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Overall Turnover


In finance, overall turnover is a metric that indicates the total volume or value of shares traded within a specific period, generally presented as a ratio. It’s a measure of a company’s liquidity or how frequently its shares are bought and sold. High overall turnover can signify strong investor interest, while low turnover might indicate a lack of investor confidence or interest.


The phonetic transcription of “Overall Turnover” is:ʌvəˈrɔːl ˈtɜːrnəʊvər

Key Takeaways

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  1. Overall turnover represents the number of employees who leave a company within a certain period, and it is a critical metric for understanding employee retention.
  2. A high overall turnover rate may indicate issues like poor corporate culture, insufficient employee compensation, or a lack of internal growth opportunities, and it can negatively impact a company’s operation and performance.
  3. Reducing overall turnover should be a priority for businesses—it can save significant costs associated with hiring and training new employees, promote a healthier work environment, and lead to better business performance in the long run.



Overall turnover is a critical business/finance term as it represents the total sales generated by a company during a specific period. It serves as a key indicator of a company’s operational efficiency and the effectiveness of its business strategy. A high turnover suggests strong customer demand and efficient sales operations, reflecting positively on the company’s financial health. On the contrary, low overall turnover might indicate poor marketing, weak customer demand, or strong competition. Hence, tracking overall turnover helps companies to gauge their market position, develop strategies for growth, and make informed decisions for future planning.


Overall turnover is a key metric used in both financial analysis and management sectors, mainly to evaluate how efficiently a business is using its assets and managing its liabilities. This covers a multitude of things like inventory, assets, liabilities, or even human resources in an organization. Tracking overall turnover helps companies to understand how quickly they’re either making money from assets or paying off debts. This measure is particularly useful in making comparisons with competitors, and it can provide insights into the operational efficiency of a company. A high turnover ratio could be an indication of strong sales or inadequate purchasing practices, while a low ratio may indicate poor sales or an over-investment in certain resources. Therefore, interpreting overall turnover rates and implementing changes based on these measures can potentially improve a company’s profitability and growth.


1. Retail Industry: A retail store, for example, Walmart, measures their overall turnover by how often they sell out their entire inventory in a year. If Walmart has $100 million worth of inventory and throughout the year they made $400 million in sales, then their turnover ratio is 4.2. Corporate Employee Turnover: In a large tech company like GOOGLE, overall turnover would refer to the rate at which employees leave the company and are replaced. For example if 4,000 employees leave in a year and the average employee number is 80,000 – their overall turnover rate is 5%. This indicates the ability of the company to retain its employees.3. Stock Market: Here, overall turnover is a measure how often shares of a particular stock are traded. For example, if a stock has 500 million shares outstanding and in a single trading day 5 million shares were traded, we can say the turnover was 1%. Further, over the year if 250 million shares of the stock were traded, the annual turnover rate would have been 50%. This can be an indicator of the stock’s liquidity.

Frequently Asked Questions(FAQ)

What is Overall Turnover?

Overall Turnover refers to the total revenues or sales generated by a company within a specific period. It provides a metric for the overall business activity or the volume of business conducted by a company. It can also refer to the rate at which employees leave a business and are replaced.

How is Overall Turnover different from profit?

While Overall Turnover is the total revenue a business generates without any deductions, profit is the amount left after all expenses, costs, taxes and other deductions are taken away. Hence, a business might have a high Overall Turnover but may still have a low profit or even a loss if expenses are high.

How is Overall Turnover calculated?

Its calculation is straightforward: It is simply the total sales or revenues that a company has made over a specific period—Typically, this period is a fiscal year.

Why is Overall Turnover important in a company’s business analysis?

It’s crucial because it allows stakeholders, investors, and managers to gauge the business’s productivity. Higher turnover often implies that the business is producing and selling goods or services successfully.

Can a high Overall Turnover conceal financial issues?

Yes, a high Overall Turnover may sometimes conceal underlying financial issues. For instance, a business might be generating high revenue, but it may not be profitable if it has high operating costs, unpaid debts, or other financial liabilities.

Does Overall Turnover also represent employee turnover?

While the term ‘turnover’ can refer to how quickly a company gains or loses employees, ‘Overall Turnover’ in a financial setup usually means total revenues. However, in a human resources context, the term ‘overall turnover’ might refer to the rate of employee turnover in a company.

How can businesses improve their Overall Turnover?

Businesses can enhance their Overall Turnover by increasing product sales, expanding into new markets, implementing effective marketing strategies, and improving their products or services based on customer feedback and market trends.

What affects the Overall Turnover rate?

Several factors can influence the Overall Turnover rate, including the market demand for a product or service, competition, pricing strategies, product quality and customer service, economic conditions, and the effectiveness of the business’s sales and marketing tactics.

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