Close this search box.

Table of Contents

General Manager (GM)


In the financial context, a General Manager (GM) is a high-level executive who oversees the daily operations and overall performance of a business or a specific department. They are responsible for decision-making, goal-setting, resource management, and implementing strategies to improve productivity and financial success. The GM works closely with other executives and managers to ensure the business runs smoothly and achieves its objectives.


The phonetic pronunciation of “General Manager (GM)” is: /ˈʤɛnərəl ˈmænəʤər/ (General Manager)/ʤiː ɛm/ (GM)

Key Takeaways

  1. A General Manager (GM) is responsible for overseeing the day-to-day operations of an organization, ensuring efficient and effective management of resources, as well as setting goals and strategies for growth and success.
  2. GMs are skilled in leadership, communication, and decision-making, and often have a strong background in the industry in which they work. They are equipped to handle various departments such as finance, sales, marketing, and human resources.
  3. Success as a General Manager requires maintaining a balance between setting strategic goals for the organization’s future while remaining focused on operational management and problem-solving to keep the business running smoothly.


The term General Manager (GM) is important in business and finance because it refers to a vital leadership role responsible for overseeing and coordinating the daily operations of an organization or a specific division within it. A GM ensures that a business meets its strategic goals, financial targets, and customer expectations while efficiently allocating resources and managing staff. They ensure the smooth functioning of different departments, such as marketing, sales, production, and human resources, by facilitating communication and collaboration. By closely monitoring performance metrics and implementing necessary measures, GMs play a crucial role in driving growth, maintaining stability, and achieving long-term success for the organization.


The General Manager (GM) serves a crucial purpose in the realm of finance and business as the individual responsible for the overall functioning and success of an organization or a specific department. Their primary role encompasses strategic planning, decision-making, and ensuring that those plans and decisions are effectively executed. GMs hold a multi-faceted position, liaising with various departments within an organization and coordinating their efforts to align with the company’s vision and goals. By overseeing day-to-day operations, the General Manager ensures that the business is running efficiently and is poised for financial growth, while simultaneously overseeing team performance and maintaining a strong organizational culture. In terms of what the General Manager is used for, they play the pivotal role of a problem solver and key decision-maker in a company’s quest for growth and expansion. They are responsible for addressing any obstacles that may arise within their domain, providing solutions in a swift and effective manner to maintain smooth operations. In addition to this, GMs are responsible for fostering a productive and supportive work environment, contributing to a company’s competitive edge through the development and empowerment of employees. General Managers utilize their extensive experience, knowledge, and understanding of industry trends to innovate and drive the company forward, making their contribution invaluable to the overall success of the business.


1. Automotive Industry: Mary Barra, CEO and General Manager at General Motors (GM), began her career at the company as a General Manager of the Detroit-Hamtramck Assembly plant in 2008. In her role, she was responsible for overseeing all aspects of the plant’s operations, including manufacturing processes, workforce management, and financial performance. Under her leadership, the plant produced multiple vehicle models, ensuring efficiency and profitability. 2. Hospitality Industry: Marjorie Schaffner, a General Manager at a Marriott Hotel in New York City, is responsible for the hotel’s day-to-day operations and overall performance. Marjorie oversees various departments such as front desk operations, guest services, housekeeping, facility maintenance, event planning, and food services. She also monitors the hotel’s financial performance and works with her team to develop marketing strategies and implement cost-saving initiatives to increase revenue. 3. Retail Industry: Samantha Brown, the General Manager of a large Target store location in Los Angeles, manages the store’s operations, staff, and financial performance. She works closely with her team leaders to ensure the store meets sales goals, maintains high customer service standards, and remains efficient in its operations. Samantha helps formulate promotional strategies, plans merchandise layouts, and is responsible for recruiting, hiring, and training new employees to ensure the overall success of the store.

Frequently Asked Questions(FAQ)

What is a General Manager (GM)?
A General Manager (GM) is an executive responsible for overseeing the overall operations, strategy, and performance of a company or a specific department within a company. They have primary decision-making authority and play a critical role in ensuring the company’s success through coordinating resources, setting goals, and managing staff.
What are the main duties and responsibilities of a General Manager?
The main duties and responsibilities of a General Manager include: 1. Developing and implementing business strategies to achieve organizational objectives 2. Overseeing day-to-day operations and managing resources 3. Monitoring financial performance and creating budgets 4. Ensuring a high level of customer satisfaction 5. Building and maintaining relationships with key stakeholders, including clients, suppliers, and business partners 6. Managing, training, and evaluating employees to promote growth and productivity 7. Identifying potential risks and addressing them proactively 8. Ensuring that the company complies with relevant laws and regulations
What qualifications and skills are necessary for a General Manager?
To be an effective General Manager, an individual should have: 1. A bachelor’s degree in business administration, management, or a related field; a Master’s degree such as an MBA can be a plus 2. Extensive experience in a management or leadership role 3. Strong problem-solving and decision-making skills 4. Excellent communication and interpersonal abilities 5. Financial and budgeting acumen 6. A deep understanding of the specific industry and its trends 7. Customer-focused mindset 8. Ability to motivate and manage employees effectively
How does a General Manager differ from other management roles, like CEO or department head?
A General Manager typically oversees the operation of a whole company or a specific department but reports to higher-level executives like the CEO or the board of directors. While a CEO is responsible for setting the direction and vision for the entire company and reports to the board, a General Manager focuses more on daily operations and executing the strategies provided by the higher-level executives. Department heads are responsible for overseeing one specific department within a company but usually report to the General Manager or the CEO.
What industries commonly employ General Managers?
General Managers are employed in a wide variety of industries, including but not limited to: 1. Retail 2. Hospitality (e.g., hotels, restaurants) 3. Manufacturing 4. Finance and banking 5. Information technology 6. Healthcare and pharmaceuticals 7. Construction and real estate 8. Automotive and transportation
Why is the role of a General Manager considered important in an organization?
The role of a General Manager is vital as they ensure smooth and efficient operations across departments and help to achieve the organization’s goals. They take charge of tactical planning, resource allocation, and problem-solving, directly impacting the company’s success. By managing and motivating employees, they ensure the growth and productivity of the workforce, while their decision-making abilities significantly influence the company’s financial performance and client satisfaction.

Related Finance Terms

Sources for More Information

About Our Editorial Process

At Due, we are dedicated to providing simple money and retirement advice that can make a big impact in your life. Our team closely follows market shifts and deeply understands how to build REAL wealth. All of our articles undergo thorough editing and review by financial experts, ensuring you get reliable and credible money advice.

We partner with leading publications, such as Nasdaq, The Globe and Mail, Entrepreneur, and more, to provide insights on retirement, current markets, and more.

We also host a financial glossary of over 7000 money/investing terms to help you learn more about how to take control of your finances.

View our editorial process

About Our Journalists

Our journalists are not just trusted, certified financial advisers. They are experienced and leading influencers in the financial realm, trusted by millions to provide advice about money. We handpick the best of the best, so you get advice from real experts. Our goal is to educate and inform, NOT to be a ‘stock-picker’ or ‘market-caller.’ 

Why listen to what we have to say?

While Due does not know how to predict the market in the short-term, our team of experts DOES know how you can make smart financial decisions to plan for retirement in the long-term.

View our expert review board

About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More