When you don’t have time to create content, it may be time to hire contributors. Content like articles, blog posts, videos, podcasts and other forms of media can bring awareness to your business. The goal is for the awareness to equal more dollar signs. Finding and hiring content creators or contributors may seem like a daunting task. Here are steps you can take to find the right content creators for your business:
Define Your Goal
Before hiring someone and adding another task to your “to do” list you should define your content strategy. How do you plan on turning blog posts, Youtube videos or any other content you create into sales leads or revenue?
Each piece of content should ideally serve a purpose. Otherwise, you could find yourself spending money on contributors for work that isn’t improving your bottom line.
Determine Your Budget
How much are you able to spend on contributors? Think about how much flexibility you have to outsource content creation. Keep in mind that your budget will directly impact the quality of work you’re able to find.
A decent size budget (several hundred dollars a month or more) for content marketing could help you hire industry experts. When hiring experts, you get access to their content and their fans when they share the work.
If you have a slim budget, you may not be able to get pristine work from an industry expert. However, working with a tight budget could mean you’ll have the opportunity to train someone new in the field to do exactly what you need them to do.
Get Referrals or Publish a Job Listing
When you’re ready to hire, ask for referrals. Other business owners may have the inside scoop on writers, bloggers or YouTubers who can do great content for you. I’ve hired a great virtual assistant before from a referral.
There’s also the option of posting a job listing on a job board. With this approach, you’ll likely get many applicants that you can choose from. Ask for a resume and cover letter. You may even want to consider requesting a paid trial piece of content to determine whether or not they can do the work you need them to do.
Go to Freelancer Sites
Lastly, freelancer sites like Fiverr, Freelancer.com and Upwork are places where you may be able to find contributors. The skill level on these sites may be hit and miss. But you can find affordable people to train and work with if you’re on a tight budget.
There’s a lot of content online coming out constantly. To stay relevant, you may need to up your level of content production. If it’s something you can’t do on your own, consider bringing on a few contributors to help you. Working with contributors doesn’t have to be costly, and it can take some of the work off of your plate. Contributors may also be able to come up with new and fresh ideas to spice up your marketing strategy.