Close this search box.

Table of Contents

Chief Operating Officer (COO)


The Chief Operating Officer (COO) is a high-ranking executive role in a business responsible for the daily operations and administration of the company. The COO reports directly to the Chief Executive Officer (CEO) and may oversee functions like production, marketing, human resources, and strategy. He/she is typically the second in command in the organization hierarchy.


Chief Operating Officer is pronounced as /ʧi:f ˈɑ:pəreɪtɪŋ ˈɑ:fɪsər/ in the International Phonetic Alphabet (IPA). The abbreviation COO is pronounced as /ˌsi: oʊ ˈoʊ/.

Key Takeaways

  1. A Chief Operating Officer (COO) is a high-ranking executive position in an organization whose main job is to ensure the smooth operation of the business. They oversee the efficiency of running operations, reviewing and refining procedures, supply chain and production to drive strategic goals and the profitability of the business.
  2. The COO often serves as the second-in-command of a business, ranking directly below the Chief Executive Officer (CEO). They are tasked with making critical decisions regarding the everyday operations of the organization and frequently report to the CEO about the business’s operational status.
  3. Requisite skills and responsibilities of a COO include strong leadership, strategic thinking, excellent interpersonal and communication skills, a comprehensive understanding of the company’s industry, decision-making and problem-solving abilities, performance and project management, as well as execution skills.


The Chief Operating Officer (COO) is important in the business/finance field because they play a critical role in the management and smooth operation of a company. The COO is usually the second highest-ranking executive in the firm, reporting directly to the Chief Executive Officer (CEO). Their responsibilities typically include overseeing the day-to-day operational activities of the company, implementing business strategies set by the CEO and the board, and ensuring that the company meets its performance and profitability goals. Furthermore, the COO often acts as a communicator between different departments, fostering cooperation and efficiency, which is crucial for the overall success of the business.


The Chief Operating Officer (COO), a key member of an organization’s executive team, serves a vital role in the implementation, execution, and supervision of a company’s day-to-day operations. This position is fundamentally rooted in the management of operations, ensuring that the business’s operational aspects align seamlessly with the objectives set out by the Chief Executive Officer (CEO) and the board of directors. This is done to ensure that these goals are met in the most efficient and effective way possible. The COO’s responsibilities often include troubleshooting operational issues, managing internal processes, leading employees, and charting the course for operational success.

The COO’s purpose extends to sustaining the harmony between various departments, including human resources, finance, production, and sales, to establish a synchronized workflow. They are largely accountable for making sure that company operations run smoothly and effectively to generate the highest value. A significant part of their role also involves implementing changes and strategies that improve efficiency, reduce costs, and increase the overall profitability of an organization. In addition, a COO often acts as a critical communication link between the workforce and the highest level management. Therefore, the COO’s role is interdisciplinary, complex, and crucial for aligning the different elements of a company, which ultimately drives a company’s growth and success.


1. Sheryl Sandberg at Facebook: As Facebook’s COO since 2008, Sheryl Sandberg is one of the most known real-world examples of a COO. She is responsible for managing the company’s business operations, which include sales, marketing, business development, human resources, and more. While CEO Mark Zuckerberg focuses on the company’s overall direction and product strategy, Sandberg concentrates on the day-to-day operations to ensure Facebook continues to grow and operate efficiently.

2. Jonathan J. Roberts at CVS Health: Jonathan J. Roberts is the COO at CVS Health. He is tasked with overseeing the operations of the company’s pharmacies and clinics. In his role, Roberts is responsible for ensuring CVS continues to provide high-quality service and products to its customers, while also advancing the company’s goal of innovating the health care industry.

3. Jack Stoddard at Haven: Haven was a healthcare venture formed by Amazon, Berkshire Hathaway, and JPMorgan Chase. As a COO, Jack Stoddard had a crucial role in overseeing the company’s operations and strategies to improve the healthcare services and reduce costs for their US employees. Though Haven has since been dissolved, Stoddard’s role exemplifies how a COO can operate in a startup environment jointly driven by multiple parent companies.

Frequently Asked Questions(FAQ)

What is a Chief Operating Officer (COO)?

A Chief Operating Officer (COO) is a high-ranking executive in a company who oversees the company’s daily operations and reports directly to the Chief Executive Officer (CEO).

What are the key responsibilities of a COO?

The COO’s responsibilities may vary greatly depending on the company. Generally, they manage the day-to-day operations, create operations strategies and policies, oversee and monitor operations efficiency, work closely with the CEO and other executives on strategic planning, and are often second-in-command within the business.

Is the COO role required for all businesses company?

No, not all companies have a COO. The role can be seen more commonly in larger organizations rather than smaller ones. The need for a COO typically depends on the specific needs, size, and structure of the company.

What is the difference between a CEO and a COO?

While both are high-ranking executives, their roles and responsibilities differ. The CEO focuses on the overall strategic direction and major decisions for the company, whereas the COO focuses on the day-to-day operations and implementing the company’s strategy.

What qualities are generally sought for a COO role?

A COO typically has strong leadership skills, the ability to make strategic decisions, strong operational knowledge, excellent people management skills, and a clear understanding of the company’s operations and goals.

Is a COO next in line to be CEO?

Not necessarily. While it is common for a COO to be considered for a CEO role, as they are already involved in company management, it will ultimately depend on the specific dynamics and succession plans of the company.

What background does a COO typically have?

A COO often has a background in business management, with significant proven experience in leadership positions. An MBA or similar business management degree is often seen.

Which industries typically have a COO?

Many industries have COOs, including manufacturing, retail, healthcare, technology, and more. Basically, any industry with substantial operations to manage may benefit from having a COO.

Related Finance Terms

  • Executive Management
  • Operation Efficiency
  • Strategic Planning
  • Business Process Reengineering
  • Leadership Development

Sources for More Information

About Our Editorial Process

At Due, we are dedicated to providing simple money and retirement advice that can make a big impact in your life. Our team closely follows market shifts and deeply understands how to build REAL wealth. All of our articles undergo thorough editing and review by financial experts, ensuring you get reliable and credible money advice.

We partner with leading publications, such as Nasdaq, The Globe and Mail, Entrepreneur, and more, to provide insights on retirement, current markets, and more.

We also host a financial glossary of over 7000 money/investing terms to help you learn more about how to take control of your finances.

View our editorial process

About Our Journalists

Our journalists are not just trusted, certified financial advisers. They are experienced and leading influencers in the financial realm, trusted by millions to provide advice about money. We handpick the best of the best, so you get advice from real experts. Our goal is to educate and inform, NOT to be a ‘stock-picker’ or ‘market-caller.’ 

Why listen to what we have to say?

While Due does not know how to predict the market in the short-term, our team of experts DOES know how you can make smart financial decisions to plan for retirement in the long-term.

View our expert review board

About Due

Due makes it easier to retire on your terms. We give you a realistic view on exactly where you’re at financially so when you retire you know how much money you’ll get each month. Get started today.

Due Fact-Checking Standards and Processes

To ensure we’re putting out the highest content standards, we sought out the help of certified financial experts and accredited individuals to verify our advice. We also rely on them for the most up to date information and data to make sure our in-depth research has the facts right, for today… Not yesterday. Our financial expert review board allows our readers to not only trust the information they are reading but to act on it as well. Most of our authors are CFP (Certified Financial Planners) or CRPC (Chartered Retirement Planning Counselor) certified and all have college degrees. Learn more about annuities, retirement advice and take the correct steps towards financial freedom and knowing exactly where you stand today. Learn everything about our top-notch financial expert reviews below… Learn More