Search
Close this search box.
Blog » Business Tips » Why You Should Focus on Your Strengths as a Business Owner

Why You Should Focus on Your Strengths as a Business Owner

Recurring invoices

We hear a lot about taking our weaknesses and working on them until we become strong in those areas.

Unfortunately, trying to turn weaknesses into strengths might not be the best or most efficient use of your time as a business owner.

Recently, I came across a philosophy that recommends that you focus on your strengths, rather than wasting time with weaknesses.

As a business owner, it can be tempting to try to do all the things all the time. Or at least spend time getting better at things you think will help you advance your business. The reality, though, is that you might be wasting valuable time and energy trying to turn yourself into something you’re not.

Leverage Your Strengths

When I was introduced to the StrengthsFinder concept, I was intrigued. You don’t necessarily have to take the test (it costs money), though, to see that it makes a certain kind of sense to focus on your strengths, especially for business owners.

Rather than trying to be better at things you aren’t particularly good at, it makes more sense to focus on the things you excel at and leverage those into bigger results.

It’s kind of like using the Pareto principle for your own business efforts. You know that 20% of your effort is the basis for 80% of the results you get from your business. As a result, it makes sense to focus on the things you do well — the things that are most likely to give you those results.

By focusing more on what you’re good at, instead of wasting time trying to do things you’re bad at (and having the poor results hold you back), consider building off your strengths. You’ll see a better outcome in the long run.

Outsource Your Weaknesses

I’m a huge fan of outsourcing. I find that outsourcing the things I’m bad at (or just don’t have the time or energy to do) frees up the ability for me to focus on more important things.

Look at the things in your business that you aren’t good at. Can these tasks be outsourced to someone else? Could someone else do them more effectively?

If the answer is yes, there’s no reason for you to be wasting your time on them — especially if you aren’t very good at it.

Instead, pay someone else to take care of those tasks. If you don’t have the money from your business to pay to outsource all of the things you aren’t good at, start with the most tedious and time-consuming task. Once someone else is doing that task, focus your energy on building your strengths, and using those to grow your business at a faster rate.

Another way you can focus on your strengths is to find a business partner who can complement you. The right business partner will have strengths that offset your weaknesses. That way, you can both benefit from a growing business.

No matter how you handle your strengths and weaknesses, the reality is that your best results — and better business growth — will come when you focus on your strengths.

About Due’s Editorial Process

We uphold a strict editorial policy that focuses on factual accuracy, relevance, and impartiality. Our content, created by leading finance and industry experts, is reviewed by a team of seasoned editors to ensure compliance with the highest standards in reporting and publishing.

TAGS
Credit Expert
I’m Miranda and I’m a freelance financial journalist and money expert. My specialties are investing, small business/entrepreneurship and personal finance. The journey to business success and financial freedom is best undertaken with fellow travelers.

About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.

Categories

Top Trending Posts

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More