Search
Close this search box.
Blog » Business Tips » 5 Ways to Improve Your Business Writing Skills

5 Ways to Improve Your Business Writing Skills

Updated on January 17th, 2022
obtaining money from lenders

Before you started a business, I’m sure you never considered how much writing it might involve. You may find yourself writing emails, press releases, blog posts, product descriptions, and marketing material.

Sure, you can hire others to do the bulk of the writing in your business, but you need to have the budget for that. You also need to get clear on the voice and tone you’d like your brand to take. If you just hire random writers for different projects, this may not help your brand’s consistency.

If you don’t have much of a budget to hire writers or just want to add the skill to your roster so you can better direct the type of content your business puts out, here are 5 ways to improve your business writing skills.

1. Make Your Writing Relevant

Have you ever read something and was left wondering what the main point was? You don’t your audience to feel the same way when they come across content for your business.

You want to make your writing relevant and eliminate the fluff. Introduce the main idea early on and perhaps even tie in current events that may be affecting your audience. People take time out of their day to read your content so always stay on topic to respect their commitment.

2. Be Clear and Concise

Spouting bigger words doesn’t make you seem smarter. It just confuses your audience and comes off as unnecessary jargon. If you can something simpler, do it. Readers will appreciate clear and concise language so they don’t have to struggle to understand your core messaging.

3. Outline What You’re Going to Say

If you want to become a better writer, it’s important to outline your content before you actually start working on it. I’m a big of a long-winded writer myself and I know I can get off topic easy and sometimes I still struggle with effectively communicating my thoughts.

To combat this, create a detailed outline to guide your writing. Include how you want to introduce the topic or solution to a problem, the main points you want to cover with supporting evidence, and a solid conclusion to wrap everything up.

You want your content to take readers on a journey from start to finish. It should be organized, clear, helpful, and unique. Coming up with an outline can help you achieve this.

4. Include a Call to Action

What do you want readers to do after they finish reading your content? Your content should be a segway to help you gain trust with your audience and get them to take action. Do you want people to sign up for your email list? Purchase a product? Book a discovery call with you?

Be clear with your call to action but also don’t be demanding or too salesy. You don’t want your writing to seem like one big advertisement. It should be helpful and educate your audience first. Once you provide value, then you can ask readers to take action.

5. Proofread

I don’t understand when writers don’t proofread their work. Your first draft is hardly ever as good as your final draft. Writing is a process and you want to develop your skill.

You can’t do this is you simply brain dump your content and leave it as it. It’s important to proofread your work from a critical perspective to catch errors and smooth things out. You can also even work with an editor or proofreader who can review your content with a fresh pair of eyes.

Summary

Writing quality content for your business is a must. If you don’t have the budget to hire a copywriter for everything, you can certainly work on improving your business writing skills.

 

Choncé Maddox

Choncé Maddox

Choncé Maddox is a debt expert. She helps ambitious millennials and Generation Z get our of the mounds of debt they are in following college. In 2015 she realized she couldn’t afford to do her own laundry, she was so broke. She had to make a change. Over the next three years she personally tackled $50,000 in debt and became debt free. She teaches others her passion since.

About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.

Categories

Top Trending Posts

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More