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Love Money


“Love Money” is a financial term that refers to capital given to an entrepreneur by family or close friends in order to start a business. The lenders offer this kind of funding due to their personal relationship, with trust and love being a key determinant. It is often provided with low or no interest rates, more lenient borrowing terms, or may be equivalent to a gift or equity stake in the business.


The phonetics of the keyword “Love Money” is: /lʌv ˈmʌni/

Key Takeaways

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  1. Emotional Investment: Love Money refers to money invested in a startup or new business by family, friends, or relations due to their faith and trust in the entrepreneur rather than the viability of the business.
  2. Risk Factor: Love Money carries a significant risk because it is often invested at the initial stage of business which has a high possibility of failure. Therefore, it’s advisable to make such investments with caution to avoid fraying relationships.
  3. Informal Arrangement: These investments are usually made on personal bonds without many legal formalities. It’s important to establish agreements that protect both the investor and recipient to prevent future conflicts.



Love Money, in business and finance, refers to the capital invested usually by family and friends in a startup, making it a vital aspect of early-stage entrepreneurship. This concept plays a significant role as it provides essential funding at a stage when other external sources, such as banks or venture capitalists, may not be willing to invest. Love money could be the financial foundation that allows a startup to develop its business model, prototype, or operations to the point that it can attract larger investments. At the same time, it can also represent emotional support and faith in the vision or mission of the initiator, driving additional momentum and motivation.


Love money refers to initial capital provided for new startups or early-stage companies typically cultivated from personal relationships, often from family members, friends or early investors. This seed investment is usually given out of affection for the entrepreneur, hence the term ‘love money’. These funds may be provided as either loans or equity, and often without standard business due diligence because of the personal connection between the financer and entrepreneur. The purpose of love money typically goes beyond sheer monetary investment. It is meant to demonstrate support for the entrepreneur’s idea, bolster early-stage business activity, and give the venture an initial financial runway. This early funding may also act as a vote of confidence, attracting other investors by demonstrating that people are willing to put capital behind the entrepreneur’s vision. Although repayment terms might be lenient given the source of the funds, leveraging love money carries its own risks, such as the possibility of damaging personal relationships in case the venture fails.


1. Friends and Family Investment: Perhaps one of the most common examples of love money in the real world is when an entrepreneur is starting a new business venture and receives funding from their friends or family members. This investment is based on trust and personal relationships rather than solid business plans or projections. 2. Parental Assistance: This could be seen when parents provide financial assistance to their adult children to buy their first home. The parents trust their children and want to help them succeed, hence provide this love money.3. Crowdfunding: Another example of love money can be found in crowdfunding campaigns. Here, people contribute money to support business ideas, projects or causes they personally believe in or have a strong emotional connection to, despite the risk of no financial return. This kind of funding can be likened to love money as it’s given based on emotions and support for the project, not potential ROI (Return on Investment).

Frequently Asked Questions(FAQ)

What is Love Money?

Love Money refers to funds invested in a startup or small business by close family members, friends, or relatives. It is considered as an initial form of seed capital for entrepreneurs to start their business.

How does Love Money differ from other types of funding?

Unlike traditional forms of investment like bank loans, angel investments, or venture capital, Love Money usually comes from individuals who believe in the entrepreneur on a personal level, beyond just the business plan or profitability.

What are the benefits of Love Money?

Love Money can provide necessary capital with potentially less stringent conditions or pressures for repayment than commercial loans. Also, it allows entrepreneurs to maintain full control of their business, without share dilution.

What are the potential drawbacks of Love Money?

If the business fails, it could affect personal relationships or lead to financial loss for loved ones. Additionally, the lack of formal business scrutiny could lead to lax financial discipline or ineffective business plans.

Is Love Money typically repaid with interest?

It depends on the agreement made between the entrepreneur and the investor. Some may opt for a simple repayment plan, others may require interest or even a percentage of business ownership.

Why is it called Love Money?

The term Love Money is coined because the funds are often sourced from individuals who care about and have a close personal relationship with the entrepreneur. Their investment is primarily driven by the love and trust they have in the person they’re funding.

How should I approach asking for Love Money?

When seeking Love Money, it’s important to have a clear business plan, present a realistic payback strategy and ensure the implications of lost investment are well understood. Maintaining transparency and professionalism is paramount, despite the personal relationship.

Are there any legal implications with Love Money?

Yes, depending on where you live, there can be legal implications, especially if the business goes bankrupt or the money is not repaid. It’s important to draw up legal documentation covering the terms of the loan or investment to protect all parties involved.

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