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Customer to Customer (C2C)


Customer to Customer (C2C) is a business model where commerce is conducted directly between consumers through an intermediary platform. In this model, individuals sell products or services to each other, rather than from a business to a consumer (B2C). Examples of this model include eBay and Craigslist, online marketplaces where users can sell items directly to other users.


The phonetics of the keyword “Customer to Customer (C2C)” is:Kuh-stuh-mur too Kuh-stuh-mur (see too see).

Key Takeaways

  1. Peer-to-Peer Interaction: In C2C marketing, the business facilitates an environment where customers can sell goods or services to each other. Common examples include online marketplaces and forums like eBay or Craigslist.
  2. Ease of Use: C2C platforms are typically user-friendly and designed to make transactions as straightforward as possible. They allow individuals to set up personal shops or listings with ease, making them accessible even to those with little to no business background.
  3. Trust and Reputation: Since transactions are carried out between individuals, building a good reputation and maintaining trust within the community are crucial for success. This is often done through user ratings and reviews, which add a layer of accountability and foster trust among users.


Customer to Customer (C2C) is a crucial term in business and finance as it directly relates to models of commerce where transactions occur between two or more consumers, typically using a third-party platform or marketplace. This model is critical because it creates a more democratic trading environment, where the usual boundaries of traditional business models are surpassed, enabling consumers to act as both buyers and sellers. C2C systems, like eBay, Etsy, or Craigslist, for instance, can stimulate customer engagement, diversify market opportunities, and potentially reduce costs as it eliminates the need for a middleman. The increased reach and accessibility provided by internet businesses have further boosted the importance of C2C, contributing to global e-commerce growth.


Customer to Customer (C2C) is a revolutionary business model that facilitates an environment for customers to interact with each other. The main purpose of C2C is to provide a platform where individuals can not only buy, but also sell products or services to others. The facility is particularly suitable for consumers looking to sell unused or secondhand items, or for individuals who create their own products to sell, eliminating the need for a middleman. This direct connection between buyer and seller can potentially yield better profits for sellers and competitive pricing for consumers, given the absence of most traditional retail overhead costs.

Moreover, C2C platforms often act as facilitators in the business transaction, ensuring that both parties are satisfied with the end result. They provide services such as search for products, secure transactions, delivery coordination and even customer reviews. Thus, C2C ultimately empowers individuals to capitalize on their belongings and skills, and is often used for one-off sales or gigs, where businesses seeking to offload old equipment, or individuals looking to make some quick cash, can engage directly with potential buyers. Websites like eBay, Craigslist, Etsy, and even certain aspects of Amazon, are prime examples of this type of business model in use.


1. eBay: eBay, an American multinational e-commerce corporation, is one of the most common examples of a C2C business. It facilitates consumer-to-consumer sales through its website, allowing individuals to sell products directly to other consumers.

2. Craigslist: Craigslist is a classified advertisements website with sections devoted to jobs, housing, for sale items, services, community service, gigs, resumes, and discussion forums. It supports various types of transactions between customers. For example, one customer can post a used automobile for sale for other customers to buy.

3. Airbnb: Another example is Airbnb, an online marketplace that connects people who want to rent out their homes with people who are looking for accommodations in that locale. This platform also operates on the C2C model, where customers can offer their own property for temporary rental to other customers.

Frequently Asked Questions(FAQ)

What is Customer to Customer (C2C)?

Customer to Customer (C2C) is a business model in which transactions are conducted directly between consumers using a platform or marketplace provided by a third party, typically on the Internet. Examples include online marketplaces like eBay, Etsy, or Amazon (for used goods).

How does the C2C model work?

In a C2C model, customers interact directly with each other with a third-party platform facilitating the transaction. This may involve the selling of goods and services, sharing information, or other forms of collaboration or peer interaction.

What are some advantages of the C2C method?

Some advantages of the C2C method include allowing consumers to directly interact with each other, potentially lower prices due to decreased overhead costs, and increased competition which can spur innovation and improve quality.

Are there any risks associated with the C2C model?

Yes, there are risks. Some include potential fraud, less customer service support, and potentially lower quality of goods or services due to a lack of professional oversight.

How does a C2C platform make money?

C2C platforms typically earn money through transaction fees or sales commissions. They may also offer premium services to sellers, such as better visibility or placement on the site.

How is quality control managed in a C2C model?

Quality control in a C2C model is typically managed by user feedback and reviews. In some cases, the platform may provide certain safeguards or guarantees.

What skills or capabilities are needed to successfully participate in C2C transactions?

Successful participation in C2C transactions requires basic computer and internet skills, an understanding of how the specific platform works, and essential business skills such as customer service and problem-solving.

Can a business model be both C2C and B2C?

Yes, many online platforms operate as both B2C and C2C. For example, Amazon sells products directly to consumers (B2C), but also allows individual sellers to list their own products for sale (C2C).

Related Finance Terms

  • E-commerce
  • Online Marketplaces
  • Peer-to-Peer Transactions
  • User Generated Content
  • Online Auctions

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