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Annual Turnover


In finance, annual turnover refers to the total volume of a specific activity, such as trading securities or goods, that occurs over a year. In business, it is the total revenue generated by a company during a fiscal year. It can also refer to the percentage of an investment portfolio that is sold in a particular period.


The phonetic pronunciation of “Annual Turnover” is: “ˈanyo͞oəl ˈtərnˌōvər”.

Key Takeaways

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  1. Definition: Annual Turnover refers to the total sales generated by a business in a specific period of time, usually in a year. It is an indicator of a business’s performance and overall health.
  2. Significance: It helps to evaluate the company’s performance, growth potential, market share, and also provides insight into the financial stability and sustainability. High turnover could signal a profitable business, while low turnover may indicate inefficiency or lack of demand. However, it depends on the industry and business context.
  3. Calculation: It can be calculated by summing up all sales invoices or receipts during the financial year. In some cases, it may also include other revenue sources depending on how the business classifies ‘turnover’.



Annual turnover is a crucial business/finance term that refers to the total sales generated by a company in a given year. Its importance lies in its ability to provide critical insights into the company’s operational efficiency, market position, and financial health. A high turnover indicates strong customer demand and efficient sales practices, suggesting that the company is thriving in its market. Conversely, a low turnover may signal challenges like weak demand, poor marketing, or subpar products/services. Thus, as a key performance indicator, annual turnover allows businesses, investors, and stakeholders to evaluate the company’s profitability, compare it with industry standards or competitors, and devise strategies for growth and improvement.


Annual turnover is an essential concept in finance and business, as it provides an insight into a company’s operational efficiency, profitability potential, and overall market position. Significantly, it illustrates the total sales generated by a business within a specified fiscal year, and its regular monitoring allows business owners to examine their company’s trading activities and devise strategies accordingly. From an investor’s perspective, annual turnover serves to evaluate a company’s performance and potential progress, thus becoming an essential factor for decision-making purposes.In the finance industry, annual turnover can refer to a portfolio’s total transactions or sales. It’s particularly used in mutual funds or brokerage firms to determine the percentage of a portfolio that has been replaced or “turned over” within a year. A high turnover rate, therefore, may suggest an active management approach and potentially higher costs due to frequent transactions, while a low turnover rate may indicate a passive or buy-and-hold strategy. Consequently, an understanding of annual turnover is critical for investors to assess the underlying strategies and associated costs in their investment choices.


1. A retail clothing company, “Fashion Forward” , reported an annual turnover of $1.2 million for the year 2020. This means that the total sales they made during the year, without subtracting expenses or taxes, stood at $1.2 million. 2. An IT consultancy firm, “Techwise Consulting” , had an annual turnover of $500,000. It indicates that over the course of a year, they billed their clients a total of $500,000 for their services provided.3. A restaurant, “Taste of Italy” , achieved an annual turnover of $800,000. This suggests that in one year, this restaurant garnered $800,000 from selling food and beverages to its customers, excluding any costs or deductions.

Frequently Asked Questions(FAQ)

What does Annual Turnover mean in business and finance?

Annual Turnover refers to the total amount of sales/revenue a company generates in one fiscal year. It often indicates the business size and the market demand for its products or services.

How is Annual Turnover calculated?

Annual Turnover is commonly calculated by multiplying the quantity of goods sold by the sale price. This figure is usually derived from a company’s income or profit and loss statement.

What is the importance of understanding a company’s Annual Turnover?

Understanding a company’s Annual Turnover can provide insights into its performance, the stability of its business, its growth rate, and how well it’s performing compared to its competitors.

Does a high Annual Turnover imply a successful business?

A high Annual Turnover may suggest high market demand and strong performance. However, this is not always the case. The company could also have low profit margins or high operating costs, leading to low net profits. It’s also crucial to consider other financial metrics.

Can Annual Turnover be used to analyze the health of a business sector?

Yes, collectively analyzing the Annual Turnovers of various businesses within a specific sector can give an overall picture of the sector’s health and trends.

What’s the difference between Annual Turnover and Profit?

Annual Turnover refers to the total revenue a company brings in during a fiscal year, whereas profit is what remains after all costs, debts, taxes, and other expenses have been deducted from the turnover.

Could a company still go bankrupt if they have a high Annual Turnover?

Yes, high Annual Turnover does not necessarily safeguard a company from bankruptcy. If the company’s expenses and debts outweigh the revenue, it could still face financial difficulties or even bankruptcy.

Can companies with a low Annual Turnover be successful?

Yes, a company with a low Annual Turnover can still be successful if they operate with high profit margins, controlled expenses, and a sustainable business model. The key is a balance between generating revenue and managing costs.

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