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Hit the Bid


“Hit the Bid” is a trading term that refers to an investor choosing to sell at the bid price currently offered by potential buyers. This term is often used in the contexts of forex and stock trading. It essentially signifies an investor’s willingness to sell as quickly as possible to alleviate potential financial risk.


The phonetic pronunciation of “Hit the Bid” is /hɪt ðə bɪd/

Key Takeaways

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  1. “Hit the bid” is a term used in securities trading which refers to an investor’s decision to sell at a bid price currently available in the marketplace.
  2. It is a demonstration of urgency to sell a security, as the seller is willing to sell at the highest price currently being offered by potential buyers.
  3. The opposite of “hit the bid” is “lift the offer” , this term refers to the action of accepting the asking price or offer currently available from sellers.



“Hit the Bid” is a significant business/finance term primarily used in securities trading. Its importance lies in its reference to the act of selling at the current bid price. The term is often used when a seller is willing to accept the current highest advertised bid price without negotiating for a higher price, showing a sense of urgency or desire to immediately liquidate the asset. By ‘hitting the bid’ , the sellers can quickly execute their trading orders and mitigate potential losses in fast-changing, volatile markets. Therefore, understanding this term becomes crucial for investors navigating the dynamic financial trading environment.


In the financial markets sphere, “Hit the Bid” essentially refers to an action where a trader opts to sell at a bid price currently available in the market. The fundamental purpose of the trading mechanism is to facilitate rapid execution of trades and minimize uncertainty in volatile trading environments, ensuring that traders can sell their securities in a timely manner at acceptable prices. Traders will decide to “Hit the Bid” when they believe the security’s price will fall and desire to sell it immediately at the current highest bid price.In terms of its practical application, the term is widely used in both equity and foreign exchange markets. During trading, the bid price represents the maximum price that a buyer is willing to pay for a security. Therefore, when a seller decides to “Hit the Bid,” they are taking advantage of the highest available price a buyer is willing to pay at that particular moment. The acceptance of this proposed price allows for fast and efficient transactions, reducing the risk of lost potential gains caused by fluctuating market prices that could shift while trying to negotiate a higher selling price.


1. Stock Market Trading: An investor waits for a profitable price point to sell his shares in a particular company. The moment the price hits their desired selling price (the bid), they execute the sell order to “Hit the bid”. 2. Real Estate Auction: A bidder at a real estate auction decides to list their maximum bid for a property ahead of the auction. When the auction starts, other bidders continue to incrementally increase their bids. As soon as another party places a bid that matches the earlier bidder’s maximum (the bid), this counts as an instance of “Hit the Bid” , with the property potentially being sold to the earlier bidder if no higher bids are made.3. Commodity Futures Trading: A gold futures trader has posted an online bid to sell a certain number of contracts at a specific price. Another trader, seeing this as a lucrative opportunity, decides to accept this offer. They hit the bid by agreeing to the posted selling price, thus finalizing the deal.

Frequently Asked Questions(FAQ)

What does Hit the Bid mean?

Hit the Bid is a trading term that signifies an acceptance of a bid price that is quoted in the market. Essentially, the seller agrees to sell at the current highest bid price.

Where is the term Hit the Bid commonly used?

This term is most commonly used in stock markets, forex markets, commodities markets, and other trading platforms where buying and selling of securities, currencies, or commodities take place.

Who can Hit the Bid?

Typically, a seller or a trader who is willing to sell their securities or commodities at the highest current bid price in the market can Hit the Bid.

How is Hit the Bid action performed?

To Hit the Bid , a seller places a sell order at the current highest bid price. Once a buyer accepts this price, the transaction executes, effectively ‘hitting’ the bid.

Is Hit the Bid a beneficial strategy?

It depends on the market situation and the seller’s objective. If the seller wants to sell quickly, hitting the bid can be an effective strategy. However, this might not always fetch the best possible price for the seller.

Are Hit the Bid and Lift the Offer the same?

No, they aren’t the same. While Hit the Bid refers to selling at the highest current bid price, Lift the Offer means buying at the lowest current asked price.

Why would a seller choose to Hit the Bid rather than waiting for higher bids?

Sellers may choose to Hit the Bid to quicken the selling process or if they anticipate that the price may decline, or to control inventory levels, among other reasons.

Does Hit the Bid influence market price?

Yes, constant hitting the bid can put downward pressure on the market price by creating a perception of a sell-off.

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