Search
Close this search box.
Blog » Business Tips » How to Use Hashtags to Grow Your Business

How to Use Hashtags to Grow Your Business

Social Media Desk

It’s been a little over a decade since hashtags first made an appearance on social media. Although it took a few years, they slowly gained in popularity and use.  Today they can be found virtually everywhere.

Even so, not everyone uses hashtags to their full potential. They look kind of cool when you use them, but looking cool isn’t their only purpose. In fact, you can use them to grow your business.

Understand Hashtags

In order to use hashtags to grow your business it helps if you first understand what they are. They are an identifying phrase or word with a pound sign (#) in front of them.

As an example, a hashtag for this post might be #growyourbusiness. Using that hashtag, other people wishing to have more success with their business can find this information.

Why Use Hashtags

But should businesses, or anyone else for that matter, use hashtags? To put it simply, it can help to promote your business and make it more searchable.

When other people are looking for information about your company they can use a hashtag as an index to look it up. It helps your business increase social media presence which, in turn, spells more customers, new customers, and more sales.

Of course, more sales equals more profits. Therefore, it stands to reason that if hashtags can help your business you should probably be using them.

How to Create Hashtags

You can use hashtags in social media posts to draw more business. Keeping it short, sweet, and to the point will help as you label. Here are some tips to help:

Don’t Use Spaces

Using spaces in your hashtags isn’t necessary. To break up words you can use capital letters, so #growyourbusiness instead becomes “GrowYourBusiness.

Numbers Are Ok

If you want to use numbers in a hashtag you can, just run it altogether along with the rest of the word or phrase. For instance, the phrase #twokids might become #2kids instead.

No Punctuation

Adding other characters to your hashtag won’t work. So, no exclamation points, quote marks, hyphens, parenthesis, or other characters should be used.

Limit How Many You Use

So, if hashtags are good and help your business, you should use a ton of them, right? Wrong. Overusing hashtags won’t help. It’s generally best to limit hashtag use to just two or three for the topic you are trying to promote.

Use Then Anywhere

You can use hashtags anywhere in your social media or promotional posts. Use them at the beginning followed by a sentence or two. Alternatively, you could use them in the middle of a sentence. Placing them at the end of a phrase is ok too.

Uses for Hashtags

As mentioned above, they help to promote your business. But they can be used in different ways to do that.

Location

Sometimes a hashtag could be used to distinguish that your business is in a certain area. Let’s say you have businesses in Dallas, Boston, and San Diego. You could tag your city to increase exposure: #Dallas #Boston #SanDiego.

People in those areas searching for your business can use those tags to find you.

Trends

Hashtags can be used for identifying trends also. Let’s say you own a successful restaurant but you are adding a taco truck to increase business. You might post about it in social media using one like, #TacoTruck, to build public awareness of your addition.

It seems clear that hashtags are here to stay when it comes to social media. But if you aren’t using them yet, you should get started to help you grow your business.

About Due’s Editorial Process

We uphold a strict editorial policy that focuses on factual accuracy, relevance, and impartiality. Our content, created by leading finance and industry experts, is reviewed by a team of seasoned editors to ensure compliance with the highest standards in reporting and publishing.

TAGS
Financial Author
Kayla is passionate about helping people get their finances in order so they can pursue a life of freedom. She quit her job to work for herself with over $148,000 of debt and swears it was the best decision she’s ever made!

About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.

Categories

Top Trending Posts

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More