There are new tools for a business owner coming on the market every day. For small business owners, it can be overwhelming. You need to implement tools and systems that will help you compete in your market and stay afloat financially. But new business owners don’t always have a lot of money to invest in […]
As a business owner you already know there are lots of reasons to have debt. Equipment, licenses, rent or leases, advertising, and many other expenses can add up. Regardless of what makes up the debt it can be difficult to juggle multiple payment on a frequent basis. After all, just running a business can be […]
I’ll admit it — I used to take it personally every single time someone decided to unsubscribe from my email list. Sad, right? Unsubscribes always felt like a hit to my ego, and I constantly second guessed my email content. I convinced myself that unsubscribes meant that I was doing something wrong so I spent […]
In the small business world, your direct email list will always reign supreme when it comes to marketing. However, social media is still very important too. Having a strong social media presence can result in more than just clicks, likes, and Facebook reactions. It can result in brand awareness, drive product sales, or even attract […]
Business owners should always be learning. And in today’s world, things move quickly, so business owner’s need to stay abreast of the continually changing business landscape. Learning keeps your brains sharp, helps spark inspiration, and keeps your skills up to date. Luckily, there are millions of blog posts and articles on business out here on […]
When you first start a business, your primary goal is most likely to get it up and running. Afterward, of course, you may find yourself extremely busy simply keeping it in the black. But the years go by quickly and before you know it, ten, twenty, or more years can pass. At some point in […]
This year I’m focused on increasing my income — and the focus is paying off. One thing that has been a significant help in increasing income is no longer seeing myself as an hourly worker. I stopped charging clients a long time ago based on an hourly rate, but for some reason I still thought […]
At some point, as an entrepreneur, you’re going to have to make a business presentation. Whether you are sharing your vision with your employees, trying to sell an audience through a webinar, or looking for new investors, your presentation matters. So, as you put together your business presentation, here are five tips to keep in […]
Networking is such a bad word. It’s void of emotion, and it’s been so run into the ground that many people roll their eyes at hearing it. Yet the core of networking remains a vital part of any business owner’s business and marketing plan. Networking introduces you to people who can help expand your brand […]
The problem with working for a living is that there are no perfect jobs out there. No matter what kind of work you do, there’s always something that, if changed, would make it better. There could be high stress, certain tasks you dislike doing, or benefits you don’t receive. Or, it could be that you […]
Starting your own business has never been easier given the availability of investors and the interest of so many in the startup space to help create the next "big thing" or to be behind a disruptive product or service that really shakes up the marketplace. However, when it comes to the actual work involved in tackling all aspects of a business, including its functions like sales and marketing, accounting and finance, human resources, information technology and more, it becomes considerably more challenging for a small business owner or founder.
With statistics that show up to 90% of new businesses failing soon after launch, it's critical to know how each of the functions pertaining to running a business, can work the most efficiently, including how to budget appropriately to sustain your business through all types of economic cycles. However, so many business owners admit that they do not have much knowledge and very little experience about most aspects of running a business and they tend to "wing it" and figure it out as they go. The problem is that this approach to running a business is the very reason why so many fail.
A better strategy is to invest time, energy and effort in a continual learning process that helps build knowledge and skills across all aspects of your business. Even if you do not handle all these functions yourself but have team members or outsourced talent for some of the more technical roles, it is still good to familiarize yourself with the issues. Knowing and understanding trends, technology and opportunities that impact all functions of your business will help you to better shape your business decisions. Additionally, this strategy of ongoing learning can help you identify those areas in your business that could benefit from additional technology or tools that add efficiency and help you maximize the time spent on many non-revenue tasks.
We have dedicated a category of our Due.com blog posts to providing business tips to help you enhance your working knowledge and skills across all aspects of your business and help you make more informed decisions that will speed growth, revenues, brand reputation and profitability. These business tips include such topics as:
- Marketing strategies, including social media platforms, creativity and messaging, content marketing strategies, branding and how to promote your company online.
- Financial planning, such as emergency funds, retirement accounts, budgets, invoicing, how to handle clients that haven't paid, why you should accept credit cards and how to finance business expansion.
- HR issues like whether to hire employees or freelancers, training, motivation to retain talent, how to find a business partner, where to find outsource talent and tax issues related to employees and freelancers.
- Productivity tips like how to manage your time, tools that maximize what you can get done, and how to effectively manage a project.
- Mindset strategies, including whether you are a freelancer or an entrepreneur, how quickly to expand your business, and how to build a business around your lifestyle.
These are just some of the dozens of articles now available in this subject category that are designed to help you get the most out of your business for the investment of time and money that you have put into it. Not only will you learn more about how an efficient, successful business works, but you will also be able to create a more effective strategy to ensure your business doesn't become just another unwanted statistic. We want to help you succeed.