Close this search box.
Blog » Business Tips » Get Paid More (And Faster) With A Better Marketing Plan

Get Paid More (And Faster) With A Better Marketing Plan

work ethics with millennials

Small businesses fight daily to get their message out. You can increase profit with a better marketing plan, but it’s often easier said than done. You know you’ve got to break out of your small initial circle and reach new people in order to grow and succeed. What’s the marketing plan that helps you get paid more and faster?

Marketing Matters (A Lot)

Today’s business climate is cutthroat. There is more content than ever before, and more ways to consume products than ever before. In the online world alone there are myriad ways to be a business: you can freelance, be a social media influencer, a digital star, or sell services and products exclusively online. Venture offline into the brick and mortar world and the options only grow.

With so much going on all the time, a marketing plan becomes non-optional. You need to cut through all the noise and get your company in front of your ideal customer. Your marketing plan will do just that, and from there, your business will grow. Growth means you’ll get paid more.

So how exactly do you come up with a better and more profitable marketing plan?

Create a Clear Plan

You can’t start until you know which direction you want to go in. You have to have a clear plan for your business. From there you can reserve engineer and figure out how to get it.

Sit down and sketch out a one-year, three-year, and five-year business plan for yourself.

Answer the following questions as best you can:

  • What are my income goals?
  • What are my growth goals?
  • Where is my target market? Who is my target demographic?
  • What are the paths I want to take? (i.e do I want to open a store online? Do I want to search for speaking gigs?)

These are the starting points for your marketing plan. Answer these questions and you begin to carve out a path for you and your business to take.

For example, by answering ‘who is my target demographic’ with ‘Millennial women’, you know that you need to be active on channels where Millennial women are. You can eliminate things that don’t fit into reaching that market.

Do Your Research

The reason a lot of people fail to grow is because they don’t know their markets. Success isn’t just handed out to special people, despite what social media and reality tv tell you. Don’t fall for the highlight reel: success takes hard work. And the first action item is to do your research.

You should know your market, your customer, you competitors and your own product inside out. Business owners have to convince people that their product is worth its price tag. Whether you sell yourself and your services, or a physical product, you need to know why people are going to want to buy from you. What makes you the best and what makes you worth it?

If you’re marketing to Millennial women you need to research where Millennial women are and what they’re interested in.

Tray and answer these questions:

  • What social media platforms are they using?
  • What/who are they currently buying in my market?
  • What’s my target age range?

Crunch Your Current Income

If you want to turn your plan and research into a company where you regularly get paid more money than you’re making now, you’ll need to focus on your current income.

Use your current income as a starting point. Your current customer base is X and you’re making Y. Therefore, you need to increase customers by a certain amount to reach the next income level. How can you increase customers? By marketing to your target demographic in the places they are, with the tone they respond to, and with the value they’re seeking.

You should also make it easy to get paid by setting up a payment system that is easy to use and handles things for you. Don’t make it hard for people to give you their money!

Marketing depends on doing your research and reaching out to the right people. Don’t shout into a void. Set up a marketing plan with care and get paid more now.

About Due’s Editorial Process

We uphold a strict editorial policy that focuses on factual accuracy, relevance, and impartiality. Our content, created by leading finance and industry experts, is reviewed by a team of seasoned editors to ensure compliance with the highest standards in reporting and publishing.

Student Loan Expert and Founder of Bravely Go
Kara Perez is the founder of Bravelygo. Kara discovered her love of finances courtesy of her quarter-life crisis. Broke, underemployed and saddled with student loan debt, she realized that her lack of financial education was crippling her adulthood. She now connects individuals with how to save and make money. She freelances in the areas of personal finance.

About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.


Top Trending Posts

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More