Search
Close this search box.
Blog » Business Tips » Three Things You’re Overlooking as a Small Business Owner

Three Things You’re Overlooking as a Small Business Owner

small business tools

Some of the best business owners and brand names are known for being controlling. Beyonce famously controls her image with an iron grip. Apple is deeply protective of company culture and image. While to some it may seem overkill, keeping an eye on the little things across your business is good business. Here are three things you might be overlooking that can have a big impact on your business.

The Look of Your Invoice

Having a professional looking invoice is a small but mightily important thing. Your invoice is your money in the truest sense. The less professional it looks, the less professional you look.

All your invoices should have your brand logo and should be clear and easy to read. Invoices get directly in front of your client, and you want it to be as professional as your work. 

Consistency Across Social Media Handles

Consistency is king today. You want not only a cohesive brand, but a cohesive method of speaking to your audience.

A good place to start is to make sure that you have the same name across all your social media handles. And here’s something to consider: are you using personal social media accounts to promote your business? If you are, consider why. Does it make more sense to shift to a new account for the business? Criss-crossing persona updates with business promotion is a fine line- consider your social media plan for a more consistent message.

Your Newsletter Greeting

How many times have you gotten a newsletter that starts of ‘Hi,’ or ‘Hey,’. Can it get more impersonal? People who signed up for your newsletter are inviting you into their inbox. They want to hear from you; don’t turn them off by treating them like one lump.

In your newsletter service you should be able to set it up so that the software automatically generates the first name of each person receiving an email. This is a nice touch for each reader.

You could also take it a step further and name your following. Lady Gage famously calls her fans ‘monsters’, and the Grateful Dead still has people who proudly identify as ‘Deadheads’. If you do decide to come up with a name, you can address your emails to that title and remind them why they wanted to be a part of your world.

It’s easy to get caught up in doing the latest and greatest thing for businesses. I think that the best thing any entrepreneur can do is to speak genuinely to their audience. Treat your clients and customers with respect and dignity- they are people first, and clients second. Taking the time to notice the little things in your business will go a long way.

About Due’s Editorial Process

We uphold a strict editorial policy that focuses on factual accuracy, relevance, and impartiality. Our content, created by leading finance and industry experts, is reviewed by a team of seasoned editors to ensure compliance with the highest standards in reporting and publishing.

TAGS
Student Loan Expert and Founder of Bravely Go
Kara Perez is the founder of Bravelygo. Kara discovered her love of finances courtesy of her quarter-life crisis. Broke, underemployed and saddled with student loan debt, she realized that her lack of financial education was crippling her adulthood. She now connects individuals with how to save and make money. She freelances in the areas of personal finance.

About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.

Categories

Top Trending Posts

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More