According to the NY Times,  many millennials are ditching cable once they start living on their own. If they are a part of your target market, you might want to consider appearing on podcasts over TV for your PR strategy. Here are some reasons why a podcast can be the right strategy for you and your business.

1. Spread your message to your target audience.

While it’s great to provide value to a show, you want to make sure you get in front of your target audience. Being a guest on a podcast that serves your target audience can be the perfect way to generate leads. You can also score potential clients down the road just by engaging in an informative conversation. This also allows you to appear as an authority in your niche.

The host has already established a relationship with the listeners and appearing on the show allows some of that trust to rub off on you. Many of the hosts are selective for this reason and pick highly qualified, top-notch guests who can offer insight that will benefit their audience. Make sure you are that person. Showcase your credentials and experience in the pitch you create. Practice interviewing if you’ve never done it before. Also, ask the host to send you a list of questions they will ask you. This way, you can be readily prepared.

2. You can avoid many hidden costs.

When you’re a guest on a podcast, you can be interviewed from almost anywhere. You don’t need to pay for airfare to fly to a studio, no need to purchase new swanky clothes or dress up in anyway to get your message out. Whether you’re at home, in a co-working space or in a hotel room, it’s a very convenient way to share your story and expertise with a wide audience.

You can also focus your time and energy on clearly relaying your message. Volleying in conversation with the host to make a lasting impression and promote your business. It’s usually has a more relaxed and natural flow. Whether you’re discussing cat grooming, graphic design tips or reasons why your business needs to accept ecash, you don’t have to memorize sound bites. nor do you have to  squeeze so much information into a two minute segment on TV.

3. It’s a cost-effective strategy.

Traditional media has its’ place, but appearing on television and radio can be a flash in the pan. You can receive a bump in sales or a spike in website traffic temporarily. Unless you keep trying to appear on them by hiring a PR firm, this strategy can cost you thousands of dollars without any guarantee placement or  a return on your investment.

Podcast appearances on the other hand, can have a lasting effect for years to come. The content can live on the website of the person interviewing you indefinitely. The shows can also be found on iTunes, SoundCloud, Stitcher and others. It all depends on how the podcast host sets it up.

The longevity of podcast content on the web multiplies the potential reach you can receive immediately and over time without requiring a large time or monetary investment on your end. If you’re looking for a cost-effective way to grow your business and brand, appearing on a podcast might be a better option.


The Bottom Line

Keep these low-cost PR strategies in your back pocket when you’re looking for more exposure. These cost-effective effective ideas can boost your brand and potentially bring in more clients. Maybe they’ll even inspire you to go on iTunes and research the top podcasts in your niche and make a list of which ones you’d like to pitch.

 

Karen is a Nationally Syndicated Personal Finance Writer who sharpens her skills at US News Money. You can also find her placing clients on podcasts and reading about home office organization, productivity and habits.

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