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Direct Stock Purchase Plan (DSPP)


A Direct Stock Purchase Plan (DSPP) is a financial term that refers to a program in which individual companies, usually with the help of a transfer agent, allow investors to buy shares directly from the company. It minimizes the need for a broker by removing the middleman. DSPPs usually also allow the investor to set up a regular purchase plan, often with lower fees than standard brokerage accounts.


The phonetics of the keyword: Direct Stock Purchase Plan (DSPP) can be written as:- Direct: /dɪˈrɛkt/- Stock: /stɒk/- Purchase: /ˈpɜːtʃəs/- Plan: /plæn/- DSPP: /ˌdiːˌɛsˌpiːˈpiː/

Key Takeaways

  1. Lower Costs: One of the main benefits of a Direct Stock Purchase Plan (DSPP) is that it allows investors to purchase shares directly from the company without the need for a broker. This often results in lower costs, as broker fees and commissions are eliminated.
  2. Accessibility: DSPPs are often more accessible to individual investors with a small amount of money to invest. Many plans have low or no initial investment requirements, and many also allow for small ongoing investments.
  3. Dividend Reinvestment: Most DSPPs offer a dividend reinvestment option, which means dividends paid out by the company are automatically used to purchase more shares. This can result in compounding growth for the investor.


A Direct Stock Purchase Plan (DSPP) is important in the realm of finance and business because it allows individuals to purchase stock directly from a company without the need of a broker, quite often leading to lower fees and negligible commissions. This flexibility makes stock ownership more accessible to average investors who may not have large amounts of capital to invest. DSPPs often come with the convenience of regular automatic deductions from bank accounts, simplifying investor contributions. Furthermore, DSPPs sometimes offer the opportunity to buy stock at a discount from the market price, providing an incentive over traditional purchasing routes. Therefore, DSPPs can play an important role in inclusive investing and encouraging financial literacy among small-scale investors.


The Direct Stock Purchase Plan (DSPP) serves as a medium that allows investors to buy shares directly from a company. Its primary purpose is to provide an avenue for individuals to invest in a company’s stock without going through a broker. Therefore, DSPP allows for easier accessibility to company shares, particularly useful for first-time investors or those who want to invest smaller amounts. The plan typically allows the investor to set up recurring investments, thus enabling a disciplined approach to investing.More notably, it’s used by companies to raise capital while simultaneously increasing their shareholder base. The plan also frequently includes a dividend reinvestment plan (DRIP), encouraging holding behavior by allowing shareholders to reinvest their dividends back into additional shares, often at a discount. This facilitates the cultivation of a long-term relationship between the company and the investor, an aspect which proves beneficial to both parties. Thus, the underlying essence of a DSPP revolves around affordability, ease of investing, and fostering a consistent investment environment.


1. Coca-Cola Company: Coca-Cola offers a direct stock purchase plan which allows the shareholders to reinvest the dividends and purchase additional shares directly from the company, bypassing the need for a broker. This program is managed by a transfer agent rather than the company itself. 2. ExxonMobil: Another popular example of DSPP is ExxonMobil. Through their Agent, Computershare Trust Company, they allow investors to purchase and sell common stock and has provision for reinvesting dividends. Even initial purchase of stock can be made directly.3. Microsoft Corporation: Microsoft is another major corporation that provides investors with the chance to effectively perform a direct stock purchase through their transfer agent, also Computershare. This allows any individual, whether they are an employee or outside investor, to purchase stock directly from the company.

Frequently Asked Questions(FAQ)

What is a Direct Stock Purchase Plan (DSPP)?

A Direct Stock Purchase Plan (DSPP) allows individuals to buy stock directly from the company. This circumvents the use of a broker, thereby reducing transaction costs.

How does a DSPP operate?

DSPP operates by allowing an individual to open an account with the company offering it. Once the account is opened, the investor can set up a regular payment plan or buy stocks when they want to.

Are there any fees associated with a DSPP?

Yes, although DSPPs generally have lower fees compared to traditional brokerages, they may still charge minimal fees for setting up the account and completing transactions.

Can I sell my shares through a DSPP?

Yes, typically you are allowed to sell your shares through DSPP; however, the sell-back process may not be as quick as selling through a broker.

Does every company offer DSPP?

No, not every company offers DSPP. You would have to inquire with the specific company or check their website to see if a DSPP is available.

Are DSPPs suitable for all types of investors?

DSPPs can be beneficial to long-term investors who plan to consistently invest in a company for an extended period. They may not be suitable for those looking to make quick, short-term trades.

Can I enroll in a DSPP of any company being a non-U.S. resident?

It depends on the company’s specific policies. Some may allow non-U.S. residents to participate in their DSPP, while others may not.

Are there any potential downside to DSPPs?

Yes, DSPPs typically lack flexibility, as one can only buy shares of the company offering the plan. Moreover, selling shares could also be more complicated than through a traditional broker.

Can I reinvest my dividends using a DSPP?

Yes, many companies with DSPPs allow you to reinvest dividends, providing a convenient way to grow your investment.

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