Close this search box.

Table of Contents

Quarter on Quarter (QOQ)


Quarter on Quarter (QOQ) is a financial term used to measure the sequential change in financial performance of an entity between one fiscal quarter and the previous fiscal quarter. It allows businesses and investors to observe growth patterns over short-term periods and identify trends. A higher QOQ percentage indicates that the performance of the entity has improved, while a lower percentage signifies a decline.


Quarter on Quarter (QOQ) in phonetics would be pronounced as: “kwaw-ter on kwaw-ter”

Key Takeaways

  1. Indicator of Growth: QOQ (Quarter on Quarter) is a sequential measure that businesses and analysts use to assess the growth or performance of a company from one financial quarter to the next. Such comparisons highlight progress, trends, and potential areas needing improvement.
  2. Short-term Analysis Tool: QOQ is a great tool for short-term financial analysis as it allows to detect operational issues or sudden market changes quickly, making it an agile response tool. It effectively measures growth rates across equivalent periods, offering an efficient way to detect seasonality or cyclicality in operating results.
  3. Comparable Over Years: QOQ can also be important for year-over-year comparisons, as it provides a clearer, more detailed picture of a company’s performance throughout the year. However, it must be used carefully as it often doesn’t account for seasonal fluctuations, which can impact performance on a quarterly basis.


Quarter on Quarter (QoQ) is an important term in business and finance as it provides a method of comparing the performance of a company, sector, or economy between different quarters within a year. This measure offers a detailed, near-term view of growth or decline, unlike year-over-year analysis which might hide temporary fluctuations and trends. Businesses and investors use QoQ to track changes, notice trends, and make financial decisions. It’s particularly useful in identifying seasonal variations in revenues and profits. For instance, a retail business might perform better in the fourth quarter due to holiday shopping, and the QoQ analysis can quantify the exact magnitude of this change. By offering insight into sequential, short-term changes, QoQ assists businesses in their strategic planning and operational efficiency.


The Quarter on Quarter (QOQ) is a comparing measure in finance and economics that assesses the progressive change in a company’s performance or economies’ output from one financial quarter to the next. The purpose of this metric is to gauge the sequential growth or performance enhancement of a business or economy over a short term. Companies and economists use this tool to track trends and trajectories of growth and forecast future performance. It can be a very effective tool for decision-making, filling gaps in action plans, and course correction if needed because it shows the immediate past trend.

The QOQ measure is particularly beneficial to spot and anticipate any variations in revenue, expenses, profit margins, and other key performance indicators in a business. Thus, it facilitates managers to implement improvements and promptly address any issues. Economists use it to track short-term changes in the Gross Domestic Product (GDP), inflation rates, and other macroeconomic indicators to develop monetary and fiscal policies. By providing a more frequent update on performance and economic health, a QOQ comparison helps investors, management, and policymakers make informed decisions.


1. Tech Company QOQ Earnings Growth: In Q3 2020, a tech company reported $100 million in earnings. In Q4 2020, the same company reported $120 million in earnings. This would demonstrate a 20% QOQ growth, as their earnings have increased by $20 million from one quarter to the next.

2. Retail Chain Sales Decline QOQ: A major retail chain reports its Q2 sales are $500 million, but in Q3, the sales decline to $450 million. This would represent a QOQ decline of 10%, highlighting a downward trend in the company’s sales performance.

3. Real Estate Market Evaluation: A city’s commercial real estate market was valued at $1 billion in Q1, and then it rose to $1.1 billion in Q2. This shows a QOQ growth rate of 10%, providing insight into an improving real estate market in that city.

Frequently Asked Questions(FAQ)

What does Quarter on Quarter (QOQ) mean?

Quarter on Quarter (QOQ) is a measuring technique that calculates the change in some form of activity, performance, or evaluation from one quarter of a year to the subsequent quarter. It helps track a company’s growth or decline on a quarterly basis.

How is QOQ growth rate calculated?

The QOQ growth rate can be computed by taking the difference between the current quarter and the previous quarter, divide it by the value from the previous quarter, then multiply the result by 100 to obtain a percentage.

What is the use of the QOQ percentage?

The Quarter on Quarter percentage is used to measure and analyze short-term or immediate growth trends in various sectors of a business, or the whole business itself.

How does QOQ differ from Year on Year (YOY)?

While QOQ measures growth from one quarter to the next, YOY measures the growth rate from one specified year to the succeeding year. While QOQ focuses on short term growth, YOY provides a broader picture of the company’s performance.

Can QOQ growth vary, and why?

Yes, QOQ growth can vary due to a multitude of factors including external market conditions, company operations, changes in strategy etc. It’s common for businesses to have some quarters that perform well and others that do not.

Is QOQ always the best growth measurement to use?

Not necessarily. The effectiveness of using QOQ as a growth measurement depends on the purpose of the analysis. For short-term trend identification and immediate business decisions, QOQ can be very helpful. However, for longer-term strategic planning, looking at annual (YOY or year-on-year) figures can be more beneficial.

Can QOQ be used to forecast future growth?

While QOQ can indicate current and short-term trends, forecasting future growth solely based on past QOQ figures could be misleading. Many other variables and aspects need to be considered for growth forecasting. It’s usually used in combination with other methods.

Related Finance Terms

  • Sequential Growth Rate
  • Quarterly Financial Report
  • Quarterly Earnings Growth
  • Annualized Rate Of Quarterly Growth
  • Quarterly Revenue Comparison

Sources for More Information

About Our Editorial Process

At Due, we are dedicated to providing simple money and retirement advice that can make a big impact in your life. Our team closely follows market shifts and deeply understands how to build REAL wealth. All of our articles undergo thorough editing and review by financial experts, ensuring you get reliable and credible money advice.

We partner with leading publications, such as Nasdaq, The Globe and Mail, Entrepreneur, and more, to provide insights on retirement, current markets, and more.

We also host a financial glossary of over 7000 money/investing terms to help you learn more about how to take control of your finances.

View our editorial process

About Our Journalists

Our journalists are not just trusted, certified financial advisers. They are experienced and leading influencers in the financial realm, trusted by millions to provide advice about money. We handpick the best of the best, so you get advice from real experts. Our goal is to educate and inform, NOT to be a ‘stock-picker’ or ‘market-caller.’ 

Why listen to what we have to say?

While Due does not know how to predict the market in the short-term, our team of experts DOES know how you can make smart financial decisions to plan for retirement in the long-term.

View our expert review board

About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More