Mobile and video will reign supreme

Video is one of the up-and-coming ways to take advantage of online marketing. Effective Facebook videos can boost engagement with your audience and drive more traffic to your website.

However, you can’t just toss up any old video and have it work for your audience. Instead, you need to carefully think about how you use Facebook videos in your social media marketing.

If you hope to get started with video, here are some tips for more effective Facebook videos:

1. Use Native Facebook Videos

If you want to make the most of your social media marketing using Facebook videos, you need to keep it native. Don’t just post a link to a YouTube video. That probably won’t be as effective.

Instead, directly upload your videos to Facebook. You can edit your videos later, changing the title or adding better descriptions.

Using Facebook Live can also be an effective way to create and share videos on Facebook.

2. Shoot Your Videos Vertically

More effective Facebook videos are shot vertically rather than horizontally. This is because they show up better on mobile devices. More and more people do their shopping and take other action using a mobile device. Shooting your videos so it’s more convenient for them makes sense.

3. Focus on How-To and Tips Videos

If you want more effective Facebook videos and better engagement, focus on content that people are more likely to use and share. Relevant videos can go a long way toward helping you get the most out of your social market strategy on Facebook.

4. Keep It Short

The rise of the internet has resulted in more people with shorter attention spans. You need to grab and hold attention by keeping things simple and short. Effective Facebook videos are often two minutes or less.

Create a script you can follow to ensure that you are keeping things to the point and short. That way, you are less likely to lose your audience.

5. Have a Call to Action

Your audience should have a clear idea of what to do next. Include a call to action in your Facebook videos. You can include a URL at the end, or put a link in the comments of the video. The idea is to give your audience an action they can take. Whether it’s to visit your website, buy your course, or download some resource, you should give your audience something tangible to do when they finish watching your video.

6. Be Wise About Your Text

Your video intro text should be short for more effective Facebook videos. Your audience doesn’t want to read a bunch before getting to the video. Keep it short and sweet and maybe use a hashtag.

You can also make explainer text to go with the video. This is done by using an SRT file. After you upload your video, you can edit it by adding the file. It will include explanatory text with the video — without the need to create long intro text.

7. Upload Often

Finally, you are more likely to see effective Facebook videos when you upload or stream often. When streaming, getting on a schedule so your followers know when to expect video is a good idea. You can also upload videos regularly to get people interested in paying attention.

When you are consistent in your social media marketing efforts on Facebook, you are more likely to see good results.


I'm Miranda and I'm a freelance financial journalist and money expert. My specialties are investing, small business/entrepreneurship and personal finance. The journey to business success and financial freedom is best undertaken with fellow travelers.

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