AllBusiness collected the ideas of 12 Young Entrepreneur Council (YEC) members on how video platforms could be incorporated into a business in unique ways. Among the responses, two Due executives topped the list with their advice. First, Due Co-Founder Murray Newlands noted that video platforms can be an excellent way to conduct training with new and existing staff, adding interest and making a more efficient, paperless process. Marketing Director Angela Ruth recommended putting video into your mobile marketing strategy because it is more engaging and research has shown how much smartphone users love watching videos. Other ways to incorporate video included building community with Periscope, holding a panel with Google Hangouts, using Crowdcast for Webinars, and leveraging Snapchat’s video feature. You can read the original article here.

To really get the most out of video platforms, you need to take the time to learn how they work. It’s important to keep adding to your skill set as you progress as a freelancer, small business owner, and even employee.



My focus as a copywriter, writer, and editor involves working with customers around the world on search marketing, SEO, manuscripts, marketing communications, public relations, academic writing, business writing, resumes and professional writing, social media, and editing and proofreading. I love helping people online.

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