Chances are, that you are interested in online marketing for your business. Online marketing can help you reach more people and even target your efforts so that you get higher quality leads.
Unfortunately, there are a lot of online marketing myths out there that can lead you astray. Before you start your marketing campaign, make sure you understand and dismiss these five myths about online marketing:
1. You Need to be a Big Company
One of the biggest online marketing myths is that you need to be a big company to make this work. The truth, however, is that even small, local companies can benefit from online marketing. Most people look for local businesses through search, and mobile search is taking over. No matter your geographic location, it makes sense to put together a digital marketing campaign. You’ll be more likely to reach more people.
2. Online Marketing is about Driving Lots of Traffic
At first glance, it might seem that online marketing is about trying to drive traffic. To certain degree, this is true. You do want traffic to your site, but more isn’t always better. High quality traffic that is more likely to convert into leads is more important than quantity. While it’s always nice to go viral, that isn’t always what converts into a real sales. Instead, focus on attracting quality, targeted traffic that is more likely to result in actual money.
3. Results will be Immediate
One of the unfortunate online marketing myths that many business owners believe is that results will be immediate and obvious. The truth is that establishing your online presence can take weeks or months. It’s also a little more difficult to measure ROI. With your online marketing campaign, your goal is to connect and engage, in the hopes of raising your profile, becoming trusted, and cultivating quality leads with good content. It might be some time before you see solid results and are able to measure your ROI in a meaningful way.
4. You Need a Social Profile on Every Network
You could go crazy trying to keep up with a profile on every social media site. One of the online marketing myths you’re likely to run into is the idea that you need to be everywhere. The good news is that you don’t actually need to be on every platform. Instead of assuming that each platform is required, think about where your customers are likely to be, and how they use social media. Focus on the social networks that make the most sense for your business.
5. Email Marketing is Pointless
It surprises many business owners to discover that email marketing is still the gold standard in online campaigns. While there is plenty of spam to go around, the truth is that the right email campaign can provide you with many high-quality leads. The key is understanding how to use email marketing effectively as part of your campaign. You need to be careful about the types of emails you send, crafting each one for a purpose that your customers and potential customers will appreciate.
With the right approach to online marketing, you can avoid the pitfalls and create a campaign that is more focused and more likely to result in sales.
