Close this search box.

Table of Contents

Investment Advisory Representative (IAR)


An Investment Advisory Representative (IAR) refers to a professional who works for an investment advisory company. These representatives provide advice relating to securities, perform securities analyses, and make direct or indirect recommendations to their clients. They act on behalf of a Registered Investment Adviser (RIA), and are often compensated for their advisory services, which requires them to be registered with the appropriate state or federal regulatory entities.


The phonetic pronunciation of “Investment Advisory Representative (IAR)” is:Investment: in-vest-muhntAdvisory: ad-vahy-zuh-reeRepresentative: rep-rih-zen-tuh-tivIAR: eye – ay – ar

Key Takeaways

  1. Registered Role: An Investment Advisory Representative (IAR) is a professional who works for investment advisory companies. Being registered with the state securities authorities or the SEC, they offer investment-related advice and services, making the role highly regulated to protect clients’ interests.
  2. Services Offered: The scope of services typically offered by an IAR include – financial planning, portfolio management, and pension consulting. They act in a fiduciary capacity, meaning they are expected to put their client’s needs and interests above their own, ensuring full transparency and ethical conduct.
  3. Qualification and Licensing: To become an IAR, a professional must pass the Series 65 exam or a combination of the Series 66 and Series 7 exams. They need to maintain these licenses throughout their career by keeping up-to-date with the changing regulation and investment landscape.


The Investment Advisory Representative (IAR) is crucial in the business and finance sector as they are certified professionals who provide advice and make recommendations pertaining to securities and investment strategies. As the liaison between clients and investment companies, they play a key role in managing portfolios, depending on clients’ financial goals and risk tolerance. They are also required to adhere to specific laws and regulations which ensure ethical and fair practices. With the help of IARs, clients are guided and informed, enabling them to maximize their investments and achieve financial success, highlighting the significance of these representatives to the investment industry.


An Investment Advisory Representative (IAR) is a vital figure in the financial industry, as they serve the essential role of guiding clients through their investment journey. The main task of IARs is to provide detailed and personalized financial advice to individual clients or institutions, based on a thorough consideration of their financial situations, goals, and risk tolerance. This role includes strategic planning for investment opportunities, managing portfolios, and identifying potential risks and benefits. Any business, individual, or legal entity seeking to build a sound investment profile or assess its financial challenges can benefit from engaging an IAR.Beyond simply providing advice, the role of an IAR also extends to the active management of client portfolios. As fiduciaries, they are ethically bound to put client interests ahead of their own, ensuring impartial advice that caters to the client’s best interest. Depending on the client’s financial goals, this might involve devising strategies for wealth accumulation, retirement planning, tax planning, or risk management. Therefore, an IAR essentially functions as a steward of the client’s financial growth and security, making it a critical role in the realm of investment and financial planning.


1. John Smith is an investment advisory representative at a large financial services firm. His primary role is to advise clients on various investment options based on their financial goals and risk tolerance. He frequently counsels clients on matters like mutual funds, bonds, and retirement plans. He continues to grow his client base by meeting new people, understanding their financial needs, advising them suitably, and helping them invest their money in productive assets.2. Mary Johnson is an IAR at a start-up wealth management company. She specializes in advising high-nett worth individuals, aiming to grow and preserve their wealth. Mary tailors her advice based on her clients’ individual goals and risk tolerances, often suggesting a mix of stocks, bonds, and other investment vehicles. She works closely with each client, adjusting their portfolio based on changing market conditions and their evolving financial needs.3. David Harrison is an IAR working independently. He provides personalized financial advice to clients, primarily focusing on retirement planning. David meets with clients to assess their financial needs, risk tolerance, and investment goals. He then creates a customized investment strategy, carefully selecting a mixture of stocks, bonds, and other investments. He continually monitors and adjusts these portfolios to meet his clients’ ongoing needs and market changes.

Frequently Asked Questions(FAQ)

What is an Investment Advisory Representative (IAR)?

An Investment Advisory Representative (IAR) is a professional who works for an investment advisory company. The role of an IAR includes providing advice about securities, managing investment portfolios, and conducting securities analyses.

What qualifications does an IAR need to have?

An IAR should have passed the Series 65 exam as regulated by the United States law, which qualifies them to act as an investment advisor. It’s also necessary to be registered with the relevant state’s securities agency.

What is the difference between an IAR and a financial advisor?

While both can provide investment advice, an IAR is specifically a representative of a registered investment advisor (RIA). They must adhere to fiduciary responsibility, legally obligating them to act in the investor’s best interests. Financial advisors, on the other hand, may not always be bound by this fiduciary duty.

Who regulates Investment Advisory Representatives?

Investment Advisory Representatives are regulated by either the Securities and Exchange Commission (SEC) or the state securities board, depending on the amount of assets they manage.

Can an IAR manage my investments directly?

If an IAR has discretionary authority over a client’s account, they can buy or sell assets in the account without getting explicit approval for each transaction. However, they’re required to work in the best interests of their clients.

How does an IAR charge for their services?

IARs usually charge a fee based on a percentage of the assets they manage for you. This structure aligns their interests with yours because they only profit when your asset value increases. Other fee structures may also exist, such as hourly consulting fees or a fixed fee.

How often should I meet with my IAR?

The frequency of meetings with your IAR depends largely upon your investment goals, comfort with your portfolio’s current position, or changes in your financial circumstance. However, it’s generally suggested that you review your investment plan with your IAR at least once a year.

What should I look for when choosing an IAR for my investments?

You should consider the IAR’s qualifications, experience, fee structure, and investment philosophy. It’s also wise to choose someone you feel comfortable discussing your finances with, as communication is key to a successful advisory relationship.

Related Finance Terms

  • Series 65 License: The license required by the NASAA (North American Securities Administrators Association) for individuals to act as Investment Advisors.
  • Fiduciary Duty: A legal obligation of one party to act in the best interest of another. IARs usually have a fiduciary duty towards their clients.
  • Registered Investment Advisor (RIA): A firm that is registered with the U.S. Securities and Exchange Commission or a state’s securities agency providing advice about securities to its clients.
  • Client Portfolio Management: Handling, organizing, and supervising a client’s investment portfolio. This is a common role for IARs.
  • Financial Planning: The process of creating strategies to help individuals meet their long-term financial goals. Often a service provided by IARs.

Sources for More Information

About Our Editorial Process

At Due, we are dedicated to providing simple money and retirement advice that can make a big impact in your life. Our team closely follows market shifts and deeply understands how to build REAL wealth. All of our articles undergo thorough editing and review by financial experts, ensuring you get reliable and credible money advice.

We partner with leading publications, such as Nasdaq, The Globe and Mail, Entrepreneur, and more, to provide insights on retirement, current markets, and more.

We also host a financial glossary of over 7000 money/investing terms to help you learn more about how to take control of your finances.

View our editorial process

About Our Journalists

Our journalists are not just trusted, certified financial advisers. They are experienced and leading influencers in the financial realm, trusted by millions to provide advice about money. We handpick the best of the best, so you get advice from real experts. Our goal is to educate and inform, NOT to be a ‘stock-picker’ or ‘market-caller.’ 

Why listen to what we have to say?

While Due does not know how to predict the market in the short-term, our team of experts DOES know how you can make smart financial decisions to plan for retirement in the long-term.

View our expert review board

About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More