Close this search box.

Table of Contents



Ideation is not a specific financial term, but rather a general term used in various contexts. In business and finance, ideation refers to the process of generating, developing, and evaluating new and innovative ideas, strategies, or concepts. These ideas can be applicable to new products, services, investment opportunities, or improving the existing processes to enhance the overall financial health of a business.


The phonetic pronunciation of the keyword “Ideation” is: /aɪdiˈeɪʃən/

Key Takeaways

  1. Ideation is a creative process which involves generating and exploring a wide variety of new ideas, concepts, or solutions to tackle a problem or challenge.
  2. The ideation process can involve several techniques and tools such as brainstorming, mind mapping, sketching, and role-playing, which helps encourage innovative and lateral thinking.
  3. Successful ideation should focus on quantity, collaboration, and open-mindedness to uncover novel perspectives and inspire a culture of innovation.


Ideation is an important concept in business and finance because it refers to the initial stages of the creative process, where individuals or teams generate and develop new ideas, concepts, or solutions. It helps businesses to innovate, adapt, and grow as the market evolves. In today’s highly competitive environment, it is essential for organizations to continuously innovate in order to stay relevant and capture a greater market share. Ideation encourages businesses to think outside the box and explore the potential of untapped markets or niches, leading to the discovery of new opportunities and increasing their chances of success. Furthermore, by fostering a culture of continuous ideation, businesses can more effectively bridge the gap between strategy and execution, ensuring their long-term sustainability and profitability.


In the realm of finance and business, ideation serves as a critical element in the innovation and development process. It encompasses the generation and exploration of new ideas, concepts, and opportunities that have the potential to lead to profitable products or services. This creative phase is vital for businesses to stay ahead of the curve, as it fosters out-of-the-box thinking that challenges conventional approaches and opens doors for breakthrough innovations. Ideation can be derived from several sources, including market trends, customer feedback, and emerging technologies, among others, and may involve collaborative brainstorming sessions and workshops where participants from various domains and backgrounds share diverse perspectives.

The ultimate purpose of ideation is to enhance a company’s competitive edge, drive growth, and enable it to better cater to the evolving needs and expectations of its target audience. After the initial brainstorming process, the ideas generated undergo a stage of refinement and evaluation, where they are assessed for feasibility, market potential, and alignment with the organization’s core values and objectives. This filtering process helps in identifying the most promising concepts that could be further developed into viable market offerings. In essence, ideation lays the foundation upon which successful business strategies can be built, as it fuels the continuous pursuit of innovation and supports an organization’s long-term sustainability and success.


Ideation, in the context of business and finance, refers to the process of generating, developing, and communicating new ideas, usually as a part of product development, new business models, or innovative strategies. Here are three real-world examples of ideation in business:

1. Apple Inc.: Apple is known for its immense focus on innovation and ideation. This forward-thinking mindset has led them to create groundbreaking products such as the iPhone, iPad, and Apple Watch. Ideation at Apple often involves exploring new technologies, design concepts, and user experiences, which help the company maintain its position as a global leader in consumer electronics and technology.

2. Airbnb: The ideation process at Airbnb involved the founders identifying a need in the market for affordable and personalized accommodation options. This led them to develop an online platform that allowed people to rent out their homes, rooms, or apartments to travelers. The idea underwent several iterations, with continuous development and modifications based on user feedback, ultimately transforming into the successful business model we know today.

3. Tesla: Tesla’s ideation in the automobile industry has resulted in groundbreaking electric vehicle technology and a sustainable approach to transportation. Their ideation process often involves envisioning new possibilities for electric vehicles, enhanced autonomous driving features, and improved energy efficiency. This forward-thinking approach has led to the development of innovative products such as the Tesla Model S, Model X, Model 3, and the upcoming Cybertruck.

Frequently Asked Questions(FAQ)

What is Ideation in the context of finance and business?

Ideation refers to the process of generating, developing, and communicating new ideas, concepts, or solutions related to finance and business. It involves creative thinking to identify potential opportunities, innovations, and strategies that could prove beneficial to an organization or its stakeholders.

How does Ideation benefit businesses and organizations?

Ideation can assist businesses in identifying new opportunities for growth, improving existing services or products, developing innovative solutions, and fostering a culture of innovation and creativity. It can also help in addressing potential problems and challenges before they become critical issues.

What are the key steps in the Ideation process?

The Ideation process typically involves the following steps: 1. Identify a challenge or opportunity 2. Brainstorm and generate ideas 3. Evaluate and filter the ideas 4. Develop selected ideas further 5. Test, validate, and iterate the ideas 6. Implement the most promising ideas

What are some techniques or methods used for Ideation?

Some popular techniques for Ideation include brainstorming, mind mapping, SWOT analysis, scenario planning, design thinking, and using creative problem-solving tools such as SCAMPER (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse).

Can Ideation be applied to all industries and sectors?

Yes, Ideation can be applied across various industries and sectors, including finance, marketing, human resources, information technology, and production, among others. It can help drive innovation, improve efficiency, and optimize resources in any business or organizational context.

How do organizations create a culture of Ideation and innovation?

Organizations can foster a culture of Ideation and innovation by: 1. Encouraging collaboration and open communication among employees 2. Providing resources, tools, and spaces that facilitate creative thinking 3. Recognizing and rewarding innovative ideas and solutions 4. Offering training and development programs focused on creativity and problem-solving techniques 5. Encouraging and supporting the exploration of new ideas and approaches

Can individuals improve their Ideation skills?

Yes, individuals can enhance their Ideation abilities by practicing creative thinking, engaging in diverse learning experiences, collaborating with others, staying updated on industry trends, and participating in training and development programs related to innovation and problem-solving.

Related Finance Terms

  • Brainstorming
  • Innovation
  • Concept Development
  • Problem Solving
  • Design Thinking

Sources for More Information

About Our Editorial Process

At Due, we are dedicated to providing simple money and retirement advice that can make a big impact in your life. Our team closely follows market shifts and deeply understands how to build REAL wealth. All of our articles undergo thorough editing and review by financial experts, ensuring you get reliable and credible money advice.

We partner with leading publications, such as Nasdaq, The Globe and Mail, Entrepreneur, and more, to provide insights on retirement, current markets, and more.

We also host a financial glossary of over 7000 money/investing terms to help you learn more about how to take control of your finances.

View our editorial process

About Our Journalists

Our journalists are not just trusted, certified financial advisers. They are experienced and leading influencers in the financial realm, trusted by millions to provide advice about money. We handpick the best of the best, so you get advice from real experts. Our goal is to educate and inform, NOT to be a ‘stock-picker’ or ‘market-caller.’ 

Why listen to what we have to say?

While Due does not know how to predict the market in the short-term, our team of experts DOES know how you can make smart financial decisions to plan for retirement in the long-term.

View our expert review board

About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More