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Net Profit Margin


Net Profit Margin is a profitability ratio that measures how much out of every dollar of revenue a company keeps as profit after deducting all costs. It is calculated as net income or profit divided by total revenue, typically expressed as a percentage. Hence, it represents the portion of each dollar of revenue that the company retains as bottom-line profit.


The phonetics for the keyword “Net Profit Margin” are: “nɛt ‘prɒfɪt ‘mɑːrdʒɪn”.

Key Takeaways

  1. Definition: Net Profit Margin is a key profitability metric for a company. It is calculated by deducting all company expenses, including operating costs, interest, and taxes, from the company’s total revenue, then dividing by total revenue and multiplying by 100 to produce a percentage. This measures how much of each dollar earned by the company is actually turned into profits.
  2. Importance: Net Profit Margin is a crucial figure in assessing a company’s financial health. It is a true measure of a company’s profitability, as it considers all expenses, not just direct costs associated with producing goods or services. A high Net Profit Margin indicates a very profitable company, while a low margin can signal potential financial issues or inefficiencies.
  3. Use in Comparison: Net Profit Margin is also useful for comparing companies within the same industry, where higher profit margins generally indicate a company that is better at converting revenue into actual profit. However, variations can be due to different business models or strategies applied.


The net profit margin is an essential business finance term as it denotes the proportion of revenue left after all business expenses are deducted. Net profit margin is a key performance indicator of a company’s financial health and operational efficiency. It shows how well a company generates profit from its revenue and provides insights on cost management. A higher net profit margin indicates that the company is more profitable and has better control over its costs. It is important for business owners, investors, and creditors as it provides a high-level picture of the company’s profitability and the returns that can be anticipated.


The net profit margin serves as a key profitability metric for a company and provides insight into how efficiently a company is operating. It represents the percentage of each dollar of revenue that a company retains as profit after accounting for all costs and expenses. The measurement usually takes into consideration both operating and non-operating activities such as interest, taxes, and overheads. It allows businesses to gauge their financial health by comparing income to expenses, demonstrating their profitability and efficiency in converting sales into profits.Companies use the net profit margin to gauge their overall effectiveness and develop strategies to improve their financial standing, while investors and financial analysts use it to compare companies in the same industry and gauge investment potential. By comparing net profit margins, stakeholders can determine which companies are more efficiently managing costs and optimizing their operations. Thus, higher net profit margins are generally seen as favorable because they indicate a company has greater control over its costs compared to its competitors.


1. Apple Inc: One of the most valuable companies in the world, Apple Inc. reported a net profit margin of about 21.74% in 2020. This figure was derived by subtracting all its various operating expenses, including production costs, administrative expenses, and taxes from its total revenue. The high profit margin indicates that Apple is highly efficient at converting its revenues into actual profit.2. Walmart: The retail giant Walmart operates on very slender margins due to its business model of low prices. In 2020, Walmart reported a net profit margin of around 2.81%. Despite the low percentage, due to its massive scale, the absolute value of its profits is quite high.3. JPMorgan Chase: The largest bank in the U.S. by assets, JPMorgan Chase recorded a net profit margin of about 24.8% in 2020. This suggests that after deducting all relevant costs and expenses from its total revenues, about a quarter of every dollar of revenue is actually profit. This is a clear illustration of a high profit margin in the finance industry.

Frequently Asked Questions(FAQ)

What does Net Profit Margin refer to?

Net Profit Margin refers to the percentage of revenue left after all expenses have been deduced from a company’s total revenue. It reveals the amount of each revenue dollar that translates into net income.

How is Net Profit Margin calculated?

It’s calculated by dividing net profit by total revenue (or sales) and multiplying it by 100, usually expressed as a percentage.

What is considered a good Net Profit Margin?

It may vary from industry to industry, but a “good” Net Profit Margin is often above 10%, with highly profitable businesses such as software companies boasting around 20-30%.

Are operating expenses included in the Net Profit Margin calculation?

Yes, all costs, expenditures, and expenses are included in the calculation of the Net Profit Margin. This includes operating expenses, interest expenses, and taxes.

How does a high Net Profit Margin benefit a company?

A higher Net Profit Margin indicates efficient cost control and strong profitability which can attract investors. It also provides a buffer against changes in the business environment such as increasing costs or declining sales.

How does the Net Profit Margin differ from the Gross Profit Margin?

Unlike Gross Profit Margin, Net Profit Margin takes into account all operating and non-operating costs. Gross Profit Margin simply reflects the cost of goods sold (COGS) as a percentage of sales revenue.

How can a company improve its Net Profit Margin?

Companies can improve their Net Profit Margin through methods such as reducing direct and indirect costs, increasing prices, improving operational efficiency, and expanding into new markets.

What is the purpose of measuring Net Profit Margin regularly?

By measuring it regularly, a company can detect patterns, identify its financial health and operational efficiency, and implement strategies to improve profitability if necessary.

Is a negative Net Profit Margin bad?

A negative net profit margin signifies that the company is not profitable and is losing money. It could indicate issues with pricing, cost control, operations, or management, and should prompt an immediate review of the situation.

What businesses usually have the highest Net Profit Margins?

Businesses in industries with low operating costs and high demand such as technology, software services, and healthcare usually have the highest Net Profit Margins.

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