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Momentum Investing


Momentum investing is a financial strategy where investors buy securities that are rising and sell them when they look to have peaked. It’s based on the trend of an asset’s price, with the belief that these investments will continue to produce similar results. This strategy relies heavily on timing the market and technical analysis.


The phonetics for “Momentum Investing” are:Momentum: /məˈmɛn.təm/Investing: /inˈvɛst.iŋ/

Key Takeaways

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  1. Strategy: Momentum investing involves a strategy to capitalise on the continuance of existing trends in the market. It involves buying into stocks which are seen to have an upward trend and selling those with a downward trend before they can make a loss.
  2. Risk and Reward:Momentum investing can generate high returns but also comes with a high level of risk. There’s a chance that the momentum could suddenly reverse, leading to potential losses. Hence, momentum investors must be prepared to react swiftly to changing market conditions.
  3. Importance of Market Research: Effective momentum investing relies heavily on accurate and timely market research and analysis. Investors need to carefully track market trends, understand market indicators and stay abreast of any news or events that could potentially impact the value of stocks.


Momentum investing is an important strategy in the business and finance world because it leverages the idea of following current market trends for potential gains. This strategy relies on the belief that stocks which have risen significantly in the past will continue their upward trajectory in the future, thereby generating significant profits. It entails making investment decisions based on asset price trends, rather than fundamental value. Such an approach is significant due to its potential for high returns, especially in bull markets. However, it also carries risks, particularly in volatile or declining markets, making understanding its implications vital for both individual investors and market professionals.


Momentum investing is a strategy that capitalizes on pre-existing market trends with the intention to maximize returns. The fundamental principle behind this investment strategy is the belief that stocks which are moving upwards will continue to move in the same direction. Investors utilizing this method aim to take advantage of market volatility by buying stocks when they are on an upward swing and selling them before their momentum slows down.The purpose of this strategy is to generate higher returns over time by buying high and selling higher. Momentum investing serves to identify ‘hot’ stocks or assets, and profits from short-term price fluctuations, making it a particularly popular strategy amongst day traders. It is used for harnessing the market’s inertia in a way that can amplify returns, in contrast to traditional investing strategies which may involve a buy and hold approach. However, it’s essential to note that while momentum investing can be highly rewarding, it also carries inherent risks due to its dependency on market volatility and timing.


1. Tesla Stock Investment: In 2020, one of the biggest stories in momentum investing was Tesla. The start of the year saw the company’s stocks trading around $85, but due to a host of positive news over the year, including consistent profitability, addition to the S&P 500 index, and a stock split, their stock soared to nearly $700 by year-end. Momentum investors who bought the stock early in the year would have made sizable profits.2. Bitcoin Investment: Bitcoin experienced several rises and falls throughout its history. Many momentum investors bought Bitcoin during its early stages when it was gaining momentum and popularity, witnessing the price rapidly climb. Those who sold it off at its peak made considerable profits, exemplifying momentum investing strategy.3. Zoom Video Communications Inc: The global pandemic in 2020 forced most businesses and institutions to shift their operations online, causing a significant increase in the usage of video conferencing platforms. Zoom being one of them had its stock prices increased from $68 at the beginning of 2020 to about $337 at the end of the year. Momentum investors who captured this upward trend benefited significantly.

Frequently Asked Questions(FAQ)

What is Momentum Investing?

Momentum Investing is an investment strategy where investors buy securities that have shown an upward trending price or strong recent returns. The belief is that these securities will continue to perform well due to market enthusiasm or other fundamental factors.

How does Momentum Investing work?

The strategy relies on the idea of following the trend. Investors identify assets that have been trending upwards in price and invest in them with the expectation that the trend will continue.

What types of securities can be used for Momentum Investing?

Momentum Investing can be applied to any type of security, including stocks, bonds, commodities, currencies, or indexes. Any asset that has shown a strong, consistent upwards trend can be a candidate for Momentum Investing.

Is Momentum Investing risky?

Like any investment strategy, there are risks. One main risk is that the momentum shift could turn, causing a drop in price. Also, risk increases if market conditions change rapidly, leaving momentum investors exposed to substantial losses.

What are the key advantages of Momentum Investing?

Momentum Investing can lead to high returns in a short amount of time if trends continue. It relies on tangible price trends and doesn’t require deep analysis of company fundamentals.

How do you identify momentum in an investment?

Momentum can be identified by looking at recent price trends and patterns. Technical analysis tools like Relative Strength Index (RSI) and Moving Average Convergence Divergence (MACD) can be useful.

How can I get started with Momentum Investing?

As with all types of investing, it’s important to research and understand the strategy and risks before diving in. Consult with a financial advisor, do your own technical analysis, and consider starting small until you’re comfortable.

Does Momentum Investing work in bearish markets as well?

While Momentum Investing is typically associated with bullish markets, the strategy can work in bearish markets as well. However, in a downturn, the momentum might be negative—stocks that are falling may continue to do so.

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