Close this search box.

Table of Contents



In financial terms, supply refers to the total amount of a specific good or service that is available to consumers. It represents the quantity that producers are willing and able to produce and sell at various price levels within a given time period. Therefore, supply is directly related to the price, production cost, and market demand for that particular good or service.


The phonetics of the keyword “Supply” is /səˈplaɪ/.

Key Takeaways


  1. Supply in Economics: In economics, supply refers to the total amount of a specific good or service available to consumers. It represents the quantity that producers are willing to produce and sell at a given price. Prices are often determined by the balance between supply and demand in the market.
  2. Law of Supply: According to the law of supply, as the price of a product increases, the quantity supplied also increases, and vice versa. This indicates a direct relationship between price and supply, assuming all other factors are kept constant (ceteris paribus).
  3. Factors affecting supply: Various factors can influence the total supply of a product, including production costs, technology advancements, the price of related goods, expectations of future prices, number of suppliers and government policies. Changes in these factors can cause a shift in the supply curve, affecting the quantities supplied at all price levels.



The concept of supply is fundamental in business/finance because it determines the quantities of products or services that are available in the market at any given time. When supply is high, prices tend to drop, making products and services more affordable for consumers, which can stimulate demand and potentially lead to increased revenue. Conversely, when supply is low, prices may increase, deterring potential buyers and potentially slowing sales. Additionally, a business’s understanding of supply can influence production decisions and strategies. For instance, a business might increase production when demand is high and decrease production when demand is low, thus maximizing profitability. By effectively managing supply, a business can maintain a balance of producing sufficient goods or services to meet consumer demand without oversupply, which could result in wasted resources and decreased profitability.


Supply, in the context of finance and business, serves a critical role in dictating market dynamics and pricing strategies. Primarily, supply refers to the total amount of a particular product or service that businesses are willing and able to sell at different prices. But beyond just being a quantity, it functions as a key aspect of market economy, contributing to the delicate balance of supply and demand which determines the prices we pay for goods and services. It allows businesses to gauge the available amount of a product ready for sale, enabling them to develop pricing strategies that could maximize profit, ensure sales, and potentially even gain competitive advantage.Supply is not a static value; it adjusts in response to various factors including changes in production costs, technology, expectations of future price changes, and prices of related goods and services. Any fluctuations in these factors may cause suppliers to increase or decrease the volume of their products in the market. Also, the purpose of supply tracks the principles of competition; with an increased supply often leading to lower prices, driving competition among businesses. Overall, supply plays a crucial role in deciding the operational strategy, pricing, and competitive standing of a business in the marketplace.


1. Agriculture Industry: The supply of goods in agriculture is dependent on various factors such as the weather, the amount of land available for farming, and the techniques used in farming. If there’s a drought, for instance, the supply of crops decreases because they cannot grow without adequate water. On the other hand, the introduction of more efficient farming techniques or equipment can increase the supply of crops.2. Oil Production: The oil industry is a major example of supply in business/finance. The OPEC (Organization of Petroleum Exporting Countries) sets production targets for its member countries, directly controlling the supply of oil in global markets. Changes in oil supply can significantly impact oil prices.3. Real Estate Market: In the real estate market, the supply refers to the amount of properties available for sale at any given time. Factors like interest rates, economic growth, and government regulation can influence how many properties are on the market. For instance, if a lot of new buildings are constructed, this increases the supply of properties, potentially lowering prices if the demand isn’t high enough.

Frequently Asked Questions(FAQ)

What is supply in finance and business term?

In business and economics, supply refers to the amount of a product or service available to consumers for purchase at any given time. It’s determined by producers based on the estimated demand, cost of production, and market conditions.

How is the supply determined?

Supply is determined by factors such as production costs, selling costs, technology, price of raw materials, taxation, and the number of producers in the market.

What is the relationship between supply and price?

Generally, price and supply have a direct relationship. If the price of a product goes up, producers are often willing and able to produce more, and thus the supply increases.

What’s the difference between supply and demand?

Supply represents how much the market can offer, whereas demand indicates the quantity of a product people are willing to buy. They interact to determine the market price.

What is a supply curve?

A supply curve is a graphical representation of the relationship between the price of a good and the quantity supplied. It typically slopes upward from left to right, indicating that as price increases, the quantity produced also increases.

What happens when supply exceeds demand?

If supply exceeds demand, it creates a surplus or excess supply in the market which often leads to a drop in prices as producers try to sell their excess products.

What is mean by ‘inelastic supply’?

Inelastic supply refers to a situation where the supply of a good is not sensitive or responsive to changes in the price. This generally occurs with goods where production cannot be easily increased or decreased.

How does supply impact the economy?

Supply is an essential economic concept as it, together with demand, determines the price of goods in the market, influencing inflation rates, employment levels, trade policies, and economic growth.

Related Finance Terms

Sources for More Information

About Our Editorial Process

At Due, we are dedicated to providing simple money and retirement advice that can make a big impact in your life. Our team closely follows market shifts and deeply understands how to build REAL wealth. All of our articles undergo thorough editing and review by financial experts, ensuring you get reliable and credible money advice.

We partner with leading publications, such as Nasdaq, The Globe and Mail, Entrepreneur, and more, to provide insights on retirement, current markets, and more.

We also host a financial glossary of over 7000 money/investing terms to help you learn more about how to take control of your finances.

View our editorial process

About Our Journalists

Our journalists are not just trusted, certified financial advisers. They are experienced and leading influencers in the financial realm, trusted by millions to provide advice about money. We handpick the best of the best, so you get advice from real experts. Our goal is to educate and inform, NOT to be a ‘stock-picker’ or ‘market-caller.’ 

Why listen to what we have to say?

While Due does not know how to predict the market in the short-term, our team of experts DOES know how you can make smart financial decisions to plan for retirement in the long-term.

View our expert review board

About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More