Local Unit Lead for NAACP in Northern California with a mission is to ensure the political, educational, social, and economic equality of rights of all persons and to eliminate race-based discrimination. I enjoy writing and interviewing people making a difference in the World. Former Assistant Editor NY Times. NYU Alum living in sunny California.

As someone involved with an innovative payment company, it’s my job to have my finger on the pulse on the exciting new developments going on with the payment industry. There are moments though when I take that for granted. I recently caught-up with my family for my grandmother’s birthday. When my parents, aunts, uncles, and […]

There’s a lot to think about when it comes to web design, but the homepage is arguably the biggest priority. It’s the portal through which many of your visitors will enter your site and sets the tone for the entire experience. But do you know whether or not your homepage is actually going to drive […]

Developing a blog for your business and publishing some content underneath that blog isn’t enough to be successful. Regularly sharing high-quality content with your readers certainly plays a role, but you must spend time paying attention to SEO and search engine rankings if you really want to get your business blog ranking. With that being […]

Conversions are the lifeblood of a business. A consumer sees a product, and it’s the business’s job to convince the consumer that this specific product is worth their money. However, a successful conversion isn’t just about showing a consumer how great a product is. It often includes a number of other factors: do consumers trust […]

More professionals than ever are choosing to work as freelancers, which is forcing businesses to expand their hiring practices. For an hourly or project fee, businesses can bring in contract workers. Contract workers work at a much more affordable rate than they’d pay on a salary. The freelancer-business relationship also eliminates the need to provide […]

How do you know you or your employees are providing excellent customer service? The customer lets you know! Sometimes there are obvious clues, such as a rave review, but most of the time the signs are more subtle. Watching for clues that you have a satisfied customer on your hand is data gold. It tells […]

When you’re just getting a business started, it can be tempting to over-rely on your personal network for business leads and financial support. However, it’s important to preserve your personal network for the times that you really need it for personal support. It is possible to run out of human resources, so to speak. You […]

As an entrepreneur, one of the most important decisions you will make is how to organize your business. There are different options, including LLC, LLP, S-Corp., and C-Corp. You also need to decide if it makes sense to use a business organization that includes the ability to be designated as a non-profit, or use some […]

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