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White Label Product


A white label product is a product or service produced by one company (the producer) but rebranded and sold by another company (the marketer) under its own brand name. The second company purchases the product without branding, and then adds its own branding for sale. This practice allows the marketer to offer a product without having to invest in creating the product themselves.


The phonetic pronunciation of “White Label Product” is: wahyt ley-buhl prod-uhkt

Key Takeaways

White label products are essentially goods produced by one company and marketed under another company’s brand. These are often seen in various industries including food, cosmetics, software, and more. Here are three main takeaways about white label products:

  1. Cost-Efficiency: Producing your own goods or developing software from scratch can be quite expensive. With white label products, your company can sell existing high-quality items under your own brand, saving on production costs and allowing a focus on marketing and customer relations.
  2. Speed to Market: Furthermore, utilizing white label products significantly cuts down on time-to-market. Products are ready for branding and distribution, eliminating the need for investing in research, development, and production.
  3. Business Expansion: White label products provide an excellent opportunity for business expansion. Offering more product lines under your brand increases visibility and helps in establishing a stronger reputation in the market. It also improves customer stickiness as their trust in your brand grows along with the range of products you offer.

While these benefits can be substantial, it’s crucial for companies to maintain the quality of their white label products to protect their brand reputation, as they have less control over the product quality.


A White Label Product is crucial in business/finance because it allows companies to focus on their core competencies without investing resources in product development. These are ready-made products produced by one company and rebranded and resold by another company under its own brand name. This practice enables the reselling company to tailor the product to their audience’s needs and preferences, providing a competitive edge in the market. Furthermore, white label products can expedite a company’s entry into a new market segment, diversify its product range, and enhance profitability due to the cost-effectiveness of the white labeling process. Overall, the significance of white label products lies in their ability to drive growth, brand value, and revenue for businesses in a cost and time-efficient way.


White label products play a crucial role in the modern business landscape by enabling companies to expand their product portfolio without having to invest heavily in the research and development, manufacturing, or production process. The primary purpose of white label goods and services is to provide businesses an avenue to launch or sell products under their own brand which are manufactured or produced by a third party. Through this method, businesses can offer products that complement their existing offerings, reinforce their brand image, or penetrate new markets, fostering greater customer loyalty, without getting into the complexities of product development.The utilization of white label products can be an effective strategy for businesses to augment customer value proposition. For instance, a software company may venture into new technology arenas by offering a white label cybersecurity solution developed by an industry specialist. Alternatively, a boutique store might bolster its local product range with white labeled imported goods. Not only does this reinforce the breadth and depth of offerings by companies, but also enables them to respond quickly to market trends and customer demands. In short, white label products present a viable strategy for businesses aiming for flexibility, scalability and cost efficiency in their growth plans.


1. Supermarkets and Retail Brands: One of the most common examples of white label products is supermarket’s own branded items. Frequently, these are manufactured by lesser-known companies, but sold under the retailer’s brand name. For instance, Target’s “Up & Up” brand or Walmart’s “Great Value” are examples of white label products. They often include a wide range of items, from food and beverages to cleaning products and more.2. Consumer Electronics: Many electronic badges are made by white labeling companies. A company like Philips or Sony might design the item but the manufacturing might be done by another company. For example, TVs and sound systems you see in hotels often carry the hotel’s branding, but they are built by electronics manufacturers. 3. Software and Services: Many digital agencies and freelancer web developers use white label services for their clients. They purchase the rights to use the software, adjust the design and then act like they produced it. For example, a marketing agency might use HubSpot’s software under their own branding to provide inbound marketing services to their clients. Similarly, many financial technology firms provide white-label banking services, allowing other companies to offer financial products without having to make the technology infrastructure themselves.

Frequently Asked Questions(FAQ)

What is a White Label Product?

A White Label Product is a product manufactured by one company and sold under another company’s brand. It allows the brand purchasing the product to customize the product with their own name, logo, and identity, adding a personal touch to the generic product.

Why are White Label Products used in business?

White Label Products enable companies to expand their product line without the need for creating new products from scratch. They can increase their brand visibility and customer loyalty with a lower initial investment.

Who typically uses White Label Products?

Many businesses across various industries use white label products. They are particularly popular in the retail, software, and digital marketing industries.

What are the benefits of selling White Label Products?

For the sellers, benefits include increased sales volume, better market penetration, and wider reach without the need for a distribution network. From a buyer’s perspective, White Label Products allow quick and cost-efficient product line expansion.

Can White Label Products be customized by the brand that sells them?

Yes, the selling brand can customize the White Label Product, such as packaging and labeling, to meet their market requirements and align with their brand image.

Are White Label Products a profitable venture?

Yes, they can be profitable. Because White Label Products eliminate the need for research, development, and marketing, companies can focus on the selling and distribution process, leading to significant cost savings.

What is the difference between White Label and Private Label?

The main difference lies in customization scope. A White Label Product is a ready-to-use product sold to different brands with minor changes such as brand logo and name. On the other hand, a Private Label Product is custom-made for a specific retailer and can be tailored to meet the retailer’s exact specifications.

Are there any disadvantages to White Label Products?

While White Label Products can help companies save on production costs, the downsides may include less control over product quality, potential for weakened brand identity, and challenges with after-sales service and support.

What is an example of a White Label Product?

Many software applications sold by businesses are actually White Label Products. The businesses purchase the software from developers, rebrand it, and sell it to their customers with their own branding.

Is the White Label Product sector growing?

Yes, with the growth of e-commerce and the outsourcing wave in various industries, the White Label Product sector is expected to grow. By adopting White Label Products, businesses can focus on sales, distribution, and customer relationship management.

Related Finance Terms

  • Private Labeling
  • Product Reselling
  • Brand Licensing
  • OEM (Original Equipment Manufacturer)
  • Dropshipping

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