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Strategic Management


Strategic Management refers to the process of planning, monitoring, analysis, and assessment of all necessities an organization needs to meet its goals and objectives. It emphasizes long-term and big-picture strategies for the company’s growth and prosperity. It involves setting objectives, analyzing competitive dynamics, examining internal capacities, evaluating strategies, and ensuring that management rolls out these strategies across the organization.


The phonetic pronunciation of “Strategic Management” is:Strategic: struh-tee-jik Management: man-ij-muhnt

Key Takeaways

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  1. Direction and Decision-Making: One of the key takeaways of strategic management is that it provides a clear direction and framework for decision-making. It helps the organization to identify its mission, vision, and strategic objectives, which subsequently assist in making informed decisions.
  2. Competitive Advantage: Strategic management helps an organization to gain a competitive advantage. Through a detailed analysis of the competitive environment and internal capabilities, a firm can identify and exploit its unique strengths to stand apart from its competitors.
  3. Market Adaptation: Strategic management allows organizations to adapt to market and environmental changes. By examining the internal and external environment, firms can anticipate change, manage risk and seize opportunities, helping them to be flexible and adaptive in a dynamic market environment.



Strategic management is vitally important in the realm of business/finance due to its planning and goal-oriented nature. It provides a framework for businesses to set and achieve long-term goals, keeping them competitive and adaptable in ever-changing market conditions. From allocating resources efficiently, mitigating risks, exploiting opportunities, to navigating competitive advantage, strategic management guides businesses in making informed decisions and establishing clear directions. It also aids businesses in aligning their internal capabilities with external market demands, ensuring survival and success in the competitive business landscape. Hence, the significance of strategic management in business/finance is undeniable.


Strategic management is essentially used for formulating the long-term and all-encompassing game plan of an organization. It is a meticulous effort made by the management of a company to establish a direction and outline the strategies with an objective to enhance the performance of the organization. This core corporate activity provides a roadmap for achieving sustainable competitive advantage and growth, using tools and methodologies to analyze the company’s internal and external environment. The management then sets the objectives, determines the actions to achieve those objectives, and allocates resources effectively towards this end.Strategic management is vital in anticipating and responding adeptly to market changes and potential business disruptions. It allows an organization to leverage its strengths, curb its weaknesses, seize new opportunities, and mitigate potential threats in the foreseeable future. It serves as a key tool to make proactive decisions rather than merely reacting to unanticipated business events. Moreover, it aligns the organization’s strategic objectives with its human resources to ensure that everyone channels their efforts towards a singular direction. This bridging of the gap between where the company is and where it aims to be can result in heightened organizational efficiency and effectiveness.


1. Apple Inc: Apple has constantly implemented strategic management in their operations, mainly focusing on differentiation strategy. Decades ago, Apple recognized a need in the market for aesthetic, user-friendly technology products, leading to the conception and success of the iPhone, iPad, and Mac. Their continuous commitment to innovation and renewal is a direct application of strategic management. 2. Starbucks Corporation: Starbucks masterfully employs strategic management to maintain its position as a leader in the coffee industry. They focus on a unique combination of premium products, superior service, and cozy store ambience. The company also exercises strategic management in its vast international expansion plans, significant localized menu options, ethical sourcing strategies, and commitment to sustainability initiatives.3. Amazon: Another example of successful strategic management is Amazon’s evolution from an online bookseller to a global retail giant. Amazon has constantly pursued the strategy of being the most customer-centric company in the world, offering everything from retail goods, to digital media, to cloud storage services. Their application of strategic management is visible in their significant investments in technology and logistics infrastructure which have allowed them to achieve remarkable growth. They not only adapted to changes but had foreseen these trends and strategically aligned their management decisions to capitalize on those opportunities.

Frequently Asked Questions(FAQ)

What is Strategic Management?

Strategic Management is the continuous planning, monitoring, analysis, and assessment of all that is necessary for an organisation to meet its goals and objectives.

What are the key components of Strategic Management?

The key components of Strategic Management are goal setting, analysis, strategy formulation, strategy implementation, and evaluation and control.

How important is Strategic Management for a business?

Strategic Management is crucial for a business. It provides direction, helps in setting priorities, strengthens operations, reduces the risk of operation, and ensures employees and other stakeholders are working towards common goals.

What are some techniques used in Strategic Management?

Techniques used in strategic management include SWOT analysis, PESTEL analysis, Porter’s five forces analysis, value chain analysis, and scenario planning.

What is the role of a Strategic Manager?

The role of a Strategic Manager involves setting objectives for the company, analyzing the actions of competitors, assessing the organization’s internal and external environment, formulating strategic plans, and executing these strategies.

How is Strategic Management different from Business Planning?

Business planning involves the creation of a specific plan for business growth, typically aimed at a specific time period, while Strategic Management is an ongoing process aimed at long-term business effectiveness and efficiency.

What are the types of strategies in Strategic Management?

The different types of strategies in Strategic Management include growth strategies, stability strategies, retrenchment strategies, and competitive strategies.

Can Strategic Management be applied to small businesses as well as big corporations?

Yes, Strategic Management can be applied to all types of businesses, regardless of their size. Strategic Management aids effective decision making at every stage, helping both small and large businesses to grow and compete effectively.

Is Strategic Management static or dynamic?

Strategic Management is dynamic; it needs to evolve and change in accordance with the changing internal and external environment of the business.

: How does Strategic Management contribute to organizational effectiveness?

: Strategic Management contributes to organizational effectiveness by aligning all the business processes and activities towards the achievement of the defined strategic goals and objectives. It ensures the efficient utilization of resources and strengthens the decision-making process.

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