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Gross Profit


Gross profit, in financial terms, is the total revenue of a company minus the cost of goods sold (COGS). It represents the profit a company makes after deducting the costs associated with making and selling its products or providing its services. Basically, it shows a company’s efficiency at using its labor and supplies in the production process.


The phonetic pronunciation of “Gross Profit” is: grohs proh-fit.

Key Takeaways

<ol><li>Gross Profit reflects a company’s operational efficiency: It provides a basic overview of how well a company is utilizing resources and labor in the actual production process. This can help identify unnecessary spending or inefficiencies in sourcing materials.</li><li>Gross Profit is not a comprehensive measure of profitability: While Gross Profit is crucial as it reflects the core profitability of a company’s production activities, it doesn’t account for various other crucial expenses, such as administrative, marketing, or interest expenses. Therefore, a company could have high Gross Profit, yet still not be profitable overall if other expenses are high.</li><li>Changes in Gross Profit can signal important trends: Significant fluctuations in Gross Profit can be indicative of operational issues or changes in the market, making it a useful tool for trend analysis and prediction of future profitability.</li></ol>


Gross profit is a crucial business/finance term as it provides a clear picture of a company’s profitability considering only its direct costs of producing or delivering the products or services sold. It is calculated by deducting the cost of goods sold (COGS) from total revenue. As a fundamental figure on a company’s income statement, it allows an organization and its stakeholders to understand how efficiently the business can generate profit from direct labor and direct materials. Comparing gross profit margin over time can reveal important trends about a company’s competitive position and internal efficiency. Thus, gross profit serves as a key indicator of a company’s financial health, operational efficiency, and strategy effectiveness.


Gross profit serves as an essential performance indicator in a business considering it reflects the core profitability of a company before overhead costs, or any other indirect costs such as salaries, rent, utilities, etc. This metric is invaluable for management as it gives a clear picture of how effectively the business is producing and selling its goods or services. It’s a valuable figure to track over time as it can highlight whether production costs are rising faster than revenues, or if pricing strategies need reevaluating.The purpose of gross profit is also diverse in its applications in various assessments and strategic planning. Investors and analysts use this figure to assess the financial health and operational efficiency of a company. Many use it to calculate gross profit margin, expressed as a percentage, to compare profitability among industry competitors. Managers use this metric to decide whether to keep or discontinue a product or service, based on its profitability. So, the gross profit is more than a number; it’s a snapshot of a company’s basic profitability on a product or service level.


1. Apple Inc.: In the fiscal year 2020, Apple Inc. reported gross profit of over $104 billion. They calculated this by subtracting the cost of goods sold (expenses related to manufacturing or purchasing their products like iPhones, iPads etc.) from their total revenue gained from selling these products.2. Restaurant Industry: Imagine a restaurant that makes $50,000 in total sales for the month. The cost of the food, drinks and other ingredients was $20,000. The gross profit would be $30,000 ($50,000 in revenue – $20,000 in cost of goods sold). 3. Retail Clothing Store: A clothing retailer generated sales of $500,000 last year. Their cost of goods sold (the direct costs attributable to the production of the clothes they sold) was $200,000. The gross profit for this retailer would be $300,000 ($500,000 in sales – $200,000 in cost of goods). This is before other expenses like salaries, rent and utilities are subtracted to find the net profit.

Frequently Asked Questions(FAQ)

What is Gross Profit?

Gross profit represents the profit a company makes after deducting the costs associated with making and selling its products, or the costs associated with providing its services.

How is Gross Profit calculated?

Gross profit is calculated by subtracting the cost of goods sold (COGS) from the total revenue. The formula is Gross Profit = Total Revenue – Cost of Goods Sold.

What does Gross Profit tell us about a company?

Gross profit gives us a basic idea of how efficiently a company uses labor and supplies in the production process. The higher the gross profit, the more efficient the company.

Does Gross Profit include expenses such as rent and payroll?

No, gross profit only takes into account the cost of goods sold (COGS), not operational expenses like rent, salaries, marketing, etc.

Is Gross Profit the final profit a company makes?

No, gross profit is not the final profit made by a company. Further deductions such as operational expenses, taxes, interest, etc., are made to get to the net profit or net income.

What is the difference between Gross Profit and Net Profit?

Gross profit is calculated after deducting COGS from the total revenue, while net profit is calculated after deducting all operational expenses, taxes, interest, etc., from the gross profit.

Can a company have a high Gross Profit and still make a loss?

Yes, a company can have a high gross profit and still make a loss if its operational expenses, taxes, interest payments, and other deductions exceed the gross profit.

Is there a benchmark for a good Gross Profit?

It varies greatly between industries. Companies and investors often compare the gross profit margin (gross profit divided by total revenue) with competitors in the same industry to assess efficiency.

Related Finance Terms

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