Small Biz Technology took 12 responses from Young Entrepreneur Council (YEC) members about what they recommend considering when selecting a domain name for your business. Among the responses was one from eCash/Due Marketing Manager Angela Ruth who noted that it was vital that the domain name provide a clear picture of what your business does rather than selecting one based on their company name.
The company name may not always tell your audience what it is you offer or what makes you different nor does it provide SEO opportunities like a domain name that has unique keywords that describe and are useful to your target audience. Other things to consider include determine what to avoid, beware of accidental innuendos, decide how to make it memorable, assess potential of new extension options and ensure it is easy to spell. You can read original article here.
Besides considering your domain name as part of your online marketing strategy, you also have to start looking at mobile marketing if you haven’t already. Here’s a Due post on how to incorporate mobile marketing as you seek to reach your target audience.
