It’s likely that Generation Z already shops for your products and knows all about your industry. Although the oldest among them have just reached the mid-20s mark, they enjoy tremendous spending power: According to a deep-dive report from Millennial Marketing, Gen Z boosts the economy by up to $143 billion. But don’t just think of Gen Z as […]
Steve Robertson is the CEO of Julian Krinsky Camps & Programs (JKCP), a youth-to-adult programming organization. Steve is a Gen Z and Millennial expert after working with youth for over 20 years.