data and presenting them in a visually appealing format. This makes it easy for others to understand and share this data.

Interactive Dashboards

Interactive dashboards allow users to explore financial data in real time. Advanced options in these systems support features like filtering information to drill down into specific details. Besides, dashboards bring you an intuitive way to monitor key performance indicators (KPIs). Besides, financial analysts use data visualization tools to identify trends, track financial metrics, and detect discrepancies.

Geospatial Visualizations

Geospatial visualizations integrate financial data onto maps. As a result, users can compare and analyze financial performance across regions. This technique proves to be useful for MNCs or businesses dealing with financial data across diverse demographics.


Storyboarding involves the creation of a sequence of visualizations. These visualizations convey a story or a specific financial message. The technique proves effective in presenting financial data in a narrative format which guides the viewers through a logical flow of information.

How Is Data Visualization Used in the Finance Domain?

Let’s explore some use cases of data visualization in the financial domain to understand its true potential.

Data interpretation made easy

One of the easiest ways to harvest financial data for marketing, operations, or decision-making is using data visualization. Remember, humans are capable of processing images 60,000 times faster than text. Data visualization makes understanding and learning from data much easier. Thus, this art of presenting data simplifies the process of conveying messages and insights.

Besides, traditional methods of evaluating data often offer historical information based on static data. By the time data is processed and cleaned after collection, it becomes obsolete. Thus, it might not aid decision-making due to the lack of relevance. Banking or investment professionals need the latest data to drive decisions. Since data visualization tools generate insights in real time they ensure that the information retains its relevance.

Quick identification

Gone are the days when account managers or financial professionals had to sift through sheets of Excel Data. You can now generate a graphical representation of any given dataset using data visualization tools. So, you can choose any type of presentation, such as heat maps, pie charts, line charts, or bar charts, to identify micro and macro details of the same dataset instantly.

Identifying Fraud Patterns

With the banking sector witnessing increasing instances of financial fraud, data visualization reports help identify fraud patterns. Whether the issue lies in credit card fraud, cryptocurrency fraud, or any other type of discrepancy, data visualization helps identify abnormal patterns. 

Thus, employees and cybersecurity experts working in the finance and fraud detection domain obtain the necessary information to mitigate the risks of fraudulent activities. This serves as a powerful defense mechanism against increasing menaces like online data theft or unauthorized credit card access.

Data Sharing and Collaboration

Large financial enterprises with a global presence largely deploy data visualization tools to share information and collaborate. Advanced tools come integrated with sharing features that enable users to share data and reports between employees, teams, and departments. This fosters a better collaborative environment within the organization. Thanks to the advanced feature of data visualization tools, financial teams working at different branches can collaborate, regardless of their locations.

Financial Forecasting

Financial forecasting helps organizations predict how they will perform financially in the future. Data visualization apps help examine this data from a wide range of sources, enabling organizations to gain a holistic picture of their finances. 

With accurate financial predictions such as the number of sales, fixed and variable costs, revenues, and expected capital expenditure, businesses can remain financially resilient. This explains why business analysts and financial experts largely bank on the art of data visualization.

Cash Flow Analytics

Using cash flow analytics tools, organizations can determine their working capital. The problem with traditional accounting tools is that they can carry out basic analysis by checking the statements at the end of the month. However, these systems miserably fail with analytics as they cannot segregate the sources of data.

Data visualization tools leverage technology to collect financial data from different sources. Thus, they offer a comprehensive overview of financial data to help organizations accurately forecast their cash flow and reduce risk. Besides, smart analytics tools enable them to get a better understanding of their current cash flow.

Management Reporting

C-level executives and CFOs often need comprehensive financial reports to map their organization’s overall fiscal journey and stature. This includes relevant reports on how individual entities performed in the organization.

However, holistic financial reports also explain how the business performed as a whole. This makes it necessary to integrate visualization data from different systems so that it projects the complete picture of the financial performance. Sophisticated data visualization tools are built to elicit these necessary details and assist crucial decision-making processes.

Consumer Analytics and Insights

Data visualization also reveals how your customers interact with your business while carrying out transactions. With real-time financial data, you can track sales or remain informed about marketing strategies that work. An increasing number of global businesses are leveraging consumer analytics to make data-driven marketing decisions. Thus, business leaders can analyze consumer behavior by location or market segment to share the results instantly with their team.

These smart-systems deliver a single view of their customer preferences. Leveraging data visualization, brands can tweak their strategies to retain customers who drive business profits. Accordingly, they can also develop personalized offerings and loyalty programs to enhance consumer satisfaction.


Turning data into art through visualization is a powerful tool in the financial domain. These tools nurture better communication of complicated financial data and support informed decision-making. The artistic approach to collecting and presenting data in the form of storytelling makes complex processes easily ingestible, regardless of your financial literacy.

Global organizations are leveraging data visualization techniques and embracing the right tools to benefit from the true potential of financial data. Finance professionals are already transforming it into visually captivating and actionable insights.

When presented as art, data serves as a bridge between complex financial details and their interpretation. Therefore, businesses need to embrace the power of visualization to revolutionize their approach to finance. 


How does data visualization enhance financial risk management?

Data visualization goes a long way in mitigating financial risk, as financial analysts can study the visual representation of risk factors. Accordingly, they can figure out the corresponding impact on different financial metrics. Thus, analysts can identify and assess potential risks more effectively, adopting a proactive stance to risk mitigation strategies. Using data visualization, organizations can understand the relationship between different risk factors. Thus, they can make informed decisions to stabilize their finances.

Can data visualization help in portfolio management and asset allocation?

Professionals can streamline serious financial tasks like asset allocation and portfolio management through data visualization. These experts visually represent investment portfolios and their performance metrics. This helps them to perform activities like diversification of risk, allocating strategies, and evaluating performance. Besides, portfolio managers largely count on data visualization tools to identify trends, analyze historical performance, and make data-driven decisions.

How does data visualization help in regulatory compliance in the finance industry?

Data visualization helps financial institutions fulfill regulatory compliance requirements more efficiently. Businesses can visualize and present compliance-related data to monitor and track adherence to AML (anti-money laundering) regulations. Visual representations of compliance data enable organizations to quickly identify and work on discrepancies.

How does data visualization support financial performance benchmarking?

Using data visualization tools, organizations can check their financial metrics with ease. For instance, visually representing key performance indicators (KPIs) enable finance professionals at different organizations to identify performance gaps. Besides, they can measure their progress over time and set realistic targets for performance. Therefore, visually benchmarking financial performance helps organizations identify areas of improvement and get their financial strategies optimized.

Can data visualization contribute to sustainability reporting in finance?

Yes, data visualization can contribute to sustainability reporting within the finance industry. Organizations can visualize their environmental, social, and governance (ESG) data using data visualization and communicate the same transparently. Besides, these data-oriented representations allow investors and regulatory bodies to gain a better idea about the sustainability performance of the organization.

Peter Daisyme

Peter Daisyme

Peter Daisyme is the co-founder of Palo Alto, California-based Hostt, specializing in helping businesses with hosting their website for free, for life. Previously he was the co-founder of Pixloo, a company that helped people sell their homes online, that was acquired in 2012.

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