Working in my business full-time is one of my greatest accomplishments. I set my own hours, I work from home, and I get to choose what projects I work on. Despite my satisfaction with the career choice, I always tell aspiring full-time business owners to proceed with caution. Don’t quit your job in a hurry. […]
Like any job, there comes a time when you outgrow the pay rate that you’re getting from a client. After all, you don’t want to be earning the same amount of money for the rest of your life. There are two ways to get paid more. Take on new clients at a higher rate or […]
A mastermind is a group of people who share similar goals working together to achieve them. A mastermind for business is a great way to keep yourself around like-minded people who understand you and your mission. I’ve been a member of masterminds at different stages of my business. They’ve been helpful for support and accountability. […]
Late invoices are the bane of all of our existences. Income from a freelance and consulting business can naturally ebb and flow. Late invoices during an already slow period can cause serious panic. I generally give people the benefit of the doubt. Invoices aren’t always running late because they don’t want to pay you. Sometimes […]
Sometimes owning a business can feel more like a slog than like freedom. Monetizing your dreams is hard work, and the roller coaster of being a small business owner comes with a lot of ups and downs. It’s always good to keep a reminder of why you started your business in the first place handy, […]
We all want to hire freelancers who turn in great work. But every once in a while, there comes a time when the work you get isn’t exactly what you expected. I’ve worked with a few freelancers and creative agencies over the last few months for a book I’m publishing. Most of the time, I’m […]
After several years of freelancing, of hosting events, of starting my own business and having it support me, I’ve learned a lot about the best tools and tricks to doing your own thing. While having a VA, or accounting software, or a planner you love are all tools that people use to build their businesses, […]
Content is the buzzword now in the digital age. Celebrities create content. Businesses create content. Influencers create content. Everyone is creating content. There is a lot of pressure for creators to make new content constantly because people are always online and looking for new ways to be entertained and informed. In an effort to create […]
Google ‘small business social media’ and you’ll find hundreds of articles touting the need to be on every single social media platform. The thinking is this: you have to be everywhere people are in order to reach the most people. But the truth of the matter is, being on every platforms can hurt your business […]
Business opportunities during the holiday season can get overlooked. Sure, the B2B side of your business may see a lull because clients are taking holiday vacations and are not in the office. But the B2C product area of business is where you can turn your focus. Customers are shopping online in November and December for […]
Starting your own business has never been easier given the availability of investors and the interest of so many in the startup space to help create the next "big thing" or to be behind a disruptive product or service that really shakes up the marketplace. However, when it comes to the actual work involved in tackling all aspects of a business, including its functions like sales and marketing, accounting and finance, human resources, information technology and more, it becomes considerably more challenging for a small business owner or founder.
With statistics that show up to 90% of new businesses failing soon after launch, it's critical to know how each of the functions pertaining to running a business, can work the most efficiently, including how to budget appropriately to sustain your business through all types of economic cycles. However, so many business owners admit that they do not have much knowledge and very little experience about most aspects of running a business and they tend to "wing it" and figure it out as they go. The problem is that this approach to running a business is the very reason why so many fail.
A better strategy is to invest time, energy and effort in a continual learning process that helps build knowledge and skills across all aspects of your business. Even if you do not handle all these functions yourself but have team members or outsourced talent for some of the more technical roles, it is still good to familiarize yourself with the issues. Knowing and understanding trends, technology and opportunities that impact all functions of your business will help you to better shape your business decisions. Additionally, this strategy of ongoing learning can help you identify those areas in your business that could benefit from additional technology or tools that add efficiency and help you maximize the time spent on many non-revenue tasks.
We have dedicated a category of our Due.com blog posts to providing business tips to help you enhance your working knowledge and skills across all aspects of your business and help you make more informed decisions that will speed growth, revenues, brand reputation and profitability. These business tips include such topics as:
- Marketing strategies, including social media platforms, creativity and messaging, content marketing strategies, branding and how to promote your company online.
- Financial planning, such as emergency funds, retirement accounts, budgets, invoicing, how to handle clients that haven't paid, why you should accept credit cards and how to finance business expansion.
- HR issues like whether to hire employees or freelancers, training, motivation to retain talent, how to find a business partner, where to find outsource talent and tax issues related to employees and freelancers.
- Productivity tips like how to manage your time, tools that maximize what you can get done, and how to effectively manage a project.
- Mindset strategies, including whether you are a freelancer or an entrepreneur, how quickly to expand your business, and how to build a business around your lifestyle.
These are just some of the dozens of articles now available in this subject category that are designed to help you get the most out of your business for the investment of time and money that you have put into it. Not only will you learn more about how an efficient, successful business works, but you will also be able to create a more effective strategy to ensure your business doesn't become just another unwanted statistic. We want to help you succeed.