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Make to Stock (MTS)


Make to Stock (MTS) is a production strategy used by businesses to manufacture and store goods before receiving customer orders. This approach relies on demand forecasting to estimate the quantity of products needed in inventory. By producing goods in advance, MTS enables companies to quickly fulfill orders and reduce lead times for customers.


The phonetics of the keyword “Make to Stock (MTS)” can be represented as follows:Make – /meɪk/to – /tuː/ or /tə/Stock – /stɒk/ (British English) or /stɑk/ (American English)(MTS) – /ˈem ti ˈes/

Key Takeaways

  1. Make to Stock (MTS) is a production strategy where companies manufacture products in anticipation of customer demand, allowing them to maintain a steady inventory and fulfill orders quickly.
  2. MTS relies on accurate demand forecasting to determine the optimal quantity of products to produce, reducing the risk of having excess inventory or stock-outs, which can negatively impact customer satisfaction and overall costs.
  3. MTS is best suited for products with stable and predictable demand patterns, as well as industries with high competition and low product customization, such as consumer goods, electronics, and retail.


The business/finance term “Make to Stock” (MTS) is important because it represents a production strategy widely adopted by manufacturers to streamline their operations and meet customer demands efficiently. MTS involves producing goods based on anticipated demand and keeping them in inventory until orders are received. As a result, manufacturers can quickly deliver goods to customers, improving customer satisfaction, and reducing lead times. Additionally, MTS enables businesses to optimize their resource and capacity utilization, minimize stockouts, and achieve economies of scale, leading to reduced production costs and increased profitability. However, it is crucial to have accurate demand forecasts and efficient inventory management systems in place to ensure optimal performance and prevent excessive stock holding or obsolescence. Overall, Make to Stock is a vital production approach that contributes to both business success and customer satisfaction.


Make to Stock (MTS) serves as an inventory management strategy typically utilized by businesses that seek to maintain a consistent production output while abating their dependency on fluctuating customer demands. This approach is instrumental in the effortless matching of supply and demand, particularly for products with relatively stable demand or shorter shelf-life. By manufacturing goods in accordance with the anticipated market requirements, MTS facilitates in keeping stock levels optimal, safeguarding companies against unforeseen demand changes, and ultimately enabling operations to run smoothly. This results in enhanced customer satisfaction, as stocks remain readily available, satisfying purchase orders promptly. In industries where the standardization of products is common, such as the fast-moving consumer goods (FMCG) sector, Make to Stock is of paramount importance. It ensures that businesses can align their various processes, including procurement, production, and distribution, under a unified approach to address market needs effectively and efficiently. Moreover, MTS enables organizations to eliminate stockouts and backorders, thereby reducing lead times and fostering customer loyalty. By diligently analyzing historical sales data and any discernible patterns or trends, companies can accurately forecast demand and establish their production schedules accordingly. The MTS strategy, when executed diligently, streamlines business operations, cultivates an atmosphere of trust and reliability, and optimizes resource utilization in the long run.


1. Automobile Manufacturing: A prominent example of a Make to Stock (MTS) industry is automobile manufacturing. Companies like Toyota, Ford, and General Motors produce vehicles in anticipation of customer demand, based on market research and sales forecasts. They manufacture a variety of models, styles, and colors to stock their inventory at dealerships, allowing customers to find and purchase a car immediately without waiting for it to be produced. 2. Consumer Electronics: Companies like Apple, Samsung, and Sony produce their electronic devices, such as smartphones, tablets, and televisions, using the MTS strategy. They forecast the demand for their products and manufacture them in large quantities before their release. As a result, customers can purchase these devices directly from stores or online retailers without waiting for them to be made after placing an order. 3. Fast-moving Consumer Goods (FMCG): The FMCG sector, which includes companies producing items like packaged foods, beverages, toiletries, and other consumables, also uses the MTS strategy. Companies like Procter & Gamble, Unilever, and Nestle manufacture products in bulk and maintain an inventory based on anticipated customer demand. Supermarkets and grocery stores stock these items on their shelves, allowing customers to purchase them immediately.

Frequently Asked Questions(FAQ)

What is Make to Stock (MTS)?
Make to Stock (MTS) is a production strategy in which companies manufacture products or goods based on anticipated demand and maintain a stock inventory to fulfill customer orders. This strategy helps businesses meet consumer demands quickly without waiting for new items to be produced.
What are the key advantages of using a Make to Stock strategy?
The main advantages of using a Make to Stock strategy are reduced lead times, improved customer satisfaction, cost-effectiveness in terms of production, and the ability to take advantage of economies of scale.
What are some potential drawbacks of the Make to Stock approach?
The potential drawbacks of the Make to Stock approach include the risk of overproduction, increased storage and inventory management costs, potential product obsolescence, and challenges in forecasting demand accurately, which may lead to stockouts or excessive inventory levels.
In which industries is the Make to Stock strategy commonly used?
The Make to Stock strategy is commonly used in industries with highly predictable demand or products with long shelf lives, such as consumer goods, electronic components, food and beverage, clothing, and automotive components.
How do businesses manage stock levels in a Make to Stock system?
Businesses manage stock levels in a Make to Stock system using inventory management techniques, demand forecasting, and just-in-time (JIT) approaches. They may also utilize software tools and real-time data to maintain optimal stock levels and minimize unnecessary inventory costs.
How does Make to Stock differ from Make to Order (MTO)?
Make to Stock (MTS) involves producing goods based on anticipated demand and keeping them in stock, whereas Make to Order (MTO) involves producing goods only after receiving a customer order. MTS aims to fulfill customer orders quickly from existing stock, while MTO creates products tailored to specific customer requirements but may involve longer lead times.
Can Make to Stock and Make to Order be used simultaneously in a business?
Yes, businesses can use a hybrid approach combining Make to Stock and Make to Order strategies to cater to various customer needs, product types, and demand patterns. This can help maximize customer satisfaction, manage production resources effectively, and maintain a balance between inventory levels and customization.

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