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Times-Revenue Method


The Times-Revenue Method is a valuation technique used in finance to determine the value of a company. It involves multiplying the company’s sales or revenue by a specific number, often derived from the sales of comparable companies within the same industry. This ratio is useful for providing a simplified snapshot of a company’s worth relative to its revenue generation capabilities.


The phonetic pronunciation of “Times-Revenue Method” is: “tahymz – rev-uh-noo meth-uhd”.

Key Takeaways

1. Simplification of Valuations: The Times-Revenue Method offers a simple and straightforward way to determine a company’s value by multiplying its annual revenues. It’s often used when profits are uncertain or not the main focus, such as in early-stage companies or those focusing on growth over profits, and it simplifies the evaluation process.

2. Consideration of Market Conditions: With the Times-Revenue Method, it’s not enough to simply multiply a business’s revenue. Analysts must consider market conditions and comparable sales to determine the appropriate multiplier. This factor varies by industry, economic climate and companies’ specific growth prospects. This suggests that the valuation is not only based on the company’s financial status but also the overall market’s health.

3. Limited Scope: While the Times-Revenue Method is helpful, it has its limitations. This method doesn’t take into account a company’s profitability, debt, or other financial metrics that could impact its value. Therefore, this method should be used in conjunction with other valuation methods to get a more accurate overall understanding of a company’s worth.


The Times-Revenue Method is a vital concept in business/finance as it provides a simplified valuation approach for companies, particularly useful when businesses may not have predictable or positive earnings. With this method, a valuation or estimate of the business’s worth is derived by multiplying its revenue by a specific factor, generally based on the industry and economic context in which the company operates. Investors and potential acquirers often use it to measure the financial viability and potential profitability of a business, while sellers use it to set a reasonable price during negotiations. Therefore, understanding and using the Times-Revenue Method contributes significantly to making informed strategic decisions in business finance.


The Times-Revenue Method is predominantly used in the area of business valuation, to determine the worth of a company. It serves the purpose of giving a relatively quick and straightforward approximation on a company’s value by considering its current revenue streams, and multiplying it by a factor that is appropriate to its industry or the broader market. As such, it offers a useful tool for both potential investors and the existing owners of a company, in portraying a snapshot of its financial standing, and gauging its appeal against the industry averages.In terms of its practical use, the Times-Revenue Method can be crucial when dealing with Mergers and Acquisitions or for potential investments. Investors may turn to this method to estimate if a company is undervalued or overvalued based on its revenues. It’s also not uncommon for this method to be used in the negotiation process of a business sale. By considering the projected revenues and allied industry factors, parties involved can reach a consensus about the financial essence of a company, and reasonably negotiate its worth. Despite its simplicity, it’s important to note that the Times-Revenue Method, like any valuation methodology, requires a diligent understanding of the particular industry and the company’s future revenue potential.


1. Acquisition of Instagram by Facebook: In 2012, Facebook acquired Instagram for about $1 billion, when Instagram was yet to generate revenue. The valuation was made keeping in mind the potential future revenue, a perfect real-world example of the Times Revenue Method. 2. Microsoft’s purchase of LinkedIn: Microsoft acquired LinkedIn for $26.2 billion in 2016. At that time, LinkedIn’s annual revenue was close to $2.9 billion. If we calculate the times-revenue method, it is about 9 times the annual revenue of LinkedIn.3. Google’s acquisition of YouTube: Back in 2006, Google purchased YouTube for $1.65 billion. Prior to its acquisition, YouTube’s revenue was not publicly disclosed but was estimated to be in the low tens of millions. Google paid a substantial premium based on their belief in YouTube’s potential for generating much larger future revenues.

Frequently Asked Questions(FAQ)

What is the Times-Revenue Method?

The Times-Revenue Method is a valuation technique used to determine the maximum value of a company. It involves multiplying the company’s current revenue with a specific number that adequately represents the firm’s future profit potential.

How does the Times-Revenue Method work?

To use the Times-Revenue Method, a multiple is determined based on the industry, economic environment, and the specific factors of the company. This multiple is then applied to the company’s revenue to get the estimated value.

What factors influence the multiple used in the Times-Revenue Method?

Factors influencing the multiple can include market conditions, the industry average, company’s growth rate, risk profile, profit margins, the economic environment and more.

Where is the Times-Revenue Method most commonly used?

This method is most commonly used in industries where earnings may not be positive but significant revenues are being generated. This is common in tech companies or startups.

Is the Times-Revenue Method an accurate valuation technique?

Like any valuation method, it has its strengths and weaknesses. Its simplicity makes it easy to calculate, but it fails to capture factors like profitability, debt levels, or future growth prospects, which can lead to inaccurate valuations in certain circumstances.

When should the Times-Revenue Method be avoided?

This method should be avoided when earnings are a more accurate indication of the company’s value, or when a company operates in an industry with low profit margins. It is also less effective for mature companies with slow growth.

What is the benefit of using the Times-Revenue Method?

The primary benefit is its simplicity and effectiveness for quickly offering an estimate for a company’s market value, especially useful for startups or companies where traditional earnings-based multiples might not apply.

What is a typical multiple in the Times-Revenue Method?

There’s no standard typical multiple. It varies significantly from industry to industry and depending on the unique factors of the company. Multiples can range from less than 1 for companies in lower-growth industries to up to 10 or more for high-growth, tech-focused companies.

Does the Times-Revenue Method take the company’s debts into account?

No, unlike other methods, it does not take into account the company’s liabilities and debts. The method focuses mainly on the firm’s revenue.

Can we use the Times-Revenue Method for companies making losses?

Yes, startups or companies making losses but with significant revenues can still be valued using the Times-Revenue Method, which can give a better picture of their projected performance.

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