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5 Reasons to Add Digital Coupons To Your Marketing Strategy

Posted on August 24th, 2017

I’m not going to lie, whenever I shop online, I look for any coupons I can apply to my purchase before I complete my order. If you own a small business, you should know that your customers work hard and want to save money on their purchases too.

Digital coupons get a lot of attention from consumers, according to Statista. Digital coupons are easy to use especially for customers who are making purchases on their smart phone. At minimum, you can offer a coupon code that people can apply when making a purchase on your website.

You may still on the fence about whether digital coupons are right for your business.

Take a look at these 5 reasons why you should give them a try.

1. Increase Customer Engagement On Mobile Platforms

Capturing your customers on mobile platforms is an important aspect of your marketing plan, especially when you tie the offers into other campaigns.

These deals can be tied into a contest, incorporated as seasonal offers, or added into your mobile email marketing campaigns. Mobile coupons can also be redeemed in store as well.

2. Increase Sales Overall

There is so much market research out there that suggests customers will be more inclined to make a purchase if they know they have a coupon or discount they can use to save money.

You may think that by offering a coupon, you’re undervaluing your products or services, but you could actually be increasing the amount of sales you get overall.

This will occur simply because customers who didn’t think about making a purchase before will change their mind now that they have a coupon in hand.

Sometimes the price point of a purchase is too much for customers. Instead of losing them entirely, offering a digital offer to sweeten the deal can turn them into lifelong customers.

3. Recapture Sales and Upsell

If you have the discount and your competitors don’t, you’re going to catch the attention of people who are price-conscious in their store selection and purchasing decision.

You can increase the overall value of customers’ purchases by discounting items that pair well with other products and services you offer, increasing your up-sell potential.

Don’t forget about using coupons that promote BOGO deals and referrals to boost your sales.

4. Have Better Control Over When You Make Sales

Customers will be more inclined to buy from you when you’re offering a digital coupon. You should use that to your advantage to better control your profit and offer exclusive deals.

If you offer limited-time coupons, that could skyrocket your sales for the quarter and even create a sense of urgency so you won’t have to continually market to potential customers who are on the fence.

Think of digital coupons as the bait at the end of the fishing rod that can reel them in to trying out your valuable products and services.

5. Create Targeted Landing Pages For Mobile and Digital Coupon Users

When you offer digital coupons, you have an opportunity to target your marketing efforts to a particular market segment. Tie these coupon deals into specific landing pages. This is especially for the coupon-user-heavy mobile market, to improve the relevancy of your offers.


Digital coupons are an effective way to get customers in your door or on your website to make a purchase. I’ve personally found they can also increase your brand awareness as well.

Everyone enjoys saving money, and using coupons can even help with customer retention. When you look at some of the biggest brands, you’ll realize that they all use coupons.

Part of a sales strategy nearly always contains coupons. This is why you should definitely consider whether it’s right to use for your business from time to time.

Choncé Maddox

Choncé Maddox

Choncé Maddox is a debt expert. She helps ambitious millennials and Generation Z get our of the mounds of debt they are in following college. In 2015 she realized she couldn’t afford to do her own laundry, she was so broke. She had to make a change. Over the next three years she personally tackled $50,000 in debt and became debt free. She teaches others her passion since.

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