Here’s an experience that you might have encountered many times. While at a checkout counter, you’re asked if you want to sign up for the store’s credit card. It’s an experience that’s so common that you reply “no” by default. Have you ever wondered why these businesses bother making such an offer? Why take the […]
Vivek is a ghostwriter focusing on FinTech and B2B finance. When he isn't helping his clients reach their marketing goals, he can be found geeking out over a new piece of tech.