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Growth at a Reasonable Price (GARP)


Growth at a Reasonable Price (GARP) is an investment strategy that combines aspects of growth investing and value investing. It seeks out companies that are demonstrating consistent earnings growth above broad market levels, yet are not overly expensive in terms of their price to earnings (P/E) or price to book (P/B) ratios. This strategy balances the pursuit of growth with an emphasis on financial prudence.


“Growth at a Reasonable Price (GARP)” in phonetics would be:/ɡroʊθ æt ə ˈriːzənəbl praɪs (dʒi ɑːr pi)/

Key Takeaways

<ol><li>Balanced Investment Strategy: GARP is a wholly balanced strategy that merges both the growth investing and value investing. This strategy aims to avoid extremes like high price-earnings ratios, generally associated with growth-based strategies, and also low growth rates usually associated with purely value-driven strategies.</li><li>Focus on Earnings per Share: One of the principal focuses of GARP investing is Earnings Per Share (EPS). GARP investors search for companies that demonstrate steady EPS growth. This means the companies must show a potential for profit growth, but still be trading at a reasonable price.</li><li>Use of PEG Ratio: GARP investors extensively use the Price/Earnings to Growth (PEG) Ratio as an important valuation metric. A PEG ratio of less than 1 typically indicates an undervalued company, and thus a potentially good investment. This distinguishes GARP investors from strict value or growth investors.</li></ol>


Growth at a Reasonable Price (GARP) is an important financial concept as it combines two often opposing investing styles: value and growth. This strategy, brought to prominence by legendary investor Peter Lynch, allows investors to buy companies that are expected to grow significantly (growth investing) but are not overvalued (value investing). Attention to GARP enables investors to maximize their profits by targeting companies that are reasonably priced based on fundamental analysis and have a strong potential for future growth. It thereby offers a balanced approach to risk and reward, making it an vital strategy in building a resilient, profitable portfolio.


Growth at a Reasonable Price (GARP) is a popular investment strategy that aims to balance between the pure growth and pure value investment strategies. It combines the tenets of both strategies to find individual stocks and companies that are expected to achieve high earnings growth but are undervalued or reasonably priced. This approach aims to avoid extremes like overpaying for high-growth stocks or buying undervalued stocks with no growth potential. It strikes a balance to achieve high returns without taking on too much risk.The purpose of GARP is to find quality investments that are likely to provide steady, sustainable returns over time. Investors using this strategy seek to minimize the risks of investing in high-growth stocks, which can be volatile and prone to market bubbles, while maximizing the potential for solid returns. They often focus on the PEG ratio (Price/Earnings to Growth ratio), which compares a company’s P/E ratio to its expected earnings growth rate. A PEG ratio of less than one typically suggests that a company’s stock may be undervalued considering its growth prospects, hence may be a suitable investment for GARP investors.


1. Amazon: Despite its aggressive expansion in various sectors like logistics, groceries, and cloud computing, Amazon has consistently maintained strong growth rates in its revenues and profits. The company has a reasonable price-to-earnings (P/E) ratio, making it a great example of a GARP style investment. 2. Starbucks: Starbucks has consistently shown solid earnings growth over the years, expanding its global footprint and improving profitability through innovation. The company’s stock often trades at a reasonable price in relation to its growth rate, appealing to GARP investors.3. Microsoft: Throughout the 2000s, Microsoft’s consistent growth in earnings due to diversified sources of revenue like its cloud services, Windows OS, and Office suite has made it a good GARP candidate. Coupled with a reasonable valuation, Microsoft exemplifies the GARP strategy.

Frequently Asked Questions(FAQ)

What is Growth at a Reasonable Price (GARP)?

GARP stands for Growth at a Reasonable Price. It’s an investment strategy that seeks to balance between growth investing and value investing by finding companies that are undervalued but still have sustainable growth potential.

How does GARP strategy work?

The GARP strategy works by investing in companies that are expected to post substantial earnings or revenue growth, but are not overpriced. GARP investors look for companies that are somewhat undervalued and have solid sustained growth potential.

How is GARP different from value investing?

While both strategies aim to buy stocks at prices that are undervalued, the key difference lies in their views on company growth. Value investors often focus more on established companies that are undervalued, while GARP investors try to find companies with more consistent growth outlooks and reasonable valuations.

What kind of financial measures do GARP investors look at?

GARP investors typically pay attention to measures such as the PEG ratio (price/earnings to growth ratio), which combines the aspects of earnings growth rate and price-to-earnings ratio to seek out undervalued growth stocks.

Can GARP be applied to all market conditions?

While GARP can work in various market conditions, it can be more challenging during times of market volatility or when growth stocks are overpriced. The strategy requires intensive research and analysis to find growth stocks that are reasonably priced.

What risks are associated with the GARP strategy?

One risk is overpaying for a stock if the growth projections do not materialize or if the investor misjudged the company’s value. There is also a risk that an investment may not perform as well in a bear market since this strategy relies on constant growth.

Is GARP suitable for all types of investors?

GARP may not be suitable for all investors due to its focus on both value and growth, requiring a more active approach. It might be best for individuals who are willing to conduct thorough market analysis and who have some tolerance for risk.

What are some examples of GARP stocks?

While any stock could potentially be a GARP stock if it fits the criteria, often these are well-established companies in industries with significant growth potential and have a track record of strong earnings. Tech companies, healthcare companies, or retail giants can sometimes be considered GARP stocks, depending on their valuations and growth outlook. However, the list changes constantly based on market conditions.

Related Finance Terms

  • Value Investment: This is a strategy where a financial professional seeks to invest in stocks that they perceive as undervalued compared to their intrinsic value.
  • Earnings Per Share (EPS): This is the portion of a company’s profit allocated to each outstanding share of common stock. It’s an important indicator in the valuation of shares.
  • P/E Ratio: This stands for price-to-earnings ratio, a valuation ratio of a company’s current share price compared to its per-share earnings.
  • Equity Growth: This is the rate at which the earnings of a company or an investment grow. GARP investors are particularly interested in companies that show consistent, steady earnings growth.
  • Stock Valuation: This is the process of determining the intrinsic value of a stock to find out if it is over or under-priced.

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