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Price-to-Sales (P/S)


The Price-to-Sales (P/S) ratio is a financial term used to measure the value placed on each dollar of a company’s sales or revenues. It is calculated by dividing the company’s market capitalization by its total sales over a designated period (usually 12 months). The P/S ratio is often used by investors to assess the relative value of a company’s stock in comparison to its sales performance.


“Price-to-Sales (P/S)” in phonetics is pronounced as “Prahyce-toh-saylz (Pee/Es)”.

Key Takeaways

<ol> <li>The Price-to-Sales (P/S) Ratio is a key valuation indicator used by investors to highlight the relationship between a company’s stock price and its revenue. It measures how much investors are willing to pay for each dollar of a company’s sales. Lower P/S ratios could indicate that a stock is undervalued, while higher ratios might mean overvaluation.</li> <li>The P/S ratio acts as a reliable metric to compare companies within the same industry, especially when the companies have irregular or negative earnings and profits. This is because sales figures are generally more stable over time compared to earnings, thus making P/S ratio a less volatile measure. </li> <li>While the P/S ratio is a valuable metric, it should not be used in isolation for investing decisions. It does not take into account a company’s profitability, debt, or cash flow, therefore it is best used along with other financial ratios and indicators for a more comprehensive view of a company’s financial health.</li></ol>


The Price-to-Sales (P/S) ratio is an important metric in business and finance as it helps investors and analysts measure the value of a company’s stock relative to its revenue. It provides a simple, straightforward benchmark for comparing the relative value of different companies in the same industry, even if they’re not profitable. Unlike other metrics, it’s not as easily manipulated by changes in accounting rules or management practices. Thus, it can provide a more accurate snapshot of a company’s inherent value. Furthermore, because it deals directly with sales, the P/S ratio can be a critical tool for identifying growth potential, especially for new or fast-growing companies that are not yet profitable.


The Price-to-Sales (P/S) ratio is an invaluable tool primarily used by investors and analysts with the purpose of gauging a company’s valuation. Unlike some other metrics, the P/S ratio considers the gross revenue generated by a company irrespective of its profitability. This focus on sales revenue makes the P/S ratio particularly useful for evaluating companies that may currently be incurring losses but are generating substantial revenues, examples often being emerging firms or tech startups.The primary use of the P/S ratio is to compare similar companies within the same sector. By doing so, an investor can potentially identify overvalued or undervalued stocks, thus creating opportunities for strategic buying or selling. Additionally, because sales figures are less likely to be manipulated on financial statements compared to other metrics like net income or earnings per share, the P/S ratio can offer a transparent, albeit general, snapshot of a company’s economic health. It’s important to note that the P/S ratio is just one tool among many in a robust financial analysis toolbox; it should be used in conjunction with other ratios and financial indicators to make comprehensive investment decisions.


1. **Amazon Inc.** – By the end of 2021, Amazon had a revenue of $386 billion. At this time, the market capitalization was $1.63 trillion. To calculate the P/S ratio, we divide the market cap by the total sales, which gives us a P/S ratio of approximately 4.22. This means for every dollar in sales Amazon makes, investors are willing to pay $4.22. 2. **Apple Inc.** – In 2021, Apple reported a total revenue of $365.8 billion, and its market cap was $2.44 trillion. This gives us a P/S ratio of approximately 6.67, meaning investors are willing to pay roughly $6.67 for every dollar of Apple’s sales.3. **Walmart Inc.** – As of the end of its fiscal year 2021, Walmart reported a total revenue of $559 billion. With a market cap at that time of nearly $392 billion, the P/S ratio was about 0.70. This lower P/S ratio suggests that for every dollar of Walmart’s sales, investors are willing to pay $0.70.These P/S ratios can be interpreted as high or low depending on the industry norm, expected growth rate, profit margins, and other factors.

Frequently Asked Questions(FAQ)

What does the term ‘Price-to-Sales (P/S)’ refer to in finance and business?

The Price-to-Sales (P/S) ratio is a valuation ratio that compares a company’s stock price to its revenues. It is an indicator of the value placed on each dollar of a company’s sales or revenues.

How is the P/S ratio calculated?

The P/S ratio is calculated by dividing the company’s market capitalization by its total sales or revenue over a specified period (typically the trailing twelve months or the estimated revenue for the next twelve months).

What does a high P/S ratio indicate?

A high P/S ratio typically indicates that the market has high expectations for the company’s future growth in sales and revenue. However, it could also suggest that the company’s stock is overvalued.

What does a low P/S ratio mean?

A low P/S ratio can indicate that the company’s stock is undervalued or that the company is not making as much revenue as its competitors. However, it could also point to potential issues within the company that have lowered investor expectations.

Is a lower P/S ratio always better?

Not necessarily. While a lower ratio may suggest that a stock is undervalued, it may also indicate that the company is not as profitable or has some fundamental problems. Similarly, a higher P/S ratio may suggest overvaluation, but it can also point to strong future revenue growth potential.

Can I use the P/S ratio as the only tool to evaluate a company?

No, P/S ratio is just one of many financial ratios investors use to gauge the value and potential of a company. Other factors such as the company’s earning reports, Price-to-Earnings (P/E) ratio, and industry trends should also be considered for a more comprehensive analysis.

How does the P/S ratio differ from the P/E ratio?

While both ratios are used to determine the relative value of companies, the P/S ratio uses revenue for its calculation, whereas the P/E ratio uses net income. Each ratio can provide unique insights into a company’s financial health.

Where can I find data to calculate the P/S ratio?

Data for calculating the P/S ratio is typically available in a company’s financial statements or on financial news and information websites such as Yahoo Finance, Google Finance, Bloomberg, and Reuters.

Related Finance Terms

  • Revenue Multiple
  • Valuation Ratio
  • Enterprise Value to Sales (EV/Sales)
  • Financial Analysis
  • Equity Valuation

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