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Jekyll and Hyde


The term “Jekyll and Hyde” in finance refers to an investment or asset that exhibits significant and unpredictable shifts in behavior or performance, much like the dual personalities of Dr. Jekyll and Mr. Hyde from Robert Louis Stevenson’s novel. These investments can display polar opposite trends; one moment they perform exceptionally well, and the next moment they underperform. This unpredictable nature makes “Jekyll and Hyde” investments particularly challenging to manage and analyze for investors.


Phonetics for the keyword “Jekyll and Hyde”:Jekyll: /ˈdʒɛkəl/and: /ænd/ or /ənd/Hyde: /haɪd/

Key Takeaways

  1. Jekyll and Hyde explores the duality of human nature, illustrating that there is both good and evil within everyone. Dr. Jekyll represents the more controlled and respectable side of humanity, while Mr. Hyde embodies impulsiveness and darker desires.
  2. The novella serves as an examination of Victorian society and its standards. The strict expectations for behavior and morals create a façade that hides darker aspects of humanity. The separation of Jekyll and Hyde symbolizes this façade and the disconnect between appearance and true nature.
  3. Jekyll and Hyde can be seen as a cautionary tale regarding the misuse of scientific knowledge and the potential dangers of unchecked ambition. Dr. Jekyll’s experiments lead to the creation of Mr. Hyde, ultimately resulting in tragedy and the loss of control over the darker aspects of himself.


The term “Jekyll and Hyde” in business/finance is important because it highlights the dual nature or erratic behavior that can be observed in a company’s performance, management style, or financial markets. This term is derived from the famous novel “The Strange Case of Dr. Jekyll and Mr. Hyde” by Robert Louis Stevenson, where Dr. Jekyll struggles with his good and evil personas. In a business/finance context, it represents situations where a company may show strong performance at times, while struggling in others, or exhibit ethical practices in certain areas while participating in dubious activities in others. This concept serves as a cautionary reminder for investors, stakeholders, and analysts to remain vigilant and thoroughly examine the true nature of a company, as appearances can be deceiving and potentially lead to negative consequences in the long run.


In the realm of finance and business, the term “Jekyll and Hyde” refers to the unpredictable and contrasting nature of an entity’s performance, character, or reputation. Stemming from the famous novella “The Strange Case of Dr. Jekyll and Mr. Hyde” by Robert Louis Stevenson, the phrase characterizes a dual personality situation wherein one aspect is positive or favorable (Dr. Jekyll) while the other is negative or unfavorable (Mr. Hyde). In the context of a business or investment, a Jekyll and Hyde entity might exhibit positive financial performance during certain periods or in specific divisions, while simultaneously portraying a worrisome or unfavorable performance in other aspects.

The purpose of identifying a Jekyll and Hyde within finance or business is to highlight the need for investors and stakeholders to closely evaluate the entity’s operations, management, and financial stability. Recognizing the contrasting characteristics of such businesses provides valuable insight into potential risks and opportunities associated with investing in or partnering with these entities. Furthermore, understanding the cause of an organization’s Jekyll and Hyde tendencies, such as economic factors or management decisions, may allow analysts to make more informed projections on the entity’s future growth and profitability.

By being aware of a firm’s dual nature, individuals and institutional investors can make more thoughtful choices in their financial endeavors and ensure that they have a deeper understanding of the underlying factors influencing the business’s performance.


The term “Jekyll and Hyde” is often used to describe situations or individuals that exhibit drastic contrasts in behavior, principles, or character. In the context of business and finance, this term can be applied to companies or markets that experience significant swings in performance, investor sentiment, or management decisions.

Here are three real-world examples that illustrate the concept of Jekyll and Hyde in business and finance:

1. Enron Corporation – The energy company Enron serves as a prime example of a Jekyll and Hyde company. During the late 1990s and early 2000s, Enron was hailed as one of the most innovative and successful companies in the United States. However, it was later revealed that Enron’s meteoric rise was fueled by fraudulent accounting practices, insider trading, and outright deceit. The once high-flying company filed for bankruptcy in 2001, and its downfall remains one of the most infamous cases of corporate fraud in history.

2. The Dotcom Bubble – The dotcom bubble of the late 1990s and early 2000s provides an excellent example of a Jekyll and Hyde market. As investors poured money into internet-based startups, the market soared to meteoric heights, with valuations of dotcom companies reaching unsustainable levels. However, reality eventually caught up with this speculative frenzy, and the dotcom bubble burst in the early 2000s. Many of these high-flying internet companies went bankrupt, while others experienced sharp declines in their stock prices as investors fled to more stable investments.

3. Volkswagen Emissions Scandal – In 2015, automotive giant Volkswagen was revealed to have used illegal software to cheat emissions tests on their diesel vehicles. Prior to this scandal, Volkswagen was praised as a responsible and sustainable company for its commitment to producing clean diesel engines. However, the emissions scandal uncovered the company’s darker side, which included fraudulent behavior, an intent to deceive regulators, and a severe lack of transparency. This Jekyll and Hyde situation cost Volkswagen billions of dollars in fines and settlements, and it severely damaged the company’s reputation worldwide.

Frequently Asked Questions(FAQ)

What is the meaning of the term “Jekyll and Hyde” in finance and business?

The term “Jekyll and Hyde” in finance and business refers to a company or investment that exhibits a dual nature – one that is characterized by both positive and negative qualities. It originates from the famous novel “The Strange Case of Dr. Jekyll and Mr. Hyde” by Robert Louis Stevenson, in which the main character has two contrasting personalities.

How does the Jekyll and Hyde concept apply to a company or investment?

A Jekyll and Hyde company or investment can be one that has a strong reputation and impressive financial performance, but also possesses a hidden side with harmful practices or unethical behavior. These negative aspects can range from poor management decisions to unethical accounting practices or even outright fraud.

Can you provide an example of a Jekyll and Hyde company?

One example of a Jekyll and Hyde company could be Enron. Before its collapse, Enron was considered a highly successful energy company with a promising future. However, the company’s downfall revealed a dark side, involving fraudulent accounting practices and misleading financial statements.

How can I identify a Jekyll and Hyde company or investment?

Identifying a Jekyll and Hyde company or investment can be challenging due to its dual nature. To help, investors should conduct thorough research on a company’s financials, management team, and industry reputation. This includes reading financial statements, scrutinizing independent research reports, and being aware of any negative news surrounding the company.

What are the risks of investing in a Jekyll and Hyde company or investment?

Investing in a Jekyll and Hyde company or investment can be risky because its negative aspects can remain hidden for some time. Investors could face significant financial losses when these undesirable qualities come to light. Along with financial losses, there can be reputational damage, legal issues, and potential penalties for those involved with the company.

How can investors protect themselves from Jekyll and Hyde companies or investments?

Investors can protect themselves by practicing due diligence, maintaining a well-diversified portfolio, and staying informed about companies and industries in which they have invested. Additionally, investors should monitor their investments regularly and be ready to make portfolio adjustments as needed when new information comes to light.

Related Finance Terms

  • Market Volatility
  • Bipolar Investment Strategy
  • Unpredictable Financial Behavior
  • Split Financial Personality
  • Risk Management Duality

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